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THE BLUET

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2062-30
Sudden success or winnings can be very dangerous. Neurologically, chemicals are released in the brain that give a powerful burst of excitement and energy, leading to the desire to repeat this experience. It can be the start of any kind of addiction or manic behavior. Also, when gains come quickly we tend to lose sight of the basic wisdom that true success, to really last, must come through hard work. We do not take into account the role that luck plays in such sudden gains. We try again and again to recapture that high from winning so much money or attention. We acquire feelings of superiority. We become especially resistant to anyone who tries to warn us— they don't understand, we tell ourselves. Because this cannot be sustained, we experience an inevitable fall, which is all the more painful, leading to the depression part of the cycle. Although gamblers are the most prone to this, it equally applies to business people during bubbles and to people who gain sudden attention from the public.

2062-31
When is the right time for the predator to consume the fruit? The plant uses the color of the fruit to signal to predators that it is ripe, which means that the seed's hull has hardened — and therefore the sugar content is at its height. Incredibly, the plant has chosen to manufacture fructose, instead of glucose, as the sugar in the fruit. Glucose raises insulin levels in primates and humans, which initially raises levels of leptin, a hunger‒blocking hormone — but fructose does not. As a result, the predator never receives the normal message that it is full. That makes for a win‒win for predator and prey. The animal obtains more calories, and because it keeps eating more and more fruit and therefore more seeds, the plant has a better chance of distributing more of its babies.

2062-32
We are often faced with high‒level decisions, where we are unable to predict the results of those decisions. In such situations, most people end up quitting the option altogether, because the stakes are high and results are very unpredictable. But there is a solution for this. You should use the process of testing the option on a smaller scale. In many situations, it's wise to dip your toe in the water rather than dive in headfirst. Recently, I was about to enroll in an expensive coaching program. But I was not fully convinced of how the outcome would be. Therefore, I used this process by enrolling in a low‒cost mini course with the same instructor. This helped me understand his methodology, style, and content; and I was able to test it with a lower investment, and less time and effort before committing fully to the expensive program.

2062-33
Sociologists have proven that people bring their own views and values to the culture they encounter; books, TV programs, movies, and music may affect everyone, but they affect different people in different ways. In a study, Neil Vidmar and Milton Rokeach showed episodes of the sitcom All in the Family to viewers with a range of different views on race. The show centers on a character named Archie Bunker, an intolerant bigot who often gets into fights with his more progressive family members. Vidmar and Rokeach found that viewers who didn't share Archie Bunker's views thought the show was very funny in the way it made fun of Archie's absurd racism ― in fact, this was the producers' intention. On the other hand, though, viewers who were themselves bigots thought Archie Bunker was the hero of the show and that the producers meant to make fun of his foolish family! This demonstrates why it's a mistake to assume that a certain cultural product will have the same effect on everyone.

2062-34
The availability heuristic refers to a common mistake that our brains make by assuming that the instances or examples that come to mind easily are also the most important or prevalent. It shows that we make our decisions based on the recency of events. We often misjudge the frequency and magnitude of the events that have happened recently because of the limitations of our memories. According to Harvard professor, Max Bazerman, managers conducting performance appraisals often fall victim to the availability heuristic. The recency of events highly influences a supervisor's opinion during performance appraisals. Managers give more weight to performance during the three months prior to the evaluation than to the previous nine months of the evaluation period because the recent instances dominate their memories. The availability heuristic is influenced by the ease of recall or retrievability of information of some event. Ease of recall suggests that if something is more easily recalled in your memory, you think that it will occur with a high probability.

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