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THE BLUET

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Once it reaches the ocean, it contributes to the formation of what is known as a "dead zone." Dead zones occur around the world, primarily near areas where heavy farming and industrial activity spill nutrients into the water. Concentrated levels of nutrients in water result in the blooming of algae, which are simple forms of water plants. When too many plants grow in the water, they use up the ocean's oxygen, suffocating other plants and animals. The largest known dead zone occurred in the Gulf of Mexico in 2002, when runoff from the Mississippi River resulted in over 20,000 square kilometers of the Gulf area to become uninhabitable for oceanic life.

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The increasing demand for meat and meat products brings trouble not only to the natural resources under our feet but also to those overhead in the atmosphere. Even though carbon dioxide is a major cause of global warming in the air, recent research has shown that methane can have a greater impact. Methane is responsible for about 16 percent of global greenhouse gas emissions. That doesn't seem like much, but experts warn that methane is over 20 times as powerful as carbon dioxide in trapping the sun's heat in the atmosphere. Where does all the methane come from? Much of the methane in the atmosphere is released naturally in damp areas. However, about 15 percent is emitted by the growing number of cows and pigs. Statistics vary about the exact amount of methane emitted by a cow, but it is generally agreed that a single cow releases up to 120 kilograms of methane per year, more than any other domestic animal. That is about 1,000 times the amount of methane emitted by an average person.

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Methane is produced in a cow's special digestive system. A cow has a stomach with four rooms to break down the food it eats. The food digested in the first two rooms is sent to the mouth to be chewed again, and then sent to the third and the fourth rooms. A cow does this for about eight hours on average every day during which it keeps burping and passing gas, giving off methane into the atmosphere. Imagine the enormous amount of methane emitted from the burping mouths of 1.5 billion cows on six continents. The world's livestock industries are growing at an unprecedented rate due to population growth and rising incomes. The world's population is predicted to reach around nine billion by 2050. Koreans ate an average of 11 kilograms of meat per person in 1980, but the average increased to 51 kilograms in 2014. As people prefer increased animal protein in their meals, our land, rivers, and oceans are bound to suffer with no solution in sight. Maybe it is time we give our diets a second thought.

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In the rush towards individual achievement and recognition, the majority of those who make it forget their humble beginnings. They often forget those who helped them on their way up. If you forget where you came from, if you neglect those who were there for you when things were tough and slow, then your success is valueless. No one can make it up there without the help of others. There are parents, friends, advisers, and coaches that help. You need to be grateful to all of those who helped you. Gratitude is the glue that keeps you connected to others. It is the bridge that keeps you connected with those who were there for you in the past and who are likely to be there in the end. Relationships and the way you treat others determine your real success.

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For companies interested in delighting customers, exceptional value and service become part of the overall company culture. For example, year after year, Pazano ranks at or near the top of the hospitality industry in terms of customer satisfaction. The company's passion for satisfying customers is summed up in its credo, which promises that its luxury hotels will deliver a truly memorable experience. Although a customer-centered firm seeks to deliver high customer satisfaction relative to competitors, it does not attempt to maximize customer satisfaction. A company can always increase customer satisfaction by lowering its price or increasing its services. But this may result in lower profits. Thus, the purpose of marketing is to generate customer value profitably. This requires a very delicate balance: the marketer must continue to generate more customer value and satisfaction but not 'give away the house'.

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