1761 본문읽기 15
카테고리 없음2023. 5. 18. 13:32
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1761-31
If we lived on a planet where nothing ever changed, there would be little to do. There would be nothing to figure out and there would be no reason for science. And if we lived in an unpredictable world, where things changed in random or very complex ways, we would not be able to figure things out. Again, there would be no such thing as science. But we live in an in-between universe, where things change, but according to rules. If I throw a stick up in the air, it always falls down. If the sun sets in the west, it always rises again the next morning in the east. And so it becomes possible to figure things out. We can do science, and with it we can improve our lives.
1761-32
In 1995, a group of high school students in Miner County, South Dakota, started planning a revival. They wanted to do something that might revive their dying community. Miner County had been failing for decades. Farm and industrial jobs had slowly dried up, and nothing had replaced them. The students started investigating the situation. One finding in particular disturbed them. They discovered that half of the residents had been shopping outside the county, driving an hour to Sioux Falls to shop in larger stores. Most of the things that could improve the situation were out of the students' control. But they did uncover one thing that was very much in their control: inviting the residents to spend money locally. They found their first slogan: Let's keep Miner dollars in Miner County.
1761-33
What do rural Africans think as they pass fields of cash crops such as sunflowers, roses, or coffee, while walking five kilometers a day to collect water? Some African countries find it difficult to feed their own people or provide safe drinking water, yet precious water is used to produce export crops for European markets. But, African farmers cannot help but grow those crops because they are one of only a few sources of income for them. In a sense, African countries are exporting their water in the very crops they grow. They need water, but they also need to export water through the crops they produce. Environmental pressure groups argue that European customers who buy African coffee or flowers are making water shortages worse in Africa.
1761-34
One real concern in the marketing industry today is how to win the battle for broadcast advertising exposure in the age of the remote control and mobile devices. With the growing popularity of digital video recorders, consumers can mute, fast-forward, and skip over commercials entirely. Some advertisers are trying to adapt to these technologies, by planting hidden coupons in frames of their television commercials. Others are desperately trying to make their advertisements more interesting and entertaining to discourage viewers from skipping their ads; still others are simply giving up on television advertising altogether. Some industry experts predict that cable providers and advertisers will eventually be forced to provide incentives in order to encourage consumers to watch their messages. These incentives may come in the form of coupons, or a reduction in the cable bill for each advertisement watched.
1761-35
In early 19th century London, a young man named Charles Dickens had a strong desire to be a writer. But everything seemed to be against him. He had never been able to attend school for more than four years. His father had been in jail because he couldn't pay his debts, and this young man often knew the pain of hunger. Moreover, he had so little confidence in his ability to write that he mailed his writings secretly at night to editors so that nobody would laugh at him. Story after story was refused. But one day, one editor recognized and praised him. The praise that he received from getting one story in print changed his whole life. His works have been widely read and still enjoy great popularity.
If we lived on a planet where nothing ever changed, there would be little to do. There would be nothing to figure out and there would be no reason for science. And if we lived in an unpredictable world, where things changed in random or very complex ways, we would not be able to figure things out. Again, there would be no such thing as science. But we live in an in-between universe, where things change, but according to rules. If I throw a stick up in the air, it always falls down. If the sun sets in the west, it always rises again the next morning in the east. And so it becomes possible to figure things out. We can do science, and with it we can improve our lives.
1761-32
In 1995, a group of high school students in Miner County, South Dakota, started planning a revival. They wanted to do something that might revive their dying community. Miner County had been failing for decades. Farm and industrial jobs had slowly dried up, and nothing had replaced them. The students started investigating the situation. One finding in particular disturbed them. They discovered that half of the residents had been shopping outside the county, driving an hour to Sioux Falls to shop in larger stores. Most of the things that could improve the situation were out of the students' control. But they did uncover one thing that was very much in their control: inviting the residents to spend money locally. They found their first slogan: Let's keep Miner dollars in Miner County.
1761-33
What do rural Africans think as they pass fields of cash crops such as sunflowers, roses, or coffee, while walking five kilometers a day to collect water? Some African countries find it difficult to feed their own people or provide safe drinking water, yet precious water is used to produce export crops for European markets. But, African farmers cannot help but grow those crops because they are one of only a few sources of income for them. In a sense, African countries are exporting their water in the very crops they grow. They need water, but they also need to export water through the crops they produce. Environmental pressure groups argue that European customers who buy African coffee or flowers are making water shortages worse in Africa.
1761-34
One real concern in the marketing industry today is how to win the battle for broadcast advertising exposure in the age of the remote control and mobile devices. With the growing popularity of digital video recorders, consumers can mute, fast-forward, and skip over commercials entirely. Some advertisers are trying to adapt to these technologies, by planting hidden coupons in frames of their television commercials. Others are desperately trying to make their advertisements more interesting and entertaining to discourage viewers from skipping their ads; still others are simply giving up on television advertising altogether. Some industry experts predict that cable providers and advertisers will eventually be forced to provide incentives in order to encourage consumers to watch their messages. These incentives may come in the form of coupons, or a reduction in the cable bill for each advertisement watched.
1761-35
In early 19th century London, a young man named Charles Dickens had a strong desire to be a writer. But everything seemed to be against him. He had never been able to attend school for more than four years. His father had been in jail because he couldn't pay his debts, and this young man often knew the pain of hunger. Moreover, he had so little confidence in his ability to write that he mailed his writings secretly at night to editors so that nobody would laugh at him. Story after story was refused. But one day, one editor recognized and praised him. The praise that he received from getting one story in print changed his whole life. His works have been widely read and still enjoy great popularity.
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