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Word&Context


ability


Evolution did not give humans the ability to play soccer.

absorbed


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

accepted


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

action


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

activity


If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

additional


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

But we also recognize problems on our own (e.g., the need for additional parking space in the city where you work).

adjusting


And yet adjusting what you eat is entirely possible.

adopt


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

advanced


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

affect


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

affectivity


It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

aggression


Other animals that engage strangers in ritualized aggression do so largely by instinct.

agricultural


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

aircraft


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

allocating


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

analyzing


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

annually


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

appliance


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

application


Today, such delays between ideas and application are almost unthinkable.

Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

appropriate


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

arrangements


If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

aside


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

assigning


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

assignments


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

automatically


Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

available


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

backbreaking


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

balance


Farmers tend to eat a very limited and unbalanced diet.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

balancing


Life is a balancing act, and so is our sense of morality.

based


The machine was based on technology that even then was twenty years old, but it was not until 1930 that such a machine actually was marketed.

beat


Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

behaviors


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

benefit


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

bulb


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

bundles


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

calories


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

carried


Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

category


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

characterize


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

civilizations


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

commercially


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

commitment


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

commonplace


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

companies


Some companies provide their employees with cafeteria incentive programs.

Were this not the case, the food companies that launch new products each year would be wasting their money.

compared


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

complete


Tomorrow's menu might have been completely different.

They can nevertheless play the game with complete strangers because they have all learned an identical set of ideas about soccer.

When you stare at a screen, you feel completely alone.

concerned


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

confidence


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

confident


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

consider


Consider email.

Sadness in our culture is often considered an unnecessary and undesirable emotion.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

constantly


These people constantly communicate with others and make an impact on them.

Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

contrast


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

contributes


As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

contributors


Tourism is one of many contributors to changes in the climate system.

copycat


Imperial Mongol culture was a Chinese copycat.

corporate


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

corporations


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

correspondence


And yet many will use email, at least sometimes, for intimate correspondence.

coverage


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

creation


The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

creatively


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

critical


One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

cultural


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

culture


Sadness in our culture is often considered an unnecessary and undesirable emotion.

While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

The imperial culture of Rome was Greek almost as much as Roman.

Imperial Mongol culture was a Chinese copycat.

daytime


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

decades


Over decades, I have asked why.

After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

deducted


Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

deeds


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

deficiency


The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

deficient


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

define


After identifying the existence of a problem, we must define its scope and goals.

However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

degree


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

They reach a certain level, earn their degrees, buy their dream homes, and then just coast.

delays


Today, such delays between ideas and application are almost unthinkable.

deny


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

depression


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

depth


One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

destination


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

Too many people suffer from destination disease.

detergent


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

It not only cleans clothes, but it does so with far less water, detergent, and energy than washing by hand requires.

devices


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

disclosing


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

disclosure


This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

discover


Scientific discoveries are being brought to fruition at a faster rate than ever before.

Equally, those from the West discovered a liking for the honey and vanilla wafer biscuits of the East.

People who don't communicate openly are private individuals who may have difficulty discovering themselves fully.

discussion


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

eager


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

efficient


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

electrical


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

eliminated


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

emissions


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

emitted


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

emotion


Sadness in our culture is often considered an unnecessary and undesirable emotion.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

emperors


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

empire


The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

employed


Much of the psychology profession is employed in managing and relieving sadness.

employee


Some companies provide their employees with cafeteria incentive programs.

Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

enables


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

engage


Other animals that engage strangers in ritualized aggression do so largely by instinct.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

engagement


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

ensured


This variety ensured that the ancient foragers received all the necessary nutrients.

entire


These ideas are entirely imaginary, but if everyone shares them, we can all play the game.

And yet adjusting what you eat is entirely possible.

Studies show 50 percent of high school graduates never read another entire book.

ephemerality


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

epic


In the imperial United States, an American president of Kenyan blood can eat Italian pizza while watching his favorite film, Lawrence of Arabia, a British epic about the Arab rebellion against the Turks.

equally


Equally, those from the West discovered a liking for the honey and vanilla wafer biscuits of the East.

erasable


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

especially


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

evolution


Evolution did not give humans the ability to play soccer.

excess


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

exclusive


The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

existence


After identifying the existence of a problem, we must define its scope and goals.

experience


When you read your textbooks, try to relate information to your own life and experience.

The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

More generally, the experience of the net undermines the reality of the net.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

exploring


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

facilitate


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

feedback


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

feeding


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

flexibility


From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

focused


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

following


If she was lucky, she could expect to eat the same on the following day.

foodstuffs


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

forager


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

By contrast, ancient foragers regularly ate dozens of different foodstuffs.

The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

This variety ensured that the ancient foragers received all the necessary nutrients.

fouling


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

freely


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

fruition


Scientific discoveries are being brought to fruition at a faster rate than ever before.

gap


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

general


More generally, the experience of the net undermines the reality of the net.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

generating


This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

genes


Puppies throughout the world have the rules for rough-and-tumble play built into their genes.

But human teenagers have no such genes for soccer.

global


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

governing


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

grain


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

hardware


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

hasten


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

heightens


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

hidden


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

historical


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

homeowners


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

housewives


After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

hybrid


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

identical


They can nevertheless play the game with complete strangers because they have all learned an identical set of ideas about soccer.

identifying


After identifying the existence of a problem, we must define its scope and goals.

imaginary


These ideas are entirely imaginary, but if everyone shares them, we can all play the game.

impact


These people constantly communicate with others and make an impact on them.

At least it is difficult for them to see themselves fully through the eyes of others and also they make limited impact on others.

improving


Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

impulses


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

incentive


Some companies provide their employees with cafeteria incentive programs.

Cafeteria incentives take a variety of forms.

incinerators


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

inclusive


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

individual


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

People who don't communicate openly are private individuals who may have difficulty discovering themselves fully.

innovative


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

installing


The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

instinct


Other animals that engage strangers in ritualized aggression do so largely by instinct.

institute


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

instructive


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

insurance


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

At Lincoln Electric, for example, all payments for worker medical insurance come from the bonus pool.

intimate


And yet many will use email, at least sometimes, for intimate correspondence.

issued


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

knowledge


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

labor


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

lacks


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

largely


Other animals that engage strangers in ritualized aggression do so largely by instinct.

launch


Were this not the case, the food companies that launch new products each year would be wasting their money.

laundry


Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

least


And yet many will use email, at least sometimes, for intimate correspondence.

At least it is difficult for them to see themselves fully through the eyes of others and also they make limited impact on others.

locally


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

malnutrition


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

managed


It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

material


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

In particular, it is useful to make material personally meaningful.

meaningful


In particular, it is useful to make material personally meaningful.

measures


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

mechanical


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

minerals


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

mobile


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

modify


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

moral


Life is a balancing act, and so is our sense of morality.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

If we believe we are doing enough, morally speaking, then there's little reason to do more.

morality


Life is a balancing act, and so is our sense of morality.

morally


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

If we believe we are doing enough, morally speaking, then there's little reason to do more.

mowed


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

mushrooms


The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

negative


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

norms


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

notice


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

novels


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

numerous


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

nutrients


This variety ensured that the ancient foragers received all the necessary nutrients.

nutritional


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

opinions


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

opportunity


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

opposing


To get into a game with the strangers we find in the schoolyard on any given afternoon, we not only have to work in concert with ten teammates we may never have met before, we also need to know that the eleven players on the opposing team are playing by the same rules.

optimal


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

options


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

organization


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

organize


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

originally


Thus, you solve the problem not as you originally posed it but as you later reconceived it.

participating


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

participation


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

particular


In particular, it is useful to make material personally meaningful.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

patent


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

payments


At Lincoln Electric, for example, all payments for worker medical insurance come from the bonus pool.

peasant


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

penalty


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

personal


In particular, it is useful to make material personally meaningful.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

personality


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

personally


In particular, it is useful to make material personally meaningful.

phenomenon


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

philosophers


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

pollutants


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

population


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

posed


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

Thus, you solve the problem not as you originally posed it but as you later reconceived it.

positive


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

positivity


It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

preferences


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

preferred


It didn't take long for those from the East to realize that they preferred Western yogurt to their own.

prevents


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

previous


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

privacy


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

privately


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

proceeds


The term cafeteria is used because choices are similar to those in a cafeteria, in which a diner proceeds down the line and chooses those foods that he or she would like and leaves the others.

process


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

products


Were this not the case, the food companies that launch new products each year would be wasting their money.

After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

profession


Much of the psychology profession is employed in managing and relieving sadness.

promote


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

provide


Some companies provide their employees with cafeteria incentive programs.

psychology


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

Much of the psychology profession is employed in managing and relieving sadness.

purchase


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

purify


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

rack


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

radically


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

rate


Scientific discoveries are being brought to fruition at a faster rate than ever before.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

reality


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

More generally, the experience of the net undermines the reality of the net.

rebellion


In the imperial United States, an American president of Kenyan blood can eat Italian pizza while watching his favorite film, Lawrence of Arabia, a British epic about the Arab rebellion against the Turks.

received


This variety ensured that the ancient foragers received all the necessary nutrients.

recognize


But we also recognize problems on our own (e.g., the need for additional parking space in the city where you work).

reconceived


Thus, you solve the problem not as you originally posed it but as you later reconceived it.

recycling


Maybe you know you should be recycling but just never get around to gathering up your glass, paper, and plastics in time for the recycling truck.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

redefine


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

regionally


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

regularly


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

regulates


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

relate


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

When you read your textbooks, try to relate information to your own life and experience.

relatively


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

relieving


Much of the psychology profession is employed in managing and relieving sadness.

reluctant


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

remarkable


From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

repetition


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

replacing


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

requires


It not only cleans clothes, but it does so with far less water, detergent, and energy than washing by hand requires.

resort


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

resources


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

rigid


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

rinses


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

ritualized


Other animals that engage strangers in ritualized aggression do so largely by instinct.

riverbanks


Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

rote


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

sacks


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

sadness


Sadness in our culture is often considered an unnecessary and undesirable emotion.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

Much of the psychology profession is employed in managing and relieving sadness.

Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

scale


As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The scale is already level.

scope


After identifying the existence of a problem, we must define its scope and goals.

scrub


Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

seldom


The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

similar


The term cafeteria is used because choices are similar to those in a cafeteria, in which a diner proceeds down the line and chooses those foods that he or she would like and leaves the others.

skills


Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

social


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

sorts


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

sought


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

spatial


As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

specific


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

spin


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

squeezed


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

stages


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

starvation


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

stationary


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

structures


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

suffer


Too many people suffer from destination disease.

supervisors


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

technologically


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

technology


The machine was based on technology that even then was twenty years old, but it was not until 1930 that such a machine actually was marketed.

term


The term cafeteria is used because choices are similar to those in a cafeteria, in which a diner proceeds down the line and chooses those foods that he or she would like and leaves the others.

text


When you read your textbooks, try to relate information to your own life and experience.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

threshed


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

thriving


It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

tourism


Tourism is one of many contributors to changes in the climate system.

As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

tradition


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

trait


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

truth


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

tumble


Puppies throughout the world have the rules for rough-and-tumble play built into their genes.

type


The employees decide what type of coverage they want and the cost is deducted from their bonus.

The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

typewriter


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

typical


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

unbalanced


Farmers tend to eat a very limited and unbalanced diet.

undermines


More generally, the experience of the net undermines the reality of the net.

undesirable


Sadness in our culture is often considered an unnecessary and undesirable emotion.

universal


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

unnecessary


Sadness in our culture is often considered an unnecessary and undesirable emotion.

unthinkable


Today, such delays between ideas and application are almost unthinkable.

varied


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

variety


Cafeteria incentives take a variety of forms.

This variety ensured that the ancient foragers received all the necessary nutrients.

vehicles


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

vision


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

volunteer


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

weaken


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

worth


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

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Word&Context


accent


Why doesn't the modern American accent sound similar to a British accent?

The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

In the 19th century, this distinctive accent was standardized as Received Pronunciation and taught widely by pronunciation tutors to people who wanted to learn to speak fashionably.

accomplish


It's hard enough to stick with goals you want to accomplish, but sometimes we make goals we're not even thrilled about in the first place.

achievement


He went to his father and shared his achievement.

actions


It is easy to judge people based on their actions.

We are often taught to put more value in actions than words, and for good reason.

The actions of others often speak volumes louder than their words.

adulthood


Natural consequences prepare children for adulthood by helping them think about the potential consequences of their choices.

advisor


So they are imagination engines," explains Jack Horner, a technical advisor for the Jurassic Park films.

anthropologist


About fifty years ago, a Pygmy named Kenge took his first trip out of the forests of Africa and onto the open plains with an anthropologist.

Finally, he turned to the anthropologist and asked what kind of insects they were.

"The anthropologist wasn't stupid, and he hadn't lied.

appear


Furthermore, the longer the close friends had known each other, the less steep the hill appeared to the participants involved in the study.

This shrinking exposes the parts of the nails and hair that were once under the skin, causing them to appear longer than before.

Buffalo appeared in the distance, and the Pygmy watched them curiously.

arousing


We remember the arousing aspects of an episode and forget the boring bits.

arrival


It took about a minute to get from the arrival gate to baggage claim, so the passengers spent seven more minutes waiting for their bags.

The solution was to move the arrival gates away from the baggage claim so it took passengers about seven minutes to walk there.

aspects


We remember the arousing aspects of an episode and forget the boring bits.

atmosphere


Static electricity is also found in the atmosphere.

attempting


The researchers at the U.S. Army conducted a study of motorcycle accidents, attempting to correlate the number of accidents with other variables such as socioeconomic level and age.

awkward


When done by a beginner, both are awkward, frustrating, and slow.

baggage


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

It took about a minute to get from the arrival gate to baggage claim, so the passengers spent seven more minutes waiting for their bags.

The solution was to move the arrival gates away from the baggage claim so it took passengers about seven minutes to walk there.

base


Social psychologists at the University of Virginia asked college students to stand at the base of a hill while carrying a weighted backpack and estimate the steepness of the hill.

We set resolutions based on what we're supposed to do, or what others think we're supposed to do, rather than what really matters to us.

Instead, make goals based on your own values.

Some people, however, found the traditional religious explanations inadequate, and they began to search for answers based on reason.

It is easy to judge people based on their actions.

You may find a great co-worker or best friend in someone, so don't eliminate a person from your life based on a brief observation.

basis


The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

behavior


But neither behavior could be directly causing the other even though there is a relationship.

However, when someone exhibits some difficult behavior, you might want to reserve judgement for later.

People are not always defined by their behavior.

It is common to think, "He is so bossy," or "She is so mean," after observing less-than-desirable behavior in someone.

belief


"At that moment, the cameras outside took over and out there in the yard there was a scene of joy almost beyond belief.

biased


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

brief


You may find a great co-worker or best friend in someone, so don't eliminate a person from your life based on a brief observation.

casual


The short answer is no, though it may not seem that way to the casual observer.

causal


The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

chemistry


Her interest in chemistry started when she was just ten years old.

Her work on vitamin B12 was published in 1954, which led to her being awarded the Nobel Prize in Chemistry in 1964.

claim


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

It took about a minute to get from the arrival gate to baggage claim, so the passengers spent seven more minutes waiting for their bags.

The solution was to move the arrival gates away from the baggage claim so it took passengers about seven minutes to walk there.

cling


You will find that the bits of paper or chalk dust cling to the pen.

colleagues


In 1949, she worked on the structure of penicillin with her colleagues.

collection


Even if you end up spending money making things yourself, you're at least building a skill rather than a collection of stuff that's quickly decreasing in value.

commoners


To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

complaints


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

Although it reduced the average wait time to eight minutes, complaints didn't stop.

It resulted in complaints reducing to almost zero.

complex


That's because they are the people who know and understand the past and can explain its complex interrelationships with the present.

Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

concern


The boy's parents were concerned about his bad temper.

Hodgkin showed great concern for social inequalities and resolving conflicts.

conclude


From a correlational observation, we conclude that one variable is related to a second variable.

It would be a ridiculous error to conclude that tattoos cause motorcycle accidents or that motorcycle accidents cause tattoos.

Rather than learning, "I should wear a jacket because it's cold outside," a child may conclude, "I have to wear a jacket because my mom makes me.

conducted


The researchers at the U.S. Army conducted a study of motorcycle accidents, attempting to correlate the number of accidents with other variables such as socioeconomic level and age.

conferences


As a result, she was president of the Pugwash Conferences from 1976 to 1988.

conflicts


Hodgkin showed great concern for social inequalities and resolving conflicts.

consequences


Overprotective parents spare kids from all natural consequences.

"Without an opportunity to experience real-world consequences, kids don't always understand why their parents make certain rules.

Natural consequences prepare children for adulthood by helping them think about the potential consequences of their choices.

considered


He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

correlate


The researchers at the U.S. Army conducted a study of motorcycle accidents, attempting to correlate the number of accidents with other variables such as socioeconomic level and age.

correlational


From a correlational observation, we conclude that one variable is related to a second variable.

The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

cracked


The paths are cracked and littered with rocks and debris that make it impossible to roll her chair from place to place.

creative


Dinosaurs are studied in classrooms each year, not only for the science behind the topic, but also because of the creative thinking it seems to foster in students.

debris


The paths are cracked and littered with rocks and debris that make it impossible to roll her chair from place to place.

decreased


The number of nails the boy drove into the fence each day gradually decreased.

defined


People are not always defined by their behavior.

demonstrate


To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

dense


Rather, because Kenge had lived his entire life in a dense jungle that offered no views of the horizon, he had failed to learn what most of us take for granted, namely, that things look different when they are far away.

devote


We hope you will devote resources to restoring the walking paths in Freer Park for all visitors.

directly


But neither behavior could be directly causing the other even though there is a relationship.

directs


Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

discipline


Every political leader who had an impact on history practiced the discipline of being alone to think and plan.

I strongly encourage you to find a place to think and to discipline yourself to pause and use it because it has the potential to change your life.

discover


When the vote was announced, my brain just would not work out the right percentages to discover whether we had the necessary two-thirds majority.

distinguish


To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

dust


Use a plastic pen and rub it on your hair about ten times and then hold the pen close to small pieces of tissue paper or chalk dust.

You will find that the bits of paper or chalk dust cling to the pen.

The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

economist


If you want to know why something is happening in the present, you might ask a sociologist or an economist.

electrically


This kind of electricity is produced by friction, and the pen becomes electrically charged.

elevated


To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

eliminate


You may find a great co-worker or best friend in someone, so don't eliminate a person from your life based on a brief observation.

emotional


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

We tend to view the past as a concentrated time line of emotionally exciting events.

encourage


He used reason to inquire into the nature of the universe, and encouraged others to do likewise.

I strongly encourage you to find a place to think and to discipline yourself to pause and use it because it has the potential to change your life.

entire


Rather, because Kenge had lived his entire life in a dense jungle that offered no views of the horizon, he had failed to learn what most of us take for granted, namely, that things look different when they are far away.

episode


We remember the arousing aspects of an episode and forget the boring bits.

estimate


Social psychologists at the University of Virginia asked college students to stand at the base of a hill while carrying a weighted backpack and estimate the steepness of the hill.

The participants who stood with close friends gave significantly lower estimates of the steepness of the hill than those who stood alone, next to strangers, or next to newly formed friends.

As a result, when we estimate how our next summer vacation will make us feel, we overestimate the positive.

We should not "put the telescope backward" when we look into the past and underestimate the old and overestimate the new.

executives


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

experience


Learning to ski is one of the most embarrassing experiences an adult can undergo.

Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

"Without an opportunity to experience real-world consequences, kids don't always understand why their parents make certain rules.

Great artists spend countless hours in their studios or with their instruments not just doing, but exploring their ideas and experiences.

Time alone allows people to sort through their experiences, put them into perspective, and plan for the future.

explanations


Some people, however, found the traditional religious explanations inadequate, and they began to search for answers based on reason.

He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

exposes


This shrinking exposes the parts of the nails and hair that were once under the skin, causing them to appear longer than before.

extended


Now we are seniors, and my wife must use a wheelchair for extended walks.

extinct


Something about these extinct creatures from long ago seems to hold almost everyone's attention, young or old, boy or girl.

"I think the reason kids like dinosaurs so much is that dinosaurs were big, were different from anything alive today, and are extinct.

extremely


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

fascinating


Though we don't know a lot about dinosaurs, what we do know is fascinating to children of all ages.

figure


The idea is to first consider what matters to you, then figure out what you need to do to get there.

It can help you to figure out what's really important and what isn't.

fingernails


Do hair and fingernails continue to grow after a person dies?

Typically, fingernails grow about 0.1 millimeters a day, but in order to grow, they need glucose—a simple sugar that helps to power the body.

followers


He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

following


The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

friction


This kind of electricity is produced by friction, and the pen becomes electrically charged.

frustrating


When done by a beginner, both are awkward, frustrating, and slow.

furious


Nevertheless, he was so furious that during the very first day he drove in 37 nails.

gadget


Shopping for new gadgets, clothes, or just random junk can turn into a hobby in itself.

Buying a new gadget might give you a similar rush, but it's also probably more temporary.

glucose


Typically, fingernails grow about 0.1 millimeters a day, but in order to grow, they need glucose—a simple sugar that helps to power the body.

Once the body dies, there's no more glucose.

granted


Rather, because Kenge had lived his entire life in a dense jungle that offered no views of the horizon, he had failed to learn what most of us take for granted, namely, that things look different when they are far away.

growth


Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

handlers


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

horizon


Rather, because Kenge had lived his entire life in a dense jungle that offered no views of the horizon, he had failed to learn what most of us take for granted, namely, that things look different when they are far away.

hormonal


Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

humanity


But even more importantly, studying history helps us ask and answer humanity's Big Questions.

humiliating


Probably you have been reading for a long time, too, and starting to learn all over again would be humiliating.

hurtful


Often, he got angry and said hurtful things to people around him.

The same happens when you say hurtful things to people.

identify


The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

illustrate


The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

imagination


So they are imagination engines," explains Jack Horner, a technical advisor for the Jurassic Park films.

Since no one knows what colors dinosaurs actually were, a child can use what information he has―and his imagination―to draw a dinosaur as he sees it.

impassable


We find that the beautiful walking paths through the park are all but impassable to her.

importantly


But even more importantly, studying history helps us ask and answer humanity's Big Questions.

inadequate


Some people, however, found the traditional religious explanations inadequate, and they began to search for answers based on reason.

inconsistent


This is often inconsistent with the facts.

industrial


The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

inequalities


Hodgkin showed great concern for social inequalities and resolving conflicts.

judge


It is easy to judge people based on their actions.

However, when someone exhibits some difficult behavior, you might want to reserve judgement for later.

laughter


"When I told Kenge that the insects were buffalo, he roared with laughter and told me not to tell such stupid lies.

least


Even if you end up spending money making things yourself, you're at least building a skill rather than a collection of stuff that's quickly decreasing in value.

lie


Experts believe that British residents and the colonists who settled America all sounded the same back in the 18th century, and they probably all sounded more like modern Americans than modern Brits.

"When I told Kenge that the insects were buffalo, he roared with laughter and told me not to tell such stupid lies.

"The anthropologist wasn't stupid, and he hadn't lied.

"At that moment, the cameras outside took over and out there in the yard there was a scene of joy almost beyond belief.

littered


The paths are cracked and littered with rocks and debris that make it impossible to roll her chair from place to place.

louder


The actions of others often speak volumes louder than their words.

maintain


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

majority


When the vote was announced, my brain just would not work out the right percentages to discover whether we had the necessary two-thirds majority.

nails


He called his son and gave him a hammer and a bag of nails.

Nevertheless, he was so furious that during the very first day he drove in 37 nails.

The number of nails the boy drove into the fence each day gradually decreased.

Eventually, the boy started to understand that holding his temper was easier than driving nails into the fence.

He didn't need the hammer and nails anymore when he learned to hold his temper.

At last, the boy was proud of himself as all the nails were gone.

Together, they went to the fence, and he said, "You did a good job, my son, but pay attention to the holes left from the nails.

Do hair and fingernails continue to grow after a person dies?

This shrinking exposes the parts of the nails and hair that were once under the skin, causing them to appear longer than before.

Typically, fingernails grow about 0.1 millimeters a day, but in order to grow, they need glucose—a simple sugar that helps to power the body.

Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

namely


Rather, because Kenge had lived his entire life in a dense jungle that offered no views of the horizon, he had failed to learn what most of us take for granted, namely, that things look different when they are far away.

observation


From a correlational observation, we conclude that one variable is related to a second variable.

The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

You may find a great co-worker or best friend in someone, so don't eliminate a person from your life based on a brief observation.

observer


The short answer is no, though it may not seem that way to the casual observer.

obviously


Obviously, a third variable is related to both—perhaps preference for risk.

occupied


Research shows occupied time feels shorter than unoccupied time.

People usually exaggerate about the time they waited, and what they find most bothersome is time spent unoccupied.

opportunity


"Without an opportunity to experience real-world consequences, kids don't always understand why their parents make certain rules.

overestimate


As a result, when we estimate how our next summer vacation will make us feel, we overestimate the positive.

We should not "put the telescope backward" when we look into the past and underestimate the old and overestimate the new.

overprotective


Overprotective parents spare kids from all natural consequences.

participants


Some participants stood next to close friends whom they had known a long time, some stood next to friends they had not known for long, some stood next to strangers, and the others stood alone during the exercise.

The participants who stood with close friends gave significantly lower estimates of the steepness of the hill than those who stood alone, next to strangers, or next to newly formed friends.

Furthermore, the longer the close friends had known each other, the less steep the hill appeared to the participants involved in the study.

passengers


It took about a minute to get from the arrival gate to baggage claim, so the passengers spent seven more minutes waiting for their bags.

The solution was to move the arrival gates away from the baggage claim so it took passengers about seven minutes to walk there.

Thus, occupying the passengers' time by making them walk longer gave them the idea they didn't have to wait as long.

pause


I strongly encourage you to find a place to think and to discipline yourself to pause and use it because it has the potential to change your life.

perceiving


In perceiving changes, we tend to regard the most recent ones as the most revolutionary.

percentages


When the vote was announced, my brain just would not work out the right percentages to discover whether we had the necessary two-thirds majority.

perception


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

philosophy


This shift marked the birth of philosophy, and the first of the great thinkers that we know of was Thales of Miletus.

plains


So they are imagination engines," explains Jack Horner, a technical advisor for the Jurassic Park films.

About fifty years ago, a Pygmy named Kenge took his first trip out of the forests of Africa and onto the open plains with an anthropologist.

plenty


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

positive


As a result, when we estimate how our next summer vacation will make us feel, we overestimate the positive.

potential


Natural consequences prepare children for adulthood by helping them think about the potential consequences of their choices.

I strongly encourage you to find a place to think and to discipline yourself to pause and use it because it has the potential to change your life.

preference


Obviously, a third variable is related to both—perhaps preference for risk.

process


He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

psychologists


Social psychologists at the University of Virginia asked college students to stand at the base of a hill while carrying a weighted backpack and estimate the steepness of the hill.

published


Her work on vitamin B12 was published in 1954, which led to her being awarded the Nobel Prize in Chemistry in 1964.

rank


The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

rationally


He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

receive


In the 19th century, this distinctive accent was standardized as Received Pronunciation and taught widely by pronunciation tutors to people who wanted to learn to speak fashionably.

She also became the first woman to receive the Copley Medal and was a winner of the Lenin Peace Prize.

regard


Houston Airport executives faced plenty of complaints regarding baggage claim time, so they increased the number of baggage handlers.

In perceiving changes, we tend to regard the most recent ones as the most revolutionary.

regulation


Moreover, a complex hormonal regulation directs the growth of hair and nails, none of which is possible once a person dies.

related


From a correlational observation, we conclude that one variable is related to a second variable.

Obviously, a third variable is related to both—perhaps preference for risk.

relationship


That's because they are the people who know and understand the past and can explain its complex interrelationships with the present.

But neither behavior could be directly causing the other even though there is a relationship.

religion


For early societies, the answers to the most basic questions were found in religion.

religious


Some people, however, found the traditional religious explanations inadequate, and they began to search for answers based on reason.

resolving


Hodgkin showed great concern for social inequalities and resolving conflicts.

resources


We hope you will devote resources to restoring the walking paths in Freer Park for all visitors.

restoring


We hope you will devote resources to restoring the walking paths in Freer Park for all visitors.

revolution


The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

In perceiving changes, we tend to regard the most recent ones as the most revolutionary.

Recent progress in telecommunications technologies is not more revolutionary than what happened in the late nineteenth century in relative terms.

Moreover, in terms of the consequent economic and social changes, the Internet revolution has not been as important as the washing machine and other household appliances.

revolutionary


In perceiving changes, we tend to regard the most recent ones as the most revolutionary.

Recent progress in telecommunications technologies is not more revolutionary than what happened in the late nineteenth century in relative terms.

ridiculous


It would be a ridiculous error to conclude that tattoos cause motorcycle accidents or that motorcycle accidents cause tattoos.

risk


Obviously, a third variable is related to both—perhaps preference for risk.

A person who is willing to take risks likes to be tattooed and also takes more chances on a motorcycle.

roared


"When I told Kenge that the insects were buffalo, he roared with laughter and told me not to tell such stupid lies.

satisfaction


We get the same kind of satisfaction from making things that we do from buying things.

satisfactory


He passed on to his followers not only his answers but also the process of thinking rationally, together with an idea of what kind of explanations could be considered satisfactory.

scars


Your words leave scars in their hearts like those holes in the fence."

seniors


Now we are seniors, and my wife must use a wheelchair for extended walks.

shift


This shift marked the birth of philosophy, and the first of the great thinkers that we know of was Thales of Miletus.

shrinking


This shrinking exposes the parts of the nails and hair that were once under the skin, causing them to appear longer than before.

similar


Why doesn't the modern American accent sound similar to a British accent?

Buying a new gadget might give you a similar rush, but it's also probably more temporary.

skill


Even if you end up spending money making things yourself, you're at least building a skill rather than a collection of stuff that's quickly decreasing in value.

smart


He was smart, talented, and handsome.

social


Social psychologists at the University of Virginia asked college students to stand at the base of a hill while carrying a weighted backpack and estimate the steepness of the hill.

To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

Moreover, in terms of the consequent economic and social changes, the Internet revolution has not been as important as the washing machine and other household appliances.

Hodgkin showed great concern for social inequalities and resolving conflicts.

societies


For early societies, the answers to the most basic questions were found in religion.

socioeconomic


The researchers at the U.S. Army conducted a study of motorcycle accidents, attempting to correlate the number of accidents with other variables such as socioeconomic level and age.

sociologist


If you want to know why something is happening in the present, you might ask a sociologist or an economist.

spare


Overprotective parents spare kids from all natural consequences.

statements


The following example will illustrate why it is difficult to make causal statements on the basis of correlational observation.

static


What you have done there is to create a form of electricity called static electricity.

Static electricity is also found in the atmosphere.

status


To distinguish themselves from other commoners, these people developed new ways of speaking to set themselves apart and demonstrate their new, elevated social status.

steepness


Social psychologists at the University of Virginia asked college students to stand at the base of a hill while carrying a weighted backpack and estimate the steepness of the hill.

The participants who stood with close friends gave significantly lower estimates of the steepness of the hill than those who stood alone, next to strangers, or next to newly formed friends.

structure


In 1949, she worked on the structure of penicillin with her colleagues.

stuff


Even if you end up spending money making things yourself, you're at least building a skill rather than a collection of stuff that's quickly decreasing in value.

supposed


We set resolutions based on what we're supposed to do, or what others think we're supposed to do, rather than what really matters to us.

For example, reading more is a good habit, but if you're only doing it because you feel like that's what you're supposed to do, not because you actually want to learn more, you're going to have a hard time reaching the goal.

tattooed


A person who is willing to take risks likes to be tattooed and also takes more chances on a motorcycle.

technical


So they are imagination engines," explains Jack Horner, a technical advisor for the Jurassic Park films.

technicians


Then one of the technicians turned to me with a big smile on his face and said, "You've got it!

temporary


Buying a new gadget might give you a similar rush, but it's also probably more temporary.

thinkers


This shift marked the birth of philosophy, and the first of the great thinkers that we know of was Thales of Miletus.

thrilled


It's hard enough to stick with goals you want to accomplish, but sometimes we make goals we're not even thrilled about in the first place.

thunderstorm


During a thunderstorm, clouds may become charged as they rub against each other.

tissue


Use a plastic pen and rub it on your hair about ten times and then hold the pen close to small pieces of tissue paper or chalk dust.

topic


Without a doubt, dinosaurs are a popular topic for kids across the planet.

Dinosaurs are studied in classrooms each year, not only for the science behind the topic, but also because of the creative thinking it seems to foster in students.

"I think it's the mystery of dinosaurs―the fact that there are still so many things we don't know―that inspires them to use that topic in their journals.

tough


"The fence was very tough, and the hammer was heavy.

traditional


Some people, however, found the traditional religious explanations inadequate, and they began to search for answers based on reason.

typically


Typically, fingernails grow about 0.1 millimeters a day, but in order to grow, they need glucose—a simple sugar that helps to power the body.

unoccupied


Research shows occupied time feels shorter than unoccupied time.

People usually exaggerate about the time they waited, and what they find most bothersome is time spent unoccupied.

value


Instead, make goals based on your own values.

Even if you end up spending money making things yourself, you're at least building a skill rather than a collection of stuff that's quickly decreasing in value.

We are often taught to put more value in actions than words, and for good reason.

variable


From a correlational observation, we conclude that one variable is related to a second variable.

The researchers at the U.S. Army conducted a study of motorcycle accidents, attempting to correlate the number of accidents with other variables such as socioeconomic level and age.

Obviously, a third variable is related to both—perhaps preference for risk.

vivid


Having extremely vivid memories of past emotional experiences and only weak memories of past everyday events means we maintain a biased perception of the past.

volumes


The actions of others often speak volumes louder than their words.

vote


When the vote was announced, my brain just would not work out the right percentages to discover whether we had the necessary two-thirds majority.

We hope you will devote resources to restoring the walking paths in Freer Park for all visitors.

wealthy


The accent that we identify as British today was developed around the time of the American Revolution by people of low birth rank who had become wealthy during the Industrial Revolution.

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Word&Context


absorbed


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

accepted


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

action


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

activity


If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

additional


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

But we also recognize problems on our own (e.g., the need for additional parking space in the city where you work).

adjusting


And yet adjusting what you eat is entirely possible.

adopt


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

advanced


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

affect


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

aggression


Other animals that engage strangers in ritualized aggression do so largely by instinct.

agricultural


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

aircraft


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

allocating


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

analyzing


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

annually


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

appliance


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

application


Today, such delays between ideas and application are almost unthinkable.

Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

appropriate


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

aside


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

assigning


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

assignments


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

automatically


Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

available


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

backbreaking


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

balance


Farmers tend to eat a very limited and unbalanced diet.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

balancing


Life is a balancing act, and so is our sense of morality.

based


The machine was based on technology that even then was twenty years old, but it was not until 1930 that such a machine actually was marketed.

behaviors


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

benefit


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

bulb


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

bundles


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

calories


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

category


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

characterize


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

civilizations


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

commercially


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

commitment


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

commonplace


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

companies


Some companies provide their employees with cafeteria incentive programs.

Were this not the case, the food companies that launch new products each year would be wasting their money.

compared


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

complete


Tomorrow's menu might have been completely different.

They can nevertheless play the game with complete strangers because they have all learned an identical set of ideas about soccer.

When you stare at a screen, you feel completely alone.

concerned


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

confidence


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

confident


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

consider


Consider email.

Sadness in our culture is often considered an unnecessary and undesirable emotion.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

constantly


These people constantly communicate with others and make an impact on them.

Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

contrast


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

contributors


Tourism is one of many contributors to changes in the climate system.

copycat


Imperial Mongol culture was a Chinese copycat.

corporate


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

corporations


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

correspondence


And yet many will use email, at least sometimes, for intimate correspondence.

coverage


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

creatively


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

critical


One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

culture


Sadness in our culture is often considered an unnecessary and undesirable emotion.

While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

The imperial culture of Rome was Greek almost as much as Roman.

Imperial Mongol culture was a Chinese copycat.

daytime


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

decades


Over decades, I have asked why.

After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

deducted


Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

deeds


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

deficiency


The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

deficient


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

define


After identifying the existence of a problem, we must define its scope and goals.

However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

degree


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

They reach a certain level, earn their degrees, buy their dream homes, and then just coast.

delays


Today, such delays between ideas and application are almost unthinkable.

deny


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

depression


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

depth


One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

destinations


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

detergent


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

It not only cleans clothes, but it does so with far less water, detergent, and energy than washing by hand requires.

devices


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

disclosing


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

disclosure


This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

discover


Scientific discoveries are being brought to fruition at a faster rate than ever before.

Equally, those from the West discovered a liking for the honey and vanilla wafer biscuits of the East.

People who don't communicate openly are private individuals who may have difficulty discovering themselves fully.

discussion


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

eager


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

efficient


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

electrical


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

eliminated


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

emissions


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

emitted


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

emotion


Sadness in our culture is often considered an unnecessary and undesirable emotion.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

emperors


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

empires


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

employee


Some companies provide their employees with cafeteria incentive programs.

Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

The employees decide what type of coverage they want and the cost is deducted from their bonus.

Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

enables


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

engage


Other animals that engage strangers in ritualized aggression do so largely by instinct.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

engagement


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

ensured


This variety ensured that the ancient foragers received all the necessary nutrients.

entire


These ideas are entirely imaginary, but if everyone shares them, we can all play the game.

And yet adjusting what you eat is entirely possible.

Studies show 50 percent of high school graduates never read another entire book.

ephemerality


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

epic


In the imperial United States, an American president of Kenyan blood can eat Italian pizza while watching his favorite film, Lawrence of Arabia, a British epic about the Arab rebellion against the Turks.

equally


Equally, those from the West discovered a liking for the honey and vanilla wafer biscuits of the East.

erasable


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

especially


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

excess


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

existence


After identifying the existence of a problem, we must define its scope and goals.

experience


When you read your textbooks, try to relate information to your own life and experience.

The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

More generally, the experience of the net undermines the reality of the net.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

exploring


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

facilitate


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

feedback


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

feeding


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

flexibility


From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

focused


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

foodstuffs


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

forager


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

By contrast, ancient foragers regularly ate dozens of different foodstuffs.

The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

This variety ensured that the ancient foragers received all the necessary nutrients.

fouling


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

freely


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

fruition


Scientific discoveries are being brought to fruition at a faster rate than ever before.

gap


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

general


More generally, the experience of the net undermines the reality of the net.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

generating


This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

genes


Puppies throughout the world have the rules for rough-and-tumble play built into their genes.

But human teenagers have no such genes for soccer.

global


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

governing


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

grain


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

hardware


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

hasten


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

heightens


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

hidden


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

historical


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

homeowners


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

housewives


After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

hybrid


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

identical


They can nevertheless play the game with complete strangers because they have all learned an identical set of ideas about soccer.

identifying


After identifying the existence of a problem, we must define its scope and goals.

imaginary


These ideas are entirely imaginary, but if everyone shares them, we can all play the game.

impact


These people constantly communicate with others and make an impact on them.

At least it is difficult for them to see themselves fully through the eyes of others and also they make limited impact on others.

improving


Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

impulses


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

incentive


Some companies provide their employees with cafeteria incentive programs.

Cafeteria incentives take a variety of forms.

incinerators


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

inclusive


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

individual


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

People who don't communicate openly are private individuals who may have difficulty discovering themselves fully.

innovative


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

installing


The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

instinct


Other animals that engage strangers in ritualized aggression do so largely by instinct.

institute


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

instructive


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

insurance


Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

At Lincoln Electric, for example, all payments for worker medical insurance come from the bonus pool.

intimate


And yet many will use email, at least sometimes, for intimate correspondence.

issued


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

knowledge


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

labor


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

lacks


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

largely


Other animals that engage strangers in ritualized aggression do so largely by instinct.

least


And yet many will use email, at least sometimes, for intimate correspondence.

At least it is difficult for them to see themselves fully through the eyes of others and also they make limited impact on others.

locally


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

malnutrition


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

material


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

In particular, it is useful to make material personally meaningful.

meaningful


In particular, it is useful to make material personally meaningful.

measures


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

mechanical


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

minerals


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

mobile


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

modify


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

moral


Life is a balancing act, and so is our sense of morality.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

If we believe we are doing enough, morally speaking, then there's little reason to do more.

morality


Life is a balancing act, and so is our sense of morality.

morally


Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

If we believe we are doing enough, morally speaking, then there's little reason to do more.

mowed


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

mushrooms


The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

negative


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

norms


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

notice


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

novels


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

numerous


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

nutrients


This variety ensured that the ancient foragers received all the necessary nutrients.

nutritional


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

opinions


People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

opportunity


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

opposing


To get into a game with the strangers we find in the schoolyard on any given afternoon, we not only have to work in concert with ten teammates we may never have met before, we also need to know that the eleven players on the opposing team are playing by the same rules.

optimal


Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

options


In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

organization


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

organize


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

originally


Thus, you solve the problem not as you originally posed it but as you later reconceived it.

participating


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

participation


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

particular


In particular, it is useful to make material personally meaningful.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

patent


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

payments


At Lincoln Electric, for example, all payments for worker medical insurance come from the bonus pool.

peasant


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

penalty


True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

personal


In particular, it is useful to make material personally meaningful.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

personality


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

personally


In particular, it is useful to make material personally meaningful.

phenomenon


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

philosophers


From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

pollutants


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

population


Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

posed


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

Thus, you solve the problem not as you originally posed it but as you later reconceived it.

positive


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

preferences


Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

preferred


It didn't take long for those from the East to realize that they preferred Western yogurt to their own.

prevents


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

previous


Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

privacy


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

privately


In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

process


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

products


Were this not the case, the food companies that launch new products each year would be wasting their money.

After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

promote


Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

provide


Some companies provide their employees with cafeteria incentive programs.

psychology


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

Much of the psychology profession is employed in managing and relieving sadness.

purify


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

rack


One day you happen to be walking through a hardware store and notice a rack of energy-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

radically


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

rate


Scientific discoveries are being brought to fruition at a faster rate than ever before.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

reality


The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

More generally, the experience of the net undermines the reality of the net.

rebellion


In the imperial United States, an American president of Kenyan blood can eat Italian pizza while watching his favorite film, Lawrence of Arabia, a British epic about the Arab rebellion against the Turks.

received


This variety ensured that the ancient foragers received all the necessary nutrients.

recognize


But we also recognize problems on our own (e.g., the need for additional parking space in the city where you work).

reconceived


Thus, you solve the problem not as you originally posed it but as you later reconceived it.

recycling


Maybe you know you should be recycling but just never get around to gathering up your glass, paper, and plastics in time for the recycling truck.

The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

redefine


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

regionally


Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

regularly


By contrast, ancient foragers regularly ate dozens of different foodstuffs.

regulates


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

related


They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

relatively


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

reluctant


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

remarkable


From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

repetition


Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

replacing


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

requiring


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

resort


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

resources


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

rigid


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

rinses


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

ritualized


Other animals that engage strangers in ritualized aggression do so largely by instinct.

rote


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

sacks


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

sadness


Sadness in our culture is often considered an unnecessary and undesirable emotion.

Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

Much of the psychology profession is employed in managing and relieving sadness.

Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

scale


As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

The scale is already level.

scope


After identifying the existence of a problem, we must define its scope and goals.

skills


Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

social


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

sorts


It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

sought


While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

spin


Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

squeezed


Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

stages


Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

starvation


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

stationary


Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

structures


For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

supervisors


Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

technologically


With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

technology


The machine was based on technology that even then was twenty years old, but it was not until 1930 that such a machine actually was marketed.

text


When you read your textbooks, try to relate information to your own life and experience.

For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

threshed


For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

tourism


Tourism is one of many contributors to changes in the climate system.

As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

tradition


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

trait


For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

truth


The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

tumble


Puppies throughout the world have the rules for rough-and-tumble play built into their genes.

type


The employees decide what type of coverage they want and the cost is deducted from their bonus.

The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

typewriter


The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

typical


The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

unbalanced


Farmers tend to eat a very limited and unbalanced diet.

undermines


More generally, the experience of the net undermines the reality of the net.

undesirable


Sadness in our culture is often considered an unnecessary and undesirable emotion.

universal


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

unnecessary


Sadness in our culture is often considered an unnecessary and undesirable emotion.

unthinkable


Today, such delays between ideas and application are almost unthinkable.

varied


The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

variety


Cafeteria incentives take a variety of forms.

This variety ensured that the ancient foragers received all the necessary nutrients.

vehicles


However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

vision


Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

volunteer


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

weaken


Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

worth


Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

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출처-DB/1609h2.db


Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

출처-DB/1001a.db


They think, write, draw, sing, or behave in nonsensical and fabulous ways, which encourages and facilitates more creativity.

출처-DB/1509h3.db


The Canadian regarded the lawyers' presence as facilitating the successful completion of the negotiation; the Egyptian interpreted it as signaling the Canadian's mistrust of his verbal commitment.

출처-DB/1606h3.db


They facilitate physiological and behavioral changes on a roughly twenty-four-hour cycle no matter what is happening outside, whether a cold front moves in or clouds block the light of the sun.

출처-DB/1807h3.db


The nuclear form, however, facilitates the fecal contamination of water sources and the spread of directly contagious diseases.


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태::The dishes were [broken/broke] by Tom.

태::English is [spoken/spoke] in Canada.

태::A new mayor will be elected by [we/us].

태::The task will have [been/be] done by him.

태::A cat was [ran/run] over by the car.

태::He is known [for/to] the novel.

태::He is [knew/known] as a writer.

태::A man is known [by/at] his friends.

태::She was surprised [at/with] the news.

태::We are satisfied [with/to] your good service.

태::She was pleased [in/with] his success.

태::His eyes were filled [with/of] tears.

태::The mountain is covered [with/of] snow.

태::The desk is made [of/by] wood.

태::The country is made up [with/of] fifty states.

태::He was [gave/given] the book by her.

태::The ceiling was [painting/painted] white by them.

태::The book was given to [he/him] by her.

태::He was taught [play /to play] the piano by his father. 20. She was made [happy/happily] by the song.

태::He was [seen/saw] entering the room.

태::John was ordered [to start /start] the work.

태::He was asked [to meet /meeting] her.

태::He was seen [enter /to enter] the room.

태::We were made [study /to study] hard by our teacher.

접::This is the boy [him/whom] we saw last night.

접::The tiger is an animal [who/which] people like a lot.

접::This is the writer [that/which/him] I met at the station.

접::Mr. Watson is the doctor [who/which/him] everyone respects.

접::This is the book [it/that/whom] I borrowed yesterday.

접::She is the girl [her/I] told you about.

접::There are some cookies [who/you] can eat.

접::There was a TV program [who/which] I really wanted to watch.

접::Jenny is the girl he is in [love /love with].

접::Did you see the book I [left /left it] on the desk?

접::I know the man that she is [talking /talking to].

접::This is the computer [who/which] I really want to buy.

접::When he came to my room, [which/that] he did often, he was carrying a bottle of wine.

수일치::People who live on the desert [move / moves] about a great deal.

수일치::The fact that everyone knows, eventually thought it isn't opened by many non-government groups, [means / mean] justice.

수일치::The price of candles in many stores [has / have] doubled.

수일치::The easiest thing to recycle [is / are] probably paper.

수일치::The rules that people keep in their own country [varies / vary] from culture to culture. 4. James Bond, the hero in the movies, [becomes / become] popular.

수일치::The students shown pictures of the space [was / were] interested in the galaxy.

수일치::They are dealing with the toy that [is / are] like part of the family. 2. We know the man who [speak / speaks] English well.

수일치::Jerry works for a company that [makes / make] computers.

수일치::The company needs some people who [has / have] the vision of their future.

수일치::English spellings have considerable differences which [makes / make] it difficult to read words.

수일치::Eating dinner with family also [helps / help] to improve regular eating habit. 2. Waiting for a long time [has / have] been a mistake.

수일치::To analyze the data [is / are] the most important mission.

수일치::What I should do [is / are] the first choice.

수일치::Whether he has a degree [is / are] very important.

수일치::That human beings can think [is / are] another matter

수일치::Trying to see the other person’s point of view [is / are] a good rule in friendship.

수일치::To misuse the drugs illegally [affects / affect] our good health.

수일치::Whether he will give up [is / are] not known.

수일치::To make a good a good impression during the first meeting [is / are] very important.

수일치::A number of listening tests [contain / contains] short statements in the form of instructions or dictations.

수일치::The number of people who have visited these temples [is / are] decreasing.

수일치::A number of students in our school [has / have] been to the new amusement park. 4. The rich [is / are] not always happy.

수일치::The number of extinct species [is / are] increasing rapidly.

수일치::A number of ways to learn [was / were] presented through her lecture. 3. The young living in big city [goes / go] crazy about the extreme-sports.

수일치::Either the students or the teacher [has / have] your book.

수일치::[Do / Does] either the students or the teacher have your book?

수일치::Not only the mice but also the cat [wants / want] to live peacefully. 4. The cat as well as the mice [survives / survive] the accident.

수일치::My friend or her children [is / are] in his car.

수일치::An eraser as well as pencils [was / were] given to me before the test. 3. Neither John nor his parents [is / are] at home.

수일치::Never [has / have] he seen a beautiful woman like Piona.

수일치::Little [does / do] he imagine that he will pass the exam.

수일치::There [is / are] some evidences that the suspect cannot escape. 4. Among the apples [was / were] the blue one thrown away.

수일치::So important [is / are] the problems that we can't miss them.

수일치::Seldom [has / have] she seen such brutality.

수일치::There [is / are] a number of books to read.

수일치::Among the trees [is / are] the very special tree that I planted for myself. 4. So innocent [is / are] the man that everyone likes him.

수일치::Half of Korean people [likes / like] the soap opera.

수일치::The rest of the apple [was / were] rotten.

수일치::The rest of the apples [was / were] rotten.

수일치::About three-fifths of the houses [is / are] reconstructed. 5. 40 percent of the book [was / were] written by students.

수일치::Most of the men [was / were] injured in the accident.

수일치::20 percent of the onion [was / were] used for appetizer. 3. One forth of the students [is / are] going to college.

수일치::Eating honey for many thousands of years [is / are] a kind of evidence.

수일치::A groups of bees, called a colony, [uses / use] smell to protect itself from other bees.

수일치::There [is / are] plenty of evidence to support this idea.

수일치::Elephants have an essential and unique trunk that [serves / serve] many purposes. 5. Houses in hot countries [has / have] many features that [is / are] different from houses in could countries.

수일치::There [seems / seem] to be no limit to the number of ideas for new world.

수일치::Either you or he [is / are] known to the children.

수일치::The rest of the children [is / are] in the ground.

수일치::Part A in the last section divided into two parts [consists / consist] of identifying sentence error.

수일치::No one knows the number of the population that [has / have] been remarkably increasing.

수일치::Each canoe 1] takes about 18 months to make. Girls as well as boys 2] live together for periods of days, weeks, or months. Most of the islanders 3] has no idea when they were born or how old they are.

수일치::The remote location where many products have to be imported also 1] have severe winter. But the few tourists who 2] do put up with these difficulties 3] are warmly welcomed by the Islanders.

수일치::The two people of Belgium - the Wallons and the Flemish - 1] is divided by langage, culture, and economics. Hotels in Brussels 2] are expensive, so most young travelers 3] stay in youth hostels or students hotels.

수일치::That is because she is a woman that 1] thinks herself as a fat girl, dreams a romantic love, 2] expresses herself without any lies, loves the money and always 3] look forward to achieving her own dreams.

수일치::The great inventions of Thomas A. Edison 1] were the fruits of long and painstaking effort. "Genius 2] is one percent inspiration and ninety-nine percent perspiration," 3] were the way he explained his success.

시제::DMB phone [is / has been] more and more frequently used in recent years.

시제::Since 1960s, the rate at which new wells have been discovered [is / has been] declining. 3. The two neighbors are not friendly even though they [live / have been living] side by side for twenty years.

시제::In ancient China, people [knelt down / have knelt down] and bumped their heads on the floor when meeting a superior.

시제::Tommy said that the ball [rolled / had rolled] into the hole while playing soccer in the driveway.

시제::Annie invited me to bring my children with me one day as I [had told / have told] her so much about them since our acquaintance.

시제::I will go home for vacation as soon as I [will finished / finish] my exams.

시제::When a shell [becomes / will become] too small for the hermit crab to occupy, it will become aggressive.

시제::These family trips usually continue until their children [become / will become] teenagers.

시제::In the summer of 2001, he [visited / has visited] Asan, Korea, to participate in a house- building project.

시제::The assistance ran after him and said, "Sir, you've [forgotten / forgetting] your change."

도치::Not until the night [he listened / did he listen / he did listen] the news.

도치::Never [I am/am I/will I / I will] forget the wonderful people I have met here.

도치::Scarcely ever [does the mail arrives / does the mail arrive / the mail arrives] before noon. 4. Do you know what [does Alex need / Alex need / Alex needs]?

도치::I don't remember how many letters [are there / there are] in the English alphabets.

도치::Do you know how long [has be been / he has been] living here?

도치::Tell the taxi drive where [do you want / you want] to go.

도치::He asked me what [did I intend / I intended] to do after I graduate.

도치::What do you think [the main issue is / is the main issue]?

도치::She is [so / such] a marvelous joke that we can't help laughing.

도치::She gave [so / such] witty an answer that everyone burst out laughing.

도치::The deal seems [so / such] attractive an answer that it would be ridiculous to say no. 13. It's [too good a chance / a too good chance] to be lost.

도치::[Such long a holiday / Such a long holiday] makes one reluctant to start work again.

도치::We are sure that our prices are [competitive enough / enough competitive] to attract your customers.

도치::No sooner [one typhoon has / has one typhoon] passed than the next one approaches.

도치::He sends Peter to the Indies with enough [wealth / wealthy] to start in business.

VING::British Airways regrets [to announce / announcing] the cancellation of flight BA205 to Madrid.

VING::The doctor will also need to know how old the patient is and whether he has vomited after [to eat / eating] the plant.

VING::At first I couldn't stand cold water. But now I'm getting used to [take / taking] a shower with it.

VING::Prosecutors objected to [review / reviewing] all the rulings, but a new judge agreed to reconsider them.

VING::A budget is a working plan for [allocated / allocating] the family finances during the year. 6. Purchasing designer goods [enables / enable] people to hide behind an image created by someone else.

VING::Calling on the telephone if one is going to be more than a few minutes late for scheduled appointed [are / is] considered polite and is often expected.

VING::People have always been interested in [analysis / analyzing] dreams.

VING::[Have / Having] a driver's license makes it easy for teenagers to go out to parties, movies, and malls.

VING::Teaching good manners [is / are] one of the greatest gifts you can give your children to adapt to society.

VING::Stop [to plan / planning] for tomorrow. You should plan to make today the best day of my life.

대명사::My friend's house is bigger than [me / mine] in the scale.

대명사::If they are found to have lead in their bodies, children have to be treated with medicines that remove [it / them].

대명사::We respected no other candidate as much as [his / him].

대명사::If a meeting is running longer than you had planned, try speeding [them / it] up by saying, "I'm sorry, I just noticed the time. Are there [another / other] items you want to cover?"

대명사::Mary is a freshman and has all the problems that [most of the freshmen / the most freshmen] have.

대명사::When an enemy is about to attack, the trunk many be used to warn the rest of the heard. This is done by sending a loud trumpet- like sound, which makes the earth shake. This warns [another / the other] elephants in the herd of possible danger.

대명사::"I never gave up." These words have been voiced by mountain climbers who lay in freezing crevices until [they / their] rescue, by people who have recovered from cancer, and by people who survived the Great Depression. 8. Plants rid [them / themselves] of excess water through transpiration, the evaporation of extra moisture from their leaves.

대명사::"You ought to be ashamed of [you / yourself/ yourselves]!" I blurted out just as I began to realize how distorted their comments were.

대명사::[Most / Almost] instruments that produce music can be grouped into three major classes: stringed, wind, and percussion.

태::Bus schedules are [displaying / displayed] at the bus stop.

태::Language skills [teach / are taught] in every school in the country.

태::A large vase [lays / is laid] in the corner of our front hallway.

태::This is especially likely to arise in situations where people [deprive / are deprived] of information they are given.

태::Some animals have dull colors of their natural environment. This means they are less likely [to catch / to be caught] by predators.

태::The Johnsons' house burned down. According to the inspector, the fire [was caused / caused] by lightning.

태::After he went home, I was [remained/ remaining/left/leaving] alone in the hospital.

태::Today's assignment in arithmetic [consists of / makes up of] ten problems.

태::Water [consists / is consisted] of hydrogen and oxygen.

태::The new highway will [complete / be completed] sometime next month.

태::Beethoven's Seventh Symphony [performed / was performed] at the concert last night.

태::Even though construction costs are high, a new dormitory will [build / be built] next year.

투부정사::He was reported to [be / have been] killed in the war.

투부정사::I expect [to make / making] an appointment with him.

투부정사::I asked Jack [fixing / to fix] my car.

투부정사::She opened the front door [for / of] him to go out.

투부정사::We found it easy [swim / to swim] across the river.

투부정사::A policeman ordered me [stop / to stop] the car. 7.It'sapity[for/of]youtofailtoseethe scenery.

투부정사::She didn't allow herself [to kiss / to be kissed] by him.

투부정사::I am sorry not [to answer / to have answered] your letter then.

투부정사::It is necessary for them [maintain / to maintain] the auditorium.

투부정사::I had to find a job in order [to pay / paying] for my necessities.

투부정사::It is very easy [to get / get] lost if you leave the main streets.

투부정사::He produced the software that made all the students [access / to access] the system. 14. Hearing her [speak / to speak] English, you may think she is a native speaker.

형부::He left the door [open / openly].

형부::One leg of the chair was [slight / slightly] damaged. 3. The soup tastes [terrible / terribly] : I wonder what's wrong.

형부::I found the problem [difficult / difficulty], so I asked for his help.

형부::Women who exercised [regular / regularly] as young can improve their health.

형부::Are you [complete / completely] confident with your ability?

형부::I felt [bad / badly] after serious debate.

형부::She was [pretty / prettily] dressed in furs that are [pretty / prettily] expensive.

형부::The funds from many countries [helped out them / helped them out] from misery.

형부::Even though the offer was attractive, he [turned down it / turned it down] firmly.

형부::Students had a[n] [alive / lively] discussion on the result of their exam.

형부::He lives in a nearby town. It's only [five- minutes / five-minute] distance to the station.

형부::The experts are all [high / highly] trained, and they make [little / few] mistakes.

형부::[A few / A little] knowledge can be of a great help to apply for the company.

형부::By the age of one and a half, Matilda knew as [many / much] words as most grown-ups. 16. The farther back we go, [the little / the less] familiar we find ourselves with the speech of our ancestors.

형부::The world's biggest sporting event is the World Cup soccer contest. In many countries, soccer is gaining [much / more] popularity than any other sport.

형부::The photographs of Mars taken by satellite are [much / very] clearer than those taken from the Earth.

형부::In the museum, you can find [more / better] than 200 examples of farm equipment from horse-drawn machines to the huge steam tractor.

접_관계사::I can't find your sister in the picture [which / who] I heard was pretty.

접_관계사::I am waiting for them to finish the job that [is / are] supposed to be done before 5 O'clock.

접_관계사::Each country has the land's most common and plentiful foods with [that / which] they make favorite customary cookies.

접_관계사::He tore the letter in [that / which] he could read her mind.  

접_관계사::He tore the letter in [that / which] it could be the proof of his crime.

접_관계사::The time may soon come [which / when] we have to take on oxygen tanks with us wherever we go.

접_관계사::He insisted that his son go to a special school for the gifted [whom / where] he could develop his talent for mathematics.

접_관계사::I like my jobs and the company is pretty good, but I want to work for a company [which / where] recognizes my efforts and [which / where] I have a chance for promotion based on my work.

접_관계사::Many of my friends thought that I had started behaving in a crazy way, but [that / what] I was really doing was fighting for my musical life.

VX::The rich man [found / founded] a hospital and a school in the town where he was born. 2. Las Vegas was originally [found / founded] as a water stop for steam locomotives on the route of what is now Union Pacific Railroad.

VX::The grasshopper [found / founded] in temperate zones is hardly ever a nuisance to humans.

VX::Fossils of plants that have been extinct for fifty million years have been [found / founded] in large deposits of amber near the Baltic Sea. 5. I was upset when my house was [stolen / robbed].

VX::I was embarrassed to know that my purse was [stolen / robbed].

VX::I was [stolen / robbed] of my wallet on the subway.

VX::Robbery is the crime of [robbing / stealing] money or property from banks, shops, or subways, often by using force or threats.

VX::You [remind / remember] me of someone I met in the market place.

VX::Mom already called this morning to [remind / remember] me not to wear jean.

VX::It was a really big game. Choi Hong-man finally [won / defeated] Bob Sapp.

VX::There is a small field where I [rise / raise] vegetables.

VX::The mountain [rises / raises] 1,000 meters out of the sea.

VX::Before starting the business, we have to [rise / raise] basic fund.

VX::He drove to the beach to see the moon [rising / raising] above the horizon.

VX::Today my teen-age son, my mother-in-law and I [seated / were seated] in a restaurant enjoying our noon meal. Outside, cats were [lying / laying] and nodding.

IF::If she had taken care of herself more carefully, she would [be / have been] still alive now. 2.Iamsobusythesedays.IwishI[have/ had] more free time.

IF::I wish you [visited / had visited] your parents' house last year.

IF::If he heard of your marriage, he [would be / would have been] surprised.

IF::If the sun [were to / would] rise in the west, I would trust him.

IF::I wouldn't mind living in England if the weather [were / had been] better.

IF::If I had been healthy as young, I [would be / would have been] an athlete now.

IF::[Were / Am] I free for six months, I would travel around the world.

IF::What would you have done if you [won / had won] the lottery?

IF::[Had I / I had] known Mary was in town, I would have invited her to the party.

비타::Some African countries find [it/them] difficult to feed their own people or provide safe drinking water, yet precious water is used to produce export crops for European markets.

비타::Many African language speakers would consider it absurd [to use/using] a single word like "cousin" to describe both male and female relatives, or not to distinguish whether the person described is related by blood to the speaker's father or to his mother.

비타::Professional football players described imagining each of their plays again and again the night before a game; they found it [natural/naturally] that their success on the field the next day was closely related to the vividness of their mental practice.

비타::As a general rule, historians find it [difficult/difficulty] to isolate events in history and argue their impact upon society, when they are so well woven into the continuous tapestry of life.

비타::In fact, I live as if the evidence of my experience and my sense is true, and I find it almost [impossible/impossibly] to think and live any other way, because that’s the way my mind works.

비타::An interview can obtain a high response rate because people find it more difficult [turning/to turn] down a personal request for an interview than to throw away a written questionnaire.

비타::The reason people find [it/them] so hard to be happy is that they always see the past as better than it was, the present worse than it is, and the future finer than it will be.

비타::This is not to say that it does not exist, but rather that we cannot be absolutely sure we have found it [simple/simply] because we have an apparently logical proof.

비타::Performance improved with age, and children found it easier [sorting/to sort] for colour and species (cats and dogs) than to sort people or toys according to gender.

비타::Perhaps intolerant people are so set in their ways that they find it easier [to ignore/ignoring] anything that might not conform to their limited view of life.

비타::To Miss Hermione Jean Granger, I leave my copy of The Tales of Beedle the Bard, in the hope that she will find it [entertaining/entertain] and instructive.

비타::Due to an accident many years ago and the fact she is very old, she finds it [hard/hardly] to walk, so this was a big thing for her to do.

비타::She was looking at him steadily; he however, found it [difficult/difficultly] to look back at her; it was like gazing into a brilliant light.

비타::As we walked down this street we found it hard [to stop/stopping] and look at the stalls because we were being pushed along by the crowds.

비타::You may find it worth [to consider/considering] negotiating with your company to find the ideal balance between work and personal time.

비타::He found it difficult [to coordinate/coordinating] all the motions involved in the traditional technique.

전+관::In the political sphere, the result was democracy, [which/in which] supporters of rival policies vied for rhetorical supremacy.

전+관::The goodness and value of individual music culture are acknowledged in the multiple ways [which/in which] music functions in the everyday lives of people.

전+관::The precision of the lines on the map, the consistency [which/with which] symbols are used, the grid and/or projection system, the apparent certainty [which/with which] place names are written and placed, and the legend and scale information all give the map an aura of scientific accuracy and objectivity.

전+관::Drawing on their experience in using operant conditioning to train animals for circuses, TV, and film stunts, Keller Breland and Marian Breland described a number of situations [which/in which] their attempts to condition an animal's behavior ran head-on into the animal's built-in instincts.

전+관::That this might be important practically was first signalled by James Hansen and his colleagues in a 1981 paper [which/in which] they predicted that anthropogenic warming should begin to be detectable over and above natural climate variability by the end of the 20th century.

전+관::While religious or academic training, degrees, books, and previous teaching positions are credentials that may indicate a highly trained teacher or therapist, equally important are the ways [which/in which] this person continually tests her knowledge in the world around her.

전+관::Just as TV programs featuring kindness and unselfishness cannot compensate for growing up in a brutal and violent household, neither can violent programs override decency and good manners in a household [which/in which] these attributes are constantly valued and practiced.

전+관::The idea that we are living moments of more and lives of less is supported by a recent study [which/in which] pairs of college-aged friends were asked to communicate in four different ways: face-to-face conversation, video chat, audio chat, and online instant messaging.

전+관::Although listeners to a concert may experience a degree of arousal in common, the way [which/in which] the music is presented makes possible a greater range of individual reactions than can be expected if everyone is taking part in music which is familiar to them.

전+관::The transformation of such protolanguage into language required the evolution of grammar― rules that define the order [which/in which] a finite number of words can be strung together to create an infinite number of utterances, each with a specific meaning.

전+관::For example, if a small child decides that he does not want to take the penicillin prescribed for a streptococcus infection in his throat, this would be a bad case [which/in which] to let his decision prevail in the interest of developing future autonomy.

전+관::For example, if a scientist is obtaining uninterpretable data and another scientist makes an analogy to an experiment that worked [which/in which] the temperature was different, and suggests changing the temperature, this can potentially fix the problem.

전+관::The Pythagoreans delighted in the certainty of mathematical demonstration, the sense of a pure and unsullied world accessible to the human intellect, a world [which/in which] the sides of right triangles perfectly obey simple mathematical relationships.

전+관::That scene [which/in which] your octogenarian feels humiliated will draw on your experience of humiliation in the eighth grade, even though the circumstances are totally different and you're not even consciously thinking about your middle-school years.

전+관::That scene [which/in which] your octogenarian feels humiliated will draw on your experience of humiliation in the eighth grade, even though the circumstances are totally different and you're not even consciously thinking about your middleschool years.

전+관::Many megalithic structures are associated with death, and recent interpretations stress the fundamental role of death and burial as public theatrical performances [which/in which] individual and group identity, cohesion, and disputes were played out.

전+관::Some believe megalithic monuments reflect complex, stratified societies [which/in which] powerful religious or political leaders dictated their design and commanded the large workforce necessary to accomplish these ambitious engineering projects.

전+관::An executed purpose, in short, is a transaction [which/in which] the time and energy spent on the execution are balanced against the resulting assets, and the ideal case is one [which/in which] the former approximates to zero and the latter to infinity.

전+관::He looked at cases [which/in which] a child\'s utterance was followed by an expression of approval or disapproval on the part of the adult, again finding no evidence that parental responses shape the child\'s sense of grammaticality.

전+관::Literature records and embodies centuries of human thought and feeling, preserving the lives of people who lived before us, who were like us and unlike us, and [whom/with whom] we can compare our common and divergent humanity.

전+관::The total characteristics of a plant depend [which/on which] genes it has received from the parent plants, whether those genes are “switched on” expressed, and also the interactions between the genes and environmental factors.

전+관::The conception of the function of education is dependent on the nature of the society [which/in which] it plays its role and is determined by the philosophy which governs relations between the individual and the community.

전+관::To describe what happens to common resources as a result of human greed, Garrett Hardin used the example of an area of pasture [which/on which] all the cattle-owners are permitted to graze their animals free of charge.

전+관::Whether or not we can get a definitive answer, we can be confident in the process [which/by which] the explanations were developed, allowing us to rely on the knowledge that is produced through the process of science.

전+관::An exclusive reliance on cold rationality as a means of understanding the world denies us access to important realms of human experience, [which/without which] we may be unable to deal with a difference effectively.

전+관::For every child your story is likely to be different and the style [which/in which] you tell it is also likely to be different, because no one child, circumstance, problem, or outcome is exactly the same as another.

전+관::No person could possibly be original in one area unless he were possessed of the emotional and social stability that comes from fixed attitudes in all areas other than the one [which/in which] he is being original."

전+관::In his portrayal the various ways [which/in which] the boys adapt to their new island surroundings and respond to their new freedom, Golding analyzes the broad range of ways [which/in which] human beings respond to change.

전+관::Scientists not only have labs with students who contribute critical ideas, but also have colleagues who are doing similar work, thinking similar thoughts, and [whom/without whom] the scientist would get nowhere.

전+관::We would need to do studies [which/in which] individuals are sampled in terms of their dream life and judges are asked to make correspondences between these dream events and events that occurred in real life.

전+관::Several months later, Rourke held a series of seminars at Berkeley, [which/in which] a serious gap in his argument was uncovered, and most experts feel that there is no hope that his proof can be corrected.

전+관::Most old Bibles were illuminated, they were manuscripts [which/in which] the text is supplemented by the addition of decoration, such as decorated initials, borders (marginalia) and miniature illustrations.

전+관::There has been a qualitative shift from earlier eras [which/in which] specific tools and techniques were developed through the freely chosen creativity of human beings to meet specific, limited objectives.

전+관::The manner [which/in which] animals are kept and treated is considered to be largely within the discretion of the "owner," and there are few legal limits placed on how humans treat the animals they "own."

전+관::Coaches then should exert extra effort in getting to know the parents of their players, and by so doing, determine ways [which/by which] parents are willing to help their children and the team in general.

전+관::There are common assumptions regarding the time and place of the meetings, the appropriate dress for these occasions, and the division of labor [which/in which] the professor has primary responsibility.

전+관::The term cafeteria is used because choices are similar to those in a cafeteria, [which/in which] a diner proceeds down the line and chooses those foods that he or she would like and leaves the others.

전+관::Walking for Water is a program in the Netherlands that hopes to make this wish a reality! Each year, it promotes walks [which/in which] school children get sponsored to carry six liters of water.

전+관::In lists of historians, historians can be grouped by order of the historical period [which/in which] they were writing, which is not necessarily the same as the period [which/in which] they specialized.

전+관::The typical scenario in the less developed world is one [which/in which] a very few commercial agriculturalists are technologically advanced while the vast majority are incapable of competing.

전+관::In modern usage, linguistic irony commonly refers to speech incidents [which/in which] the intended meaning of the words is contrary to their literal interpretation or to the expected meaning.

전+관::For much of modern civilization, people have sought to place different kinds of arts into an artificial hierarchy [which/in which] some forms of the arts are considered “better” than others.

전+관::Unless an actor speaks and moves in the manner [which/in which] the imaginary character whose part he or she is playing would do, the story will not be clearly communicated to the audience.

전+관::So imprudent are we that we waste our lives thinking about the future, a time [which/in which] we are powerless, rather than focusing on the present, the time [which/in which] we have control.

전+관::While most fruits and vegetables have dramatically different nutritional value depending on the form [which/in which] we eat them, the tomato retains its health benefits in any form.

전+관::Americans are reminded of their kinship with the continent [which/in which] their ancestors originated centuries earlier, and they lobby their leaders to provide humanitarian relief.

전+관::Movies were first seen as an exceptionally potent kind of illusionist theatre, the rectangle of the screen corresponding to the proscenium of a stage, [which/on which] appear actors.

전+관::Russian Revolution and its leaders, [which/in which] Russia is a farm, the revolutionary leaders are pigs, and other animals are various members of Russian society at that time.

전+관::Every man who knows how to read has it in his power to magnify himself, to multiply the ways [which/in which] he exists, to make his life full, significant, and interesting.

전+관::Feelings may affect various aspects of your eating, including your motivation to eat, your food choices, where and [whom/with whom] you eat, and the speed [which/at which] you eat.

전+관::What we find funny, comical, or hilarious depends on where we come from, [which/in which] country (even which region of a country) we grew up, and what language(s) we speak.

전+관::The speed [which/with which] computers tackle multiple tasks feeds the illusion that everything happens at the same time, so comparing computers to humans can be confusing.

전+관::The idea of competition has had a powerful influence on the way we think about our society and on the ways [which/in which] we conduct our own personal and business lives.

전+관::The historical method comprises the techniques and guidelines [which/by which] historians use primary sources and other evidence to research and then to write history.

전+관::Even in the large Balinese gamelan, [which/in which] many instrumental parts have to be coordinated, the leader is one of the performers, usually one of the drummers.

전+관::In deciding on your future career, it is no use concentrating on those areas [which/in which] you have achieved your best scores, unless you are interested in them.

전+관::At the same time, they consolidated their own memory of the personal circumstances [which/in which] the event took place, an effect known as "flashbulb memory."

전+관::This approach is the foundation for the modern Western way of life, [which/in which] politics, commerce, science, and law are all rooted in orderly competition.

전+관::Gold and silver enter society at the rate [which/at which] they are discovered and mined; additional precious metals cannot be produced, at least not cheaply.

전+관::Then in their bag, there may be the following things: a shopping bag full of bread, a jar of peanut butter, and a spoon [which/with which] to make sandwiches.

전+관::In 1938, a Nazi psychologist named Erich Jaensch published Der Gegentypus, an odious text [which/in which] he described certainty as a sign of mental health.

전+관::It is vitally important that wherever we go and whatever we do the body temperature is maintained at the temperature [which/at which] our enzymes work best.

전+관::Although instances occur [which/in which] partners start their relationship by telling everything about themselves to each other, such instances are rare.

전+관::The resulting chain reaction abruptly changes a traffic stream averaging 50 mph into one [which/in which] all vehicles travel in lockstep at 5 – 20 mph.

전+관::Many people believe that it is critical to share similar, if not identical, beliefs and values with someone [whom/with whom] they have a relationship.

전+관::One way [which/in which] we make decisions is to analyze incoming and internal information within a social context and then decide what action to take.

전+관::When walking down the street" is the setting [which/in which] people aged 30-49 are more permissive towards cellphone use than the other age groups.

전+관::It results in a life of propriety, a life [which/in which] the patterns of individual existing resonate and harmonize with the existence of others.

전+관::Other researchers investigated the ways [which/in which] first and third grade teachers could integrate music into their regular math classrooms.

전+관::What interested me the most about the new house was the stable in the backyard, [which/in which] my father let me make a small space for a pony.

전+관::Theories of all sorts promote the view that there are ways [which/by which] disagreement can be processed or managed so as to make it disappear.

전+관::There are varieties of ways [which/in which] history can be organized, including chronologically, culturally, territorially, and thematically.

전+관::Human beings seek to survive not merely as biological organisms but as individuals who can function in the society [which/in which] they live.

전+관::There is, however, one field [which/in which] computers will always perform infinitely better than us: the field of memory and recollection.

전+관::Every business needs to be clear about the type of customers [whom/with whom] it wants to deal and for whom it can produce the most value.

전+관::One of the principles [which/on which] our judicial system is founded is the assumption that one is presumed innocent until proven guilty.

전+관::Tibet Plateau, the Xinjiang and Inner Mongolia autonomous regions follow the tea culture system [which/in which] they drink tea with milk.

전+관::No occurrent feelings of love and respect need to be present throughout the period [which/in which] it is true that one loves or respects.

전+관::Create an environment [which/in which] your children know that you are with them in their efforts, rather than looking to criticize them.

전+관::He who would progress by the aid of literature must have reliable standards [which/by which] to judge his literary feelings and opinions.

전+관::Censorship is the moral or legislative process [which/by which] society “agrees” to limit what an individual can do, say, think, or see.

전+관::The term stacking the deck derives from card games [which/in which] the dealer arranges the cards to cheat one or more of the players.

전+관::For a start, there are plenty of situations [which/in which] good understanding is not really accessible to you at a given stage.

전+관::Such reporting helps ensure that private investors have reliable information [which/on which] to base their investment decisions.

전+관::Scientists used to think that animals would risk their lives like this only for kin [whom/with whom] they shared common genes.

전+관::As with other human activities, there are many ways and spatial scales [which/at which] tourism contributes to climate change.

전+관::The one area [which/in which] the Internet could be considered an aid to thinking is the rapid acquisition of new information.

전+관::Because of this, competition becomes a zero sum game [which/in which] one organization can only win at the expense of others.

전+관::The argument has it that schools are not merely teaching places, but also institutions [which/in which] character is built.

전+관::There is an order [which/in which] learning is programmed to take place; while it can be encouraged, it need not be forced.

전+관::For decades, primatologists have reported on incidents [which/in which] apes and monkeys behaved with apparent compassion.

전+관::Anger is an acid that can do more harm to the vessel [which/in which] it is stored than to anything [which/on which] it is poured.

전+관::Man was a tremendous hit with readers because it gave millions of teenagers a hero [whom/with whom] they could identify.

전+관::Digital experiences and the spaces [which/in which] they take place are quite real and have real, definite consequences.

전+관::At one such preview a bootmaker criticized the shoes in a painting [which/on which] Apelles had labored long and hard.

전+관::We escape from life by escaping into the neat narrative formulas [which/in which] most entertainments are packaged.

전+관::Before language develops, emotions and touch are the primary means [which/by which] parent and child communicate.

전+관::Do we humans have any right to exterminate other creatures in the world [whom/with whom] we share this earth?

전+관::This is one of the bonding factors that has been forgotten because of the way [which/in which] we live today.

전+관::You may forget someone [whom/with whom] you laughed, but you will never forget someone [whom/with whom] you wept.

전+관::And this language is universal, regardless of the tongue [which/in which] you normally express yourself.

전+관::Given that definition, it is fairly easy to understand situations [which/in which] the polls are wrong.

전+관::The fantasies of children almost always involve situations [which/in which] the child exercises power.

전+관::Technology was not the only means [which/by which] people tried to control their natural environment.

전+관::Baseball belongs to the kind of world [which/in which] people did not say, "I haven\'t got all day."

전+관::The way [which/in which] food is marketed can either affirm or conflict with such ideas and values.

전+관::One way [which/in which] a variety of representations can be found is through analogical thinking.

전+관::Reading is the primary means [which/by which] you acquire your ideas and gather information.

전+관::After researching, you can eliminate careers [which/in which] you are no longer interested.

전+관::But you must choose the main tense [which/in which] you are principally going to maintain.

전+관::Israelite elites and rulers; [which/in which] prophets played a crucial and leading role.

전+관::The manner [which/in which] those outcomes are portrayed should make no difference.

전+관::Earth creates the real wealth [which/on which] human life and well-being depend.

전+관::The emotion itself is tied to the situation [which/in which] it originates.

전+관::Behavior is the mirror [which/in which] everyone shows their true image.

전+관::Pollination is the process [which/by which] seed plants reproduce.

조+HAVE+PP::While the Torah [may have beenconsidered/should have been considered] canon by Israel as early as the 5th century BCE and the Former and Latter Prophets were canonized by the 2nd century BCE, the Ketuvim was not a fixed canon until the 2nd century of the Common Era.

조+HAVE+PP::According to Derek Bickerton, human ancestors and relatives such as the Neanderthals [may have had/should have had] a relatively large lexicon of words, each of which related to a mental concept such as 'meat', 'fire', 'hunt' and so forth.

조+HAVE+PP::You [may have had/should have had] this experience if you have been reading a book and then suddenly become aware that although you were moving your eyes across the page and "reading" the words, you had no idea what you had just read.

조+HAVE+PP::Thanks to the introduction of the railways, we [may have lost/should have lost] some sense of British regionality, but we can offset that against a sense of British unity.

조+HAVE+PP::Brandon called the designer to let him know that his assistant [must have made/should have made] a mistake, because all he got was the one sentence without a proposal.

조+HAVE+PP::You [may have experienced/should have experienced] a clash of learning styles: Your learning preferences and those of your instructor or audience may not have been aligned.

조+HAVE+PP::Not knowing that the product exists, customers would probably not buy it even if the product [may have worked/should have worked] for them.

조+HAVE+PP::That is, for many of the habits that you do not create intentionally, there [must have been/should have been] some value to performing that particular behavior.

조+HAVE+PP::It must be remembered that there [may have been/should have been] more subtle effects of global exchange, both good and bad, which we may not be fully aware of.

조+HAVE+PP::We can infer, for example, that the more fluently we retrieve an item from memory, the more often we [must have encountered/should have encountered] it in the past.

조+HAVE+PP::For this period I [must have been/should have been paid] $875. Instead, my check was for only $800. I believe I know why there [may have been/should have been] a discrepancy.

조+HAVE+PP::Have you ever observed ants marching in and out of their nest? If so, it [may have reminded/should have reminded] you of a highway packed with cars.

조+HAVE+PP::Such skilled workers [may have used/should have used] simple tools, but their specialization did result in more efficient and productive work.

조+HAVE+PP::These days, none of her works can be found, though some people think she [may have composed/should have composed] some of Wolfgang\'s pieces.

조+HAVE+PP::Ancient people [must have learned/should have learned] that observations of the stars and planets could predict the coming of the seasons.

조+HAVE+PP::You [may have heard/should have heard] or read that Laurence Olivier was widely believed to be the greatest actor of the past century.

조+HAVE+PP::You [may have noticed/should have noticed] that your children seem far more comfortable with being sarcastic or insulting one another.

조+HAVE+PP::But while a large population [may have been/should have been] necessary, in itself it was not sufficient for science to germinate.

조+HAVE+PP::These nymphs [must have taken/should have taken] a further two years to emerge as adults, but in fact they took just one year.

조+HAVE+PP::Aggrandizers [must have competed/should have competed] for control over this surplus and the collectivities that made it possible.

조+HAVE+PP::The vanguard of such a migration [must have been/should have been] small in number and [must have traveled/should have traveled] comparatively light.

조+HAVE+PP::But you did a great job cleaning up your room today, and I know that [must have been/should have been] a big effort for you."

조+HAVE+PP::You [must have submitted/should have submitted] it by June 30. I shouldn't have said it, but the words slipped out of my mouth.

조+HAVE+PP::Cheyenne [may have posed/should have posed] a threat when it entered the woods, causing the bear to follow it into the open."

조+HAVE+PP::You [may have heard/should have heard] about Jason’s story as he was a 2006 ESPY Award winner in the “Best Moment” category.

조+HAVE+PP::This [may have been/should have been] partly because the stimulating effects of the leaves begin to fade within 48 hours.

조+HAVE+PP::According to scientists, zebras [may have developed/should have developed] their stripes in order to confuse biting insects.

조+HAVE+PP::With some areas being clearly preferred, a pressure [may have built/should have built] up to increase the food supply.

조+HAVE+PP::Words [may have had/should have had] a specific meaning or use in the past that is far different from current usage.

조+HAVE+PP::Rather than being offended, she [must have learned/should have learned] why Ngina did not eat the chicken eggs.

조+HAVE+PP::Social Security, and [must have paid/should have paid] their share of Social Security taxes during that time.

조+HAVE+PP::This [may have influenced/should have influenced] Alfred Nobel's decision not to found a prize in mathematics.

조+HAVE+PP::This [may have triggered/should have triggered] the process of domestication of certain plants and animals.

조+HAVE+PP::If you spend time thinking about what you [may have done/should have done], you lose valuable time.

조+HAVE+PP::Some of them [may have traveled/should have traveled] by small boat along the coast, but many walked.

조+HAVE+PP::You [must have your/should have your] parking tickets stamped to get a parking discount.

조+HAVE+PP::It [must have taken/should have taken] a lot of courage to do that.

조+HAVE+PP::But that was the take he [must have put/should have put] on TV.

조+HAVE+PP::Susan [cannot have gotten/should have gotten] a perfect score.

조+HAVE+PP::He [must have seen/should have seen] the ghost, too!"

조+HAVE+PP::Tom [may have thought/should have thought] twice.

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2015년 11월 4일 출범한 현대자동차의 고급 승용차 브랜드이며, 현대자동차그룹에서 분리한 산하 브랜드이자 대한민국 최초의 프리미엄 자동차 브랜드이다.

2. 탄생 배경[편집]

현대는 2003년 처음 현대 제네시스(BH)를 개발할 때부터 포드의 링컨토요타의 렉서스GM의 캐딜락닛산의 인피니티혼다의 아큐라폭스바겐의 아우디[2]처럼 '제네시스'를 현대자동차그룹의 독립적인 고급차 브랜드로 키울 장기적인 계획을 가지고 있었다. [3] 그러나 2008년 세계금융위기의 여파로 인해 미국 3대 자동차 업체(포드제너럴 모터스크라이슬러)가 휘청거릴 정도로 자동차 시장 전반이 타격을 받으면서 고급차 브랜드를 런칭하려던 당초 계획은 전면 수정된다. 또한, 북미 딜러들이 브랜드 분리에 격렬히 반대한 것도 독립 브랜드 런칭을 막는 요소로 작용했다. 때문에 제네시스는 일단 현대 브랜드 하의 고급차로 출시되었고, 그 사이 현대차는 지난 10여 년간 소재, 설계, 시험, 파워트레인, 전자, 디자인 등 모든 부문에서 새로운 브랜드를 위한 내부역량 축적에 주력했다.

그 결과 현대차는 글로벌 주요 자동차 그룹 가운데 유일하게 자동차용 강판을 자체 개발·생산할 수 있는 시스템을 만들고[4], 기초 소재 단계부터 차의 성능을 획기적으로 높일 수 있는 구조를 갖춰 차체 강성, 주행성능, 디자인 등에서 경쟁력을 추가로 확보할 수 있게 됐다. 실제로 2013년에 출시된 2세대 제네시스는 탄탄한 뼈대를 바탕으로 5대 기본성능(동력성능, 안전성, 승차감 및 핸들링, 정숙성, 내구성)과 디자인을 글로벌 명차 수준으로 끌어올렸다는 평가를 받았고, 현대차는 1·2세대 제네시스의 성공이 보여준 지난 10년간의 준비와 자신감을 기반으로 글로벌 고급차 시장 성장 추세 등을 종합적으로 고려해 제네시스를 독자적인 글로벌 럭셔리 브랜드로 선보이게 된 것이다. 따라서 제네시스 브랜드화는 '원점회귀'라고 볼 수 있다.

제네시스의 명칭은 세계 자동차 시장에서 제네시스 라는 단어의 인지도가 높다는 점도 고려해 성능, 디자인 등 모든 면에서 진보와 혁신을 지속해 브랜드의 신기원을 열겠다는 의미에서 결정된 이름이라고 한다.

3. 앞으로의 미래[편집]

파일:external/imgauto.naver.com/20160325102740_pERCfA29.png
제네시스가 추구하는 디자인 철학을 보여주는 제네시스 뉴욕 콘셉트.
파일:external/imgnews.naver.net/0002704955_007_20170413085204299.jpg
첫 번째 SUV 콘셉트, GV80.

제네시스의 탄생에 정의선 현대차 부회장은 우리가 새로운 도전을 하는 이유는 오직 고객에게 있다면서 제네시스 브랜드는 ‘인간 중심의 진보(Human-centered Luxury)’를 지향한다라고 브랜드 방향성을 규정했다.

신규 차명 체계는 제네시스 브랜드를 상징하는 알파벳 ‘G’와 차급 등을 종합적으로 고려한 ‘숫자’가 조합된 '알파뉴메릭' 방식을 활용한다.[5] 현재까지 알려진 넘버링은 G90G80G70이다. 아직 2020년까지 출시될 예정인 두 종의 SUV와 럭셔리 쿠페의 넘버링은 알려지지 않았지만 현대자동차가 출원한 상표중에 GC-, GV-로 시작하는 상표가 이들이 될 것이라고 추정되고 있다.[6] 그 외에도 G65, G75, G85, G95와 같이 뒷자리가 5로 끝나는 상표와 GT-로 시작하는 상표도 출원이 되어 있다.

디자인 경쟁력 강화를 위한 외부 인사 영입과 조직 개편도 단행했다. 출범회에서 피터 슈라이어 현대차그룹 디자인 총괄 사장은 람보르기니 무르시엘라고람보르기니 가야르도를 디자인하고 2012년부터 2015년까지 벤틀리 수석 디자이너를 맡았던 세계적인 자동차 디자이너 루크 동커볼케의 영입을 발표하며 “2016년 상반기에 현대차에 합류할 예정”이라고 밝혔다. 또한 벤틀리 디자인 총괄 이상엽 씨를 영입하였는데 현대차와 제네시스의 디자인을 담당할 예정이다.또 람보르기니 우라칸부가티 시론을 디자인한 알렉산더 셀리파노프를 영입하여 내년부터 제네시스 유럽 디자인팀에서 일한다고 한다. 폭스바겐 그룹 디자이너 헤드 헌터[7] 끝으로 BMW M 에서 고성능 개발 총괄을 역임한 알버트 비어만까지 영입함므로써 소위 말하는 "제네시스 군단" 이 갖춰졌다.

토요타의 렉서스나 닛산의 인피니티를 비롯한 일본 브랜드의 경우 처음부터 프리미엄 브랜드의 사업부를 독립시켰고,[8] 전용 매장을 갖춰 차별화한 반면에 현대자동차는 제네시스 브랜드를 중장기적으로 채널 분리를 추진할 계획이라고 한다. 실제로 2018년 1월, 제네시스 전시장인 "제네시스 강남" 이 서울에 오픈했다.

가격 또한 프리미엄 브랜드임을 제대로 나타내려는 패기인지, 미국에서 G80과 G90의 가격이 이전 모델에 비해 올라갔다. 전작 제네시스 DH와 에쿠스가 미국에서 3만 8천 달러, 5만 달러대에서 시작했던 것과 달리 G80은 4만 1천달러에서 시작하며[9], G90은 6만 8천달러부터 시작한다.[10] 이전 에쿠스가 크기와 품질에 비해 상대적으로 저렴한 가격으로[11] 미국에서 나름 인기를 끌었는데 G90은 과연 그 인기를 이어갈 수 있을지는 아직 미지수로 보였으며, 실제로 G90이 미국에 출시된 첫 달인 2016년 9월 판매량은 10대였고[12] 다음 달인 2016년 10월 판매량은 92대로, 생각보다 저조한 판매량을 보였지만 2016년 11월에는 301대를 팔며 평균치를 판매하였다. 2016년 마지막 달인 12월에는 387대를 판매하였다.[13] 또 같은 달인 11월 G80은 1,005대를 팔고[14] G80의 경쟁모델인 캐딜락 CTS가 1,042대 BMW 5시리즈가 1,126대를 판 것을 생각하면 나름 선전한 판매량이라 볼 수 있으며, 2017년 들어서는 G90의 판매량이 대형 세단 중 2월과 3월에 각각 3위, 4위를 차지하고, 2017년 1분기 미국 고급 대형세단 판매량 중에서도 3위를 차지하는 등 런칭한 지 얼마 되지 않은 고급차 브랜드 치고는 선전한 편이었으며, 2017년 한해 판매량도 크게 늘어나며, 미국 시장에서는 비교적 선방하는 중이다. #

장차 디젤차량과 플러그인 하이브리드 자동차(PHEV)도 추가될 예정이다.

2018년 1월, 서울 강남구 대치동에 첫번째 제네시스 전용 전시장인 '제네시스 강남'이 오픈했다. 제네시스의 매니저와 세부적인 구매 상담이 가능하고 예약제로 운영하며 제네시스 차량을 즐길 수 있는 5가지 시승코스와 포르쉐와 같이 실제 제네시스의 차량에 들어가는 옵션소재들을 나누어서 만져 볼 수 있다. 사진 촬영이 가능하며 오전 9시부터 저녁 9시까지 운영된다.

2018년 1월 12일, 현대 경영진은 호주의 자동차 언론 매체와의 인터뷰에서 제네시스 브랜드의 슈퍼카급 고성능차 개발에 착수할 것이란 점을 밝혔다. N 네이밍을 따를지의 여부는 아직 결정되지 않았고, 2인승의 쿠페 형식이 될 것이라 밝혔다. 파워 트레인은 3.3 트윈 터보 엔진에 전기모터를 결합해 500~600마력대를 구현할 계획이라 한다.

2018년 1월 31일 기준으로 제네시스 최초 E세그먼트 SUV인 제네시스 GV80 테스트 차량이 발견되었다. 2019년 하반기에 출시될 것으로 보인다. 참조

2018년 3월 29일 제네시스의 새로운 컨셉트카인 에센시아 콘셉트(Essentia Concept)가 공개되었다. 한국에서 전혀 보지 못했던 슈퍼카스러운 모습이 2020년 출시 예정된 슈퍼카를 한층 기대하게 만든다.# 심지어 가솔린이 아닌 전기 슈퍼카라고 한다.

4. 생산 차량[편집]

파일:external/m.greenpostkorea.co.kr/art_1463891831.jpg

제네시스의 라인업 구축 계획도. 세단 3대, SUV 2대, 그리고 쿠페 한 대를 볼 수 있다. 2020년까지 총 6종의 라인업으로 꾸려진다.

2015년 12월 9일에 제네시스 브랜드로선 첫 번째 모델이자 기함인 EQ900(수출명 G90)을 출시했고 2016년 초반 기존 2세대 제네시스의 페이스리프트 모델을 G80으로 출시했으며 이후 2017년까지 중형 세단 G70을 출시했다. 2020년까지[15]는 소형 SUV(미정)과 중형 SUV(미정) 그리고 럭셔리 쿠페 모델(미정) 등 런칭 후 향후 5년간 4종의 신규 모델을 출시할 예정이다. 현재까지는 제네시스의 이름을 가진 제네시스 쿠페는 현대 브랜드로 생산을 계속하다 2016년 단종되었다. 후속 모델은 위에서 언급된 럭셔리 쿠페 모델이 될 예정으로 알려졌다. [16] G80의 경우 바리에이션으로 G80 스포츠도 판매.

2020년 이후에는 쿠페 차종의 시장성을 고려한 다양화, 대형 SUV 차량, G90 모델의 퇴장과 완전히 새로운 플랫폼의 기함급 세단, 시장 상황을 고려한 컴포트형 중형 세단[17] 및 준중형 세단[18]의 출시를 예정에 두고 있다.

또한, 2020년대에는 차세대 동력원에 의한 차량 시장에서의 경쟁이 치열할 것으로 예상되기에, 제네시스 브랜드의 순수 전기차나 수소차의 출시도 예정되어 있다. 테슬라 모델 S의 사례에서 볼 수 있듯, 전기차는 대형차종일수록 소비자들의 호응도가 높기 때문에 제네시스 역시 이 부분에 대한 준비를 하는 것으로 여겨진다.

ㆍ G70중형 세단(D세그먼트)

벤츠 C클래스, BMW 3시리즈, 아우디 A4, 렉서스 IS 등과 경쟁하는 제네시스의 D세그먼트 라인업.


ㆍ G80[19]준대형 세단(E세그먼트)

준대형 세단으로 경쟁차종은 벤츠 E클래스, BMW 5시리즈, 아우디 A6, 렉서스 GS 정도. 사이즈로만 봐서는 대형세단이라고 해도 될정도로 경쟁 차종들에 비해 차체가 큰편이다.


ㆍ EQ900 (수출명 G90)대형 세단(F세그먼트)

제네시스의 플래그쉽 세단으로 에쿠스 뒤를 이어 대한민국을 대표하는 기함급 세단으로 자리잡았다. 실제로 EQ900 신차발표회때 1000여명의 정재계 인사들이 자리했다. 경쟁모델은 벤츠 S클래스, BMW 7시리즈, 아우디 A8, 렉서스 LS 등을 꼽는다.

5. 브랜드 포지셔닝 논란[편집]

브랜드로 거듭나기 전에 나온, 현대 제네시스가 차지한 포지셔닝이 문제였다. 현대에는 터줏대감 격의 그랜저가 준대형 포지션에 있었고, 최상위 기함급 대형 모델에는 에쿠스가 있었다. 제네시스는 그 둘 사이의 낀 차량인데 준대형이라고 하기에는 분명히 조금 크고, 대형차로 분류하기엔 약간 작은 애매한 크기였다. 현대는 대형차로 분류하지만, 유럽식 세그먼트 기준으로는 준대형인 E세그먼트로 분류되었다.

현대는 이런 애매한 포지셔닝 문제를 풀려고, 현대 에쿠스를 완벽하게 없앴다. 그리고는 대형급을 제네시스 브랜드가 승계하도록 했다. 실제로 최상위 모델인 EQ900은 모델명에서 볼 수 있듯이 에쿠스(EQUUS)의 약칭을 사용했으며 본래는 현대의 이름으로 에쿠스 신형 버전으로 출시될 예정이었으나, 최종적으로 제네시스 EQ900라는 이름으로 출시되었다. 참고로 EQ900의 페이스리프트 모델은 본격적인 네이밍 전략을 완성시킬 모양인지 수출명과 동일한 G90 으로 출시한다고 한다. 제네시스 EQ900 = 현대 에쿠스 라는 인식이 이미지 굳히기에 성공하였다는 판단으로 보인다. 

참고로, 제네시스 전체 차량에 쓰인 크레스트 그릴이 현재 현대자동차가 i30부터 적용하기 시작한 캐스캐이딩 그릴과 디자인이 너무나 비슷하다. 그랜저 IG를 보면 거의 판박이다. 이 때문에 그랜저 IG 위장차량은 한때나마 제네시스 G70으로 오해받았을 정도.크기 차이가 많이 나는데 G70으로 착각 할줄은[20] G70 이후부터는 컨셉트카 GV80에서 보였던 5각형 그릴과 쿼드 램프가 적용될것으로 보인다. 양산차량으로는 EQ900의 페이스리프트가 첫 모델.

2015년 독립 브랜드를 론칭했으나, 대한민국과 북미시장을 제외한 유럽시장에서는 아직 제대로 자리를 잡지 못한 상태이다. 미국 시장 역시 진출 초기에는 부진했으나, 현대차 측의 꾸준한 노력으로 주요 럭셔리카 브랜드로서의 인지도를 높이는 데 성공했다. 하지만 메르세데스-벤츠BMW아우디 등 많은 프리미엄 브랜드의 본고장인 유럽 시장에서 제네시스라는 브랜드는 거의 공기 수준이다. 

미국시장의 제네시스에 비해 인지도가 많이 부족한 유럽시장이기도 하거니와, 제네시스의 고급화 전략과 함께 가격상승이 미국에서는 먹혔지만 유럽에서까지 성공적인 효과를 거두는것 자체가 미지수이기 때문에 오로지 브랜드 이미지나 가격으로만 럭셔리 브랜드임을 강조하지말고, 데이터를 쌓아 제네시스만의 상품성과 좋은 품질로 밀고 나가서 유럽의 소비자들이 직접 럭셔리 브랜드라는 것을 체감하게 하는것이 중요해보인다. 대표적으로 이 방법은 1980년대 메르세데스-벤츠와 BMW캐딜락이 미국 고급차시장을 독점하고 있던 시절, 렉서스가 그 반열에 진입하기위해 이용한 전략이다. 그리고 제대로 먹혔다. 

6. 둘러보기[편집]

파일:Genesis Logo.png 
제네시스 국내 시판 차량

승용차 / SUV

현대자동차 국내 시판 차량

[출시예정] 1.1 1.3 1.4 1.5 1.7 1.9 출시 예정인 모델.[a] 2020 제네시스 라인업 구축 계획도에서 Near Luxury Sport Coupe 가 이에 해당하는 것으로 보인다. G70기반의 쿠페 버전.[b] 2020 제네시스 라인업 구축 계획도에서 Near Luxury SUV 가 이에 해당하는 것으로 보인다.[c] 2020 제네시스 라인업 구축 계획도에서 Mid Luxury SUV 가 이에 해당하는 것으로 보인다.

[1] 런칭 당시에는 http://www.genesismotors.com을 사용했다.[2] 엄밀히 따지면 아우디는 폭스바겐과 별개의 회사였지만 나중에 폭스바겐에 의해 인수된 케이스[3] GM과 캐딜락, 폭스바겐과 아우디는 자체 양성 브랜드가 아닌, 기존에 있던 고급차 제조사를 인수한 사례라는 점에서 제네시스, 아큐라, 렉서스 등과는 차이가 있다. 하지만 혼다의 아큐라, 토요타의 렉서스는 현대와 제네시스의 관계와 정말 유사하다.[4] 2010년 현대제철의 일관제철소 완공 및 2013년 현대하이스코가 완공했던 2냉연공장 인수[5] 이는 아우디나 인피니티볼보 등도 사용하는 방식이다. 아우디의 세단은 알파벳 A 뒤에 차급을 나타내는 숫자가 붙으며, 인피니티 역시 Q 뒤에 차급을 나타내는 숫자가 붙고, 볼보의 세단 역시 S 뒤에 숫자가 붙는다.[6] GC70, GC90은 쿠페 모델, GV70, GV80, GV90은 SUV모델로 추정.[7] 사실 피터 슈라이어 사장과 루크 동커볼케 전무, 이상엽 상무, 여기에 제네시스 유럽 디자인팀의 담당 디렉터로 알렉산더 셀리파노프 모두 폭스바겐 그룹에서 일했던 사람들이다.[8] 하지만 이들 브랜드도 도요타와 닛산에게서 완전히 독립한것은 아니다. 상품 기획부터 간섭받고 있고, 설계를 할때도 도요타와 닛산 엔지니어들이 설계를 한다. 그리고 플랫폼과 엔진 공유는 기본으로 하고 있고, 인피니티는 수석 디자이너가 닛산 수석 디자이너를 겸하고 있다.[9] 4456만원~[10] 7391만원~[11] E클래스와 비슷했다. 일반적인 에쿠스와 E400이 비견되었을 정도. 물론 E400이 E클래스 중 높은 등급이기는 하지만, 한국에서 에쿠스 판매가격이 S클래스 하위트림과 비슷한 가격을 받던 것을 생각하면 미국에서 확실히 저렴하기는 했다.[12] 9월 말부터 판매를 시작하였다.[13] 재규어 XJ가 276대, 마세라티 콰트로포르테가 249대, 렉서스 LS가 440대, 아우디 A8이 352대를 판매하였다.[14] 페이스리프트 전 현대 제네시스는 같은 달 560대가 따로 팔렸다.[15] 중형 SUV 2018년, 쿠페 2019년, 소형 SUV 2020년 출시 예정.[16] 모델명은 미정이나, 상표권 등록이 이루어진 GT70 또는 GC70이 될 것으로 보인다는 관측이 지배적이다.[17] G70이 중형 세단이긴 하나 일단 스포츠성에 주안점을 두고 있어, 시장 반응을 살핀 뒤 중형이지만 컴포트한 고급 세단의 출시를 고려한다고 한다.[18] 제네시스 브랜드에 준중형이 뭐냐고 의문을 표할 수도 있지만, 제네시스의 브랜드 가치와 고급성을 가지는 준중형 세단은 시장의 상황에 따라 어느 정도 경쟁력이 있을 수 있다. 실제로 상당수의 프리미엄 브랜드가 C세그먼트에 해당하는 준중형 차량을 출시해 놓은 상태이다. 이 차급의 브랜드가 출시되면 차명은 G60이 유력(이미 상표 출원이 되어 있음)하며, BMW 1시리즈나 벤츠 A클라스에 준하는 차량으로 나올 가능성이 높다. 2017년 8월 현재 루머에 의하면, G60은 R-EPS조향 장치 및 전륜구동 방식의 고급 준중형 차량이라고 한다.[19] 기존 제네시스(DH)의 페이스리프트.[20] 제네시스 G70과 그랜저 IG는 크기 차이가 많이 나지만, 당시만 해도 제네시스 G70에 대한 정보가 거의 전무했고 앞, 뒷면 위주의 사진들이라 혼동될 만 했다.


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  • 상위 문서: BMW

파일:나무위키프로젝트.png
이 문서는 나무위키 자동차 프로젝트에서 다루는 문서입니다. 
해당 프로젝트 문서를 방문하여 도움이 필요한 문서에 기여하여 주세요!

파일:xt1572I.jpg
1세대~6세대 5시리즈 모음 

파일:2017BMW5.jpg
BMW 5 series 7세대

1. 개요2. 역사
2.1. 1세대 (E12, 1972~1981)2.2. 2세대 (E28, 1981~1988)2.3. 3세대 (E34, 1988~1996)2.4. 4세대 (E39, 1995~2003)
2.4.1. 구동계2.4.2. 차체 및 서스펜션, 옵션2.4.3. 고질병, 구매가이드2.4.4. 그외
2.5. 5세대 (E60/E61, 2003~2009)
2.5.1. 구동계2.5.2. 차체 및 서스펜션, 옵션2.5.3. 고질병, 구매가이드
2.6. 6세대 (F10/F11, 2010~2017)
2.6.1. 고질병, 구매가이드
2.6.1.1. 520d 연쇄 화재 사건과 리콜
2.6.2. GT모델
2.7. 7세대 (G30/G31, 2017~현재)
2.7.1. 국내에서의 판매
3. 미디어에서4. 경쟁 차종5. 둘러보기

1. 개요[편집]

3시리즈와 더불어 BMW 그 자체인 차
E클래스와 더불어 고급 준대형 세단의 대표 모델 중 하나

독일의 고급 자동차 브랜드인 BMW가 1972년부터 생산/판매 중인 후륜구동/4륜구동 방식의 준대형 세단.

BMW는 프로모션 할인이 많다보니 5시리즈 역시 높은 프로모션 할인률을 필두로 국내에서 가장 잘 팔리는 수입차이다. 세계적으로도 3시리즈와 함께 인기를 양분하고 있으며, 벤츠 E클래스의 대표적인 라이벌로 꼽히기도 한다. 그리고 자동차 매니아들이 가장 선호하는 고성능 세단중 하나인 M5 역시 5시리즈를 기반으로 제작된다. 프리미엄 준대형 세단 시장은 중형은 3시리즈, 대형은 S클래스 등과 다르게 어느 하나가 특별히 우세할 것이 없는 판매량도 가장 많은 차급이며, 그에 따른 이익도 무시할 수 없는 시장이기 때문에 5시리즈와 E클래스는 진정한 라이벌로 불린다.

한국에서의 5시리즈가 가지는 인기를 바탕으로 BMW 뮌헨 본사에서도 한국 시장을 각별히 신경쓴다고 한다. 크고 작은 행사도 하고 2014년 개장한 BMW 드라이빙 센터도 그러한 인기 속에서 개장되었다.

2. 역사[편집]

2.1. 1세대 (E12, 1972~1981)[편집]

파일:external/horsepowers.ru/BMW-5-Series-Sedan-E12-1972-1976-Photo-11.jpg

1972년 프랑크푸르트 모터쇼에서 데뷔했다. 배기량으로 모델명을 쓰던 노이에 클라세의 후속으로 나오면서 처음으로 숫자 네이밍이 시작된 모델이다. 
마르첼로 간디니[1]가 디자인한 2200ti컨셉트를 기본으로 폴 브라크가 디자인하였다.

특이하게 주유구가 트렁크쪽에 있었다. 다만 E28로 넘어오면서 지금의 위치로 바뀌었지만.
엔진은 4기통 M10과 6기통 M30 엔진이 사용되었고 1976년에 페이스리프트와 함께 M20 엔진이 추가되었다. 변속기는 기본 4단 수동에 옵션으로 5단 수동과 ZF 3단자동을 선택할 수 있었다.

1979년에 5시리즈 중 처음으로 M배지를 단 M535가 출시되었다. 리어 스포일러와 알루미늄 휠, 레카로 시트, 빌슈타인 쇼크 업소버 등 최신의 장비를 채용하였다.

그리고 이 차량은 워낙 오래 된데다가, 공식 수입된 차종이 아니라서 그런지 국내에서는 단 1대도 돌아다니지 않는다.

2.2. 2세대 (E28, 1981~1988)[편집]

파일:external/images.forum-auto.com/BM%20(13).jpg

파일:BMW-e28-US.jpg

유럽버전 : 헤드라이트 로우빔이 크다 [Oo=[][]=oO]

북미버전(5마일 범퍼 적용) : 헤드라이트 사이즈가 동일하다 [oo=[][]=oo]


1981년에 출시되었다. E12를 풀 모델 체인지했음에도 디자인은 1세대와 매우 유사했다.
엔진라인업은 M10 1.8L 4기통을 장착한 518(i)[2], M20 2.0~2.7 6기통 엔진을 장착한 520i, 525i, 528e, M30 2.5~3.4L 6기통 엔진을 장착한 528i, 533i, 535i가 있었다. 535i는 M버전이 있었고(M535i) M테크닉 서스펜션 및 바디킷을 장착하였다. 
1985년에 처음으로 M88엔진[3]을 올린 고성능 모델인 BMW M5가 나왔고 1983년에는 첫 디젤엔진 모델인 524td가 나오기도 했다. 80년대 오일쇼크를 맞아 연비를 높이기 위해 엔진회전수 제한(레드존)을 낮게 설정한 이코노미 모델인 528e가 북미와 일본시장에서 판매되었다.

국내에도 수십대 정도 등록되어 다니고 있다.
1988년까지 무려 72만대가 생산되었다.

2.3. 3세대 (E34, 1988~1996)[편집]

파일:external/www.classicbimmers.nl/9595452_orig.jpg

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전기형

후기형(1994~1996, 페이스리프트)

1988년에 출시된 E34는 BMW 공학 기술의 결정체라는 평가를 받았으며, 처음으로 투어링(스테이션 왜건) 모델과 V8 모델이 추가됐다. 여담으로 1994년부터 BMW 산하에 편입된 로버 그룹의 고급차인 로버 75가 E34의 플랫폼을 전륜구동형으로 개조해서 개발했다.

5시리즈 전세대에 걸쳐 유일하게 후드(본넷)이 앞쪽 방향으로 열리는 모델이다. 주행중 후드 래치가 풀렸을때 주행풍에 의해 후드가 확 제껴지는 사고를 막기 위해서라는데, 사실 기존 방식도 래치를 이중구조로 하면 이런 사고가 발생하기 어렵기 때문에 의미없는 설계이고 오히려 정비성이 나쁘다. 그러나 이것 때문에 E34에 매력을 느끼는 매니아들도 있다.[4]
E32 7시리즈에 이어 5시리즈도 이 모델부터 에어백이 탑재되기 시작했으며, 1994년부터는 조수석에도 에어백이 적용되었다. 놀랍게도 1995년 최후기형에는 시트 아래에 승객감지센서가 들어가서 탑승자 유무에 따라 에어백 전개조건이 달라졌다. 
1992년까지 M20, M30과 같은 SOHC 엔진이 탑재되고, 이후에 M50 DOHC 엔진이 탑재된다. M50은 1993년부터 VANOS[5] 를 흡기캠에 적용하였다. 
서스펜션은 앞 맥퍼슨, 뒤 세미트레일링암 방식이다. 뒤차축의 경우 도그본 링크를 추가하여 코너링때 뒷바퀴의 토 변화를 제어하여 휠베이스가 꽤 긴 차량임에도 날카로운 코너링이 가능하게 한다. 무게배분을 맞추기 위해 배터리를 우측 뒷좌석 밑에 설치할 정도로 코너링 성능에 공을 들였다. 주행 보조 전자장치가 대거 적용되어 전모델 4륜 ABS는 기본이었고, 고사양 옵션으로 서보트로닉(속도 감응형 파워스티어링)과 ASC+T(트랙션 컨트롤)가 적용 가능하였다. 
처음으로 4륜구동 버전인 525iX가 출시되었다. 센터 디퍼렌셜에서 평소 36:64 비율로 구동비를 전달하다가 슬립이 발생하면 구동비율을 변환할 수 있었다. 판매댓수는 1만대가 채 안된다.
1994년 초반까지는 그릴이 좁은 디자인이었다가 와이드 그릴로 변경되는 페이스리프트가 이뤄진다. 1995년 최후기형은 이모빌라이져(EWS)가 처음으로 적용된다. 
주목할 모델은 1995년 한해동안만 300대 한정판매된 540i M스포츠 모델과 캐나다에 32대 한정 판매된 M540i 모델로, V8 4.0 M60B40 엔진이 탑재된 540i에 게트락 6단수동 변속기와 삭스 EDC 댐퍼가 적용되었고 M5와 동일한 풀 M스포츠 바디킷과 스포츠 버킷시트를 장착했다. 특히 캐나다버전은 추가로 전륜 브레이크를 M5와 동일한 345mm 플로팅 디스크를 적용했다. 국내에 흰색 북미 버전 540i M스포츠가 한대 있다.

3세대부터 코오롱상사를 통해 대한민국에 공식 수입되기 시작했으며, BMW 대한민국 법인이 설립되어 직판 체제를 갖춘 현재도 코오롱은 BMW의 공식 딜러 중 하나다. 한국에는 520i, 525i와 같은 직렬6기통 엔진 탑재모델만이 딜러를 통해 정식수입되었다. 530(V8), 535(L6), 540(V8) 차량들도 소수 국내에 있는데, 모두 직수입 차량이다.
역시 국내 매니아들에게 인기가 많으며 중고가격이 전기형 E60보다 비싼 유일한 국가라고도 한다.

가솔린 모델

모델

엔진

생산 기간

비고

518i

직렬 4기통 1.8L SOHC M40(1988~1994)
직렬 4기통 1.8L SOHC M43(1994~1996)

1988~1996

유럽전용

518g

직렬 4기통 1.8L SOHC M43 천연가스버전(1995)

1995

1995년 독일에서만 300대 판매

520i

직렬 6기통 2.0L SOHC M20 (1988~1990)
직렬 6기통 2.0L M50 (1989~1992)
직렬 6기통 2.0L M50TU (1992~1995)

1988~1996

M50TU는 싱글바노스 채용

525i

직렬 6기통 2.5L SOHC M20 (1988~1990)
직렬 6기통 2.5L M50 (1989~1992)
직렬 6기통 2.5L M50TU (1992~1995)

1988~1996

M50TU는 싱글바노스 채용, 북미버전은 GM 4L30E 4단 자동변속기

530i

V8 3.0L M60

1992~1996

525와 동일한 ZF 5HP18 5단 자동변속기 사용, 알루미늄 블록에 니카씰 라이너

535i

직렬 6기통 3.5L SOHC M30

1988~1992

ZF 4HP22

540i

V8 4.0L M60

1992~1996

알루미늄 블록에 니카씰 라이너, 옵션으로 6단수동+EDC댐퍼 적용된 M스포츠 패키지

M5

직렬 6기통 3.6L S38(1988~1992) 311마력
직렬 6기통 3.8L S38(1992~1996) 335마력

1988~1996

M의 손길을 거친 5시리즈의 고성능 버전, DOHC 독립 6 스로틀, 후기형은 배기량 확대 및 DLI점화, 옵션으로 EDC 댐퍼

디젤 모델
대한민국 시장에는 정식수입되지 않았다.

524td

직렬 6기통 2.5L SOHC M21

1988~1991

스월챔버 간접분사, 플런저펌프(부란자)

525td

직렬 6기통 2.5L SOHC M51

1993~1996

스월챔버 간접분사, 플런저펌프(부란자)

525tds

직렬 6기통 2.5L SOHC M51

1991~1996

스월챔버 간접분사, 플런저펌프(부란자), 인터쿨러

2.4. 4세대 (E39, 1995~2003)[편집]

파일:BMW-5-Series--E39--1125_31.jpg

파일:external/s1.cdn.autoevolution.com/BMW5Series-1230_10.jpg

전기형(1995년 ~ 2001년)

후기형 (2001년 페이스리프트 이후)




국내 CF, 영상의 차량은 전기형이다.

4세대 모델인 E39는 1995년 프랑크푸르트 모터쇼에서 1996년식으로 공개되었다. 역대 5시리즈 중 가장 성공적인 모델이라고 평가되며, 수많은 BMW 마니아, 평론가들이 가장 아름다운 BMW라고 극찬했다. 디자이너는 나가시마 조지[6]이며, E36과 E90Z3도 디자인했다.

수많은 변화 중에서도 가장 놀라웠던 것은 페이스리프트 부터 채용된 "엔젤 아이" 라고 불리는 주간 주행등의 채용이었다. 이 주간주행등은 2001년에 나온 페이스리프트 때부터 장착되었고, BMW의 아이덴티티를 강조하면서도 야간 시인성도 향상되었다. 그러나 주간 상시점등은 이때까지는 아니었고, 이후 주간주행등으로 브랜드의 아이덴티티를 나타내는 것이 유행이 되었다. 

2.4.1. 구동계[편집]

엔진은 가솔린이 2.0~3.0L의 직렬 6기통과 3.5~4.4L의 V형 8기통이 존재했고, 디젤은 2.0L 직렬 4기통, 2.5 / 3.0L 직렬 6기통이 존재했다. M5에는 V8 4.9L S62 독립8스로틀 엔진이 탑재되었다. 1998년부터 들어간 M52TU와 2000년부터 들어간 M54 엔진은 더블바노스[7] 및 가변흡기(DISA밸브)를 채용하여 연비와 출력을 크게 향상시켰다. 6기통 엔진은 알루미늄 합금 블록을 채용하여 전륜 차축 중량이 줄어드는데 도움을 줬다. 
변속기는 5단 수동과 4단 또는 5단 자동변속기가 장착되었고, 540i와 M5에는 게트락제 6단 수동변속기를 장착할 수 있었다.[8] 2000년까지 생산된 전기형에는 ZF의 5HP19(6기통)/5HP30(8기통,1996년에만 사용)이, 일본버전은 자트코JR502E 5단 자동변속기가 탑재되었고 북미버전은 6기통 모델에 한해 GM의 4단 4L30E가 장착되었다. 2000~2003년의 후기형은 GM 5L40E(북미 6기통) 혹은 ZF 5HP19(6기통)/5HP24(8기통)가 장착되었다.

상세 라인업은 다음과 같다.

가솔린 모델

모델

엔진

생산 기간

비고

520i

직렬 6기통 2.0L M52 (1995~1998)
직렬 6기통 2.0L M52TU (1998~2000)
직렬 6기통 2.2L M54 (2000~2003)

1995~2003

523i

직렬 6기통 2.5L M52(1995~1998)
직렬 6기통 2.5L M52TU (1998~2000)

1995~2000

TU는 더블바노스

525i

직렬 6기통 2.5L M54

2001~2003

523i를 대체

528i

직렬 6기통 2.8L M52 (1995~1998)
직렬 6기통 2.8L M52TU (1998~2000)

1995~2000

TU는 더블바노스

530i

직렬 6기통 3.0L M54

2001~2003

528i를 대체

535i

V8 3.5L M62
V8 3.5L M62TU

1996~2003

M62TU는 싱글바노스 및 전자식 스로틀 적용

540i

V8 4.4L M62
V8 4.4L M62TU

1995~2003

M62TU는 싱글바노스 및 전자식 스로틀 적용

M5

V8 4.9L S62, 400마력

1998~2003

M의 손길을 거친 5시리즈의 고성능 버전,
더블바노스, 독립 8스로틀

디젤 모델
대한민국 시장에는 정식수입되지 않았다[9]

520d

직렬 4기통 2.0L M47

2000~2003

커먼레일

525d

직렬 6기통 2.5L M57

2000~2003

커먼레일

525td

직렬 6기통 2.5L SOHC M51

1996~2000

스월챔버 간접분사, 플런저펌프(부란자)

525tds

직렬 6기통 2.5L SOHC M51TU

1996~2000

스월챔버 간접분사, 전자제어 플런저펌프(부란자), 인터쿨러

530d

직렬 6기통 3.0L M57

1998~2000

커먼레일

2.4.2. 차체 및 서스펜션, 옵션[편집]

기술적인 부분에서도 많은 진보가 있었는데, 그 중 가장 획기적인건 서스펜션 구성품에 알루미늄을 채택해 스프링 아래 하중 경량화가 되어 스티어링 성능 향상, 노면 추종성 향상, 제동능력 향상 등 많은 장점이 있었다. 심지어 단동식인 브레이크 캘리퍼 마저도 알루미늄이다. 다만 현시점에서 중고차량을 구매할 경우 서스펜션 부싱이나 쇽앱소버가 노후화 되었을텐데 알루미늄 합금인 만큼부품의 가격이 비싼것이 함정. 그렇지만 중고차 가격이 바닥을 찍고있어 순수하게 운동성능을 보고 어느정도 수리비 감안하고 구입한다면 좋은 선택이 될 수 있다. 사실 500만원 언더에서 이런 스펙의 차량을 찾기 힘들다. 

스티어링은 6기통은 랙앤피니언 스티어링 시스템을 채택하여 유격없고 면도날같이 날카로운 핸들링을 구현했다. 8기통은 V8엔진 배치탓에 이전모델처럼 볼-리서큘레이팅 웜기어박스 + 링크조향 방식이다. 기본적으로 속도감응식 파워스티어인 서보트로닉이 적용되어있다. 

전기형 차량은 ASC라는 트랙션컨트롤이 적용되어있다. 과도한 출력으로 뒷바퀴가 미끄러지면 시스템이 세컨더리 스로틀을 닫아서 출력을 억제한다. 이 세컨더리 스로틀이 평소에 흡입 저항이 되어 출력을 많이 못낸다. 
반면 2000년도 이후 후기형은 DSC라는 것이 적용되어 있는데, 전자식 스로틀로 제어하는 덕분에 흡입저항을 유발하는 세컨더리 스로틀이 없어졌다. 단순히 ASC의 기능을 넘어서 조향각과 횡가속도를 감지하여 코너링 중에도 적극적인 브레이크/트랙션 어시스트를 해준다.

2000년 이후 후기형은 에어백이 8개가 들어간다. 장착 위치는 전면 운/조수석, 측면 도어마다 각 1개씩 4개, 그리고 커튼에어백 양쪽이다. 조수석의 경우 승객감지센서가 있어 탑승자 신체조건에 따라 에어백 폭발압력이 달라진다.

1998년까지는 썬루프가 철판으로 되어있으나, 그 이후에는 글래스 썬루프가 적용되었다. 
후기형 530i 이상급 차량은 16:9 모니터와 TV 모듈이 달려있다. 그러나 현시점에서 우리나라는 아날로그 TV 방송이 중단되었기 때문에 무용지물이 되었다. 그래서 보통은 비디오모듈 신호 입력단에 선을 브릿지 납땜하여 셋탑 네비게이션을 달거나 후방카메라 입력을 추가하는 등의 개조를 한다. 2003년 단종 직전에는 스페셜에디션(SE)이 각 트림마다 추가되었다. 530i SE의 경우 DSP오디오, EDC 서스펜션 댐퍼, 이중유리가 추가되었다. 
북미 유럽 직수입 차량중에는 뒷좌석이 6:4 분할폴딩시트가 달려있는 차도 있다.

2.4.3. 고질병, 구매가이드[편집]


시대를 앞서나간 차량인만큼 첨단 기술과 소재가 많이 들어갔고, 그만큼 여러 가지 고장이 많이 발생한다. 분명 중고 가격이 저렴한 건 이점이지만, 뽑기를 잘못 하면 순식간에 지갑과 멘탈이 털린다. 그렇다 보니 정비사들에게 수리비를 미리 정해놓고 이 한도 내에서 고쳐달라는 진상 오너들이 많아서 정비사들이 싫어하는 차종 중 하나이기도 하다.[10]

  • 플라스틱 부품 열화 : 엔진에 플라스틱 부품이 매우 많고, 이 때문에 부품들이 열을 먹고 경화되어 비스켓처럼 바삭바삭 부스러진다. 써모스탯 하우징이나 냉각수관 등 냉각계 부품들이 먼저 균열이 가거나 부스러져 냉각수가 샌다. 또한 온도가 오르면 붙어서 도는 기계식 팬클러치가 고장난 채로 뜨거운 여름에 시내 주행을 계속하면 엔진 룸 내부 온도가 엄청나게 올라간다. 기본적으로 팬클러치를 잘 관리한 차는 플라스틱 부품의 열화나 DSC 모듈 고장이 덜 발생하겠지만, 팬클러치 내부의 실리콘 오일이 새어나가버린 채 팬이 제대로 안 돌아 열에 혹사당한 중고차가 많다. 어떤 사람들은 그래서 팬클러치를 떼내고 전동팬으로 개조하기도...

  • V8 엔진 체인가이드 : 플라스틱 체인가이드 열화로 파손되어 냉간 시동시 '그르르르륵' 소음과 함께 아이들링 때 '똑똑똑똑똑' 소리가 난다. 엔진 전면부를 분해하여 타이밍 작업이 불가피하다.

  • 라이트 조사각 조절 고장 : 라이트 조사각 조절장치가 전구의 열을 전달받고 경화되어 바삭바삭 부스러져 있는 경우가 허다하다. 이런 차들은 헤드라이트가 땅바닥을 비추고 있다. 조사각만 수리해줘도 심봉사가 눈 뜬 마냥 밤에 잘 보인다. 전기형은 라이트 커버가 분리되므로 조사각 조절장치 교체가 쉽지만, 엔젤아이가 적용된 후기형의 경우 커버가 접착되어 있어 이를 교체하는 게 무지 어렵다. 그라인더로 헤드라이트를 째서(!) 커버를 분리해야 하는데, 그냥 전문 업체에 맡기는 게 정신 건강에 좋다.

  • 엔진 진공밸런스 문제 : 진공이 새면 아이들링이 매우 불안정해진다. 주 원인은 오일 세퍼레이터 내부 다이어프램의 균열, 엔진 밸브커버 크랙, 흡기 부트 크랙, DISA(가변흡기플랩)의 열화로 인한 파손 등. 상기 서술한 열화로 인해 부품들이 파손되어 발생한다.

  • DSC 모듈 : 상기 서술한 DSC 모듈이 하필 배기 매니폴드 옆에 바짝 붙어있어서 연식이 오래된 차들은 모듈이 배기 열을 먹고 내부 단선이 발생해서 경고등 3종이 뜬다. 중고 모듈은 역시나 열을 먹어온 놈들이라 교체하고 얼마 안 가 또 고장날 확률이 높으니 비추. 안타깝지만 신품을 써야 하는데, 가격이 꽤 비쌀 뿐만 아니라 교체 후에는 진단기를 따로 물려서 코딩을 해줘야 한다. 물론 이를 교체 안 해도 경고등이 거슬릴 뿐 차는 잘 굴러가지만....비오는 날 엑셀이나 브레이크 잘못 밟으면 골로 간다

  • 계기판/MID 액정 픽셀 나감 : 이 시대에 나온 거의 모든 BMW들은 하나같이 액정이 나간다. 어떤 매물들은 주행거리가 확인이 안 될 정도다. 해외에서 저렴한 가격에 픽셀 수리용 리본 필름을 팔고는 있지만 자가로 교체하는 건 매우 어렵고, 작업 성공률도 낮으니 업체에 맡기는 게 낫다. 물론 외국 사이트를 잘 뒤져보면 계기판을 고치는 방법이 많이 나와있기는 하다. 계기판을 그냥 교체하면 주행거리계 km 단위 옆에 점이 하나 뜬다. 계기판의 주행거리와 ECU의 주행거리 정보 불일치를 의미하므로 이게 떠있는 차량은 계기판 교체 및 키로수 조작을 의심해봐야 한다. 여담이지만 액정 픽셀 문제의 경우 BMW 차량뿐만 아니라 같은 방식을 사용하는 모든 차량의 계기판이나 전자계산기 등 전자기기에서 발생한다. 전문가에게 맡기면 바로 해결되니 섣불리 스스로 해결하려고 하지 말자.

  • 전동접이식 사이드미러 고장 : 내부 웜 기어가 플라스틱제여서 이빨이 잘 나간다. 해외에서 금속제 개선품 기어를 팔고 있지만, 자가로 교체하기는 어렵다. 이 때문에 종종 모터가 고장나기도 한다.

  • 시트 뒤틀림 : 다소 황당한 고질병으로, 양쪽의 시트 조절 기어를 구동하는 금속제 플랙시블 와이어 두 개 중 한 개가 겉선이 늘어나는 바람에 속선이 빠져서 발생하는 문제이다. 등받이가 뒤틀리기도 하고, 방석이 한쪽만 오르락내리락 하기도 한다. 해결책은 시트를 탈거해서 뒤틀린 시트를 바로잡은 후 겉선을 잘라 줄이는 방법뿐이다.

  • 저속 운행 시 핸들 무거워짐 : GM(General Module)이 과부하가 걸려 칩이 타면서 서보트로닉이 작동하지 않아서일 경우가 많다. GM 모듈도 교체 후 코딩이 필요하다. 근본적으로는 과부하가 걸리지 않게 파워 스티어링 오일을 주기적으로 교환해야 한다.

  • 에어백 리콜 : 후기형 중 다카타제 에어백을 사용한 일부 차량은 에어백 전개용 화약(질산암모늄)의 팽창압력 과다로 금속 파편이 발생해 운전자 상해를 일으키는 문제가 있어 리콜 대상으로 무상 교체해준다. 언론에서 다카타 에어백 사태라고 보도하는 바로 그것이다.

  • 구매 추천 : 이왕이면 03년 끝물에 나온게 좋다. 단종을 앞두고 부품 재고를 털려고 옵션들을 마구 집어넣었기 때문이다. 03년식에서만 볼 수 있는 특이한 트림이 SE인데, 액티브 시트와 이중 차음 유리가 들어있으며 실내 가죽이 좀 더 질감이 부드럽고 좋다. 525iSE부터는 BBS제 2피스 17인치 휠도 적용된다. 530iSE는 S-EDC라는 전자식 댐핑 조절 서스펜션과 DSP 오디오가 들어간다. 정비이력을 잘 따져보고 사야한다. 보통 20만km까지 막 타다가 폐차될 차는 폐차되고, 오너가 애정이 있어서 한번 큰 돈 들여 싹 고치고 살아남으면 그 이후로 10만 km 단위로 상기 고질병들의 정비를 요구하는 차량이다.

2.4.4. 그외[편집]

차체 하부가 경합금으로 만들어진 최초의 대량생산 모델이며 무려 147만 대가 판매될만큼 큰 인기를 끌었다.

BMW X5 1세대는 E39를 베이스로 만들었다. [11]

M5도 E39가 출시되었을 적에 대한민국에 처음 들어왔다. 

2000년대부터 한국에서도 E39와 E38 모델을 대상으로 individual 주문(인디오더)을 넣을 수 있었다. 이를 선택할 경우 실내 가죽 종류와 내/외 색상 및 이중유리, DSP오디오, 액티브 시트, S-EDC 서스펜션 적용 등 다양한 옵션을 선택할 수 있었다. 최후기형 인디오더는 센터콘솔과 대쉬보드가 모두 가죽으로 씌워진다. 카폰도 선택 가능했으며 후기형은 모토로라 스타텍이 센터콘솔에 장착되었다. 이쯤되면 7시리즈 안부럽다.

왜건 모델은 정식 수입되지 않았지만[12] 소수의 직수입 및 이삿짐 차량이 존재한다.

2.5. 5세대 (E60/E61, 2003~2009)[편집]

파일:DaoVIGA.jpg

파일:external/s2.paultan.org/e60_facelift_frontal_20090808_1578101336-e1361434208456-630x375.jpg

전기형

후기형

2003년에 출시된 E60은 차체 형식별로 코드네임이 분리되었다. E60은 세단, E61은 투어링 모델이다.[13]

디자인 초안은 다비데 아르칸젤리가 했다. 크리스 뱅글 수석 디자이너의 지휘 아래에서 E60으로 결실을 맺었다. [14][15] 독특한 디자인으로 이전 모델들에 비해 많은 부분이 바뀌었다. 하지만 7시리즈와는 다르게 상당히 호평받았다.

2005년에서 2008년까지 4년 연속 해당 부분 베스트셀링카로 선정되었고, 무려 130만 대가 넘게 판매되며 큰 인기를 끌었다.

2.5.1. 구동계[편집]


상세 라인업은 다음과 같다.

가솔린 모델

모델

엔진

생산 기간

비고

520i

직렬 6기통 2.2L M54 (2003~2005)
직렬 4기통 2.0L N43 (2007~2010)

2003~2005
2007~2010

523i

직렬 6기통 2.5L N52 (2005~2007)
직렬 6기통 2.5L N53 (2007~2010)

2005~2010

525i를 대체

525i

직렬 6기통 2.5L M54

2003~2005

528i

직렬 6기통 3.0L N53

2007~2010

530i를 대체

530i

직렬 6기통 3.0L M54 (2003~2005)
직렬 6기통 3.0L N52 (2005~2007)

2003~2007

535i

직렬 6기통 3.0L N54 직분사 트윈터보

2007~2010

초기형은 고압 인젝터 결함으로 리콜, 국내에는 북미 직수입차 일부 존재

540i

V8 4.0L N62

2005~2010

국내 미출시

545i

V8 4.4L N62

2003~2005

550i

V8 4.8L N62TU

2005~2010

M5

V10 5.0L S85, 507마력

2005~2010

M의 손길을 거친 5시리즈의 고성능 버전
전자식 독립 10 스로틀, 4개의 VANOS, 압축비 12:1,
2005~2006년 UKi 올해의 엔진 선정

디젤 모델

520d

직렬 4기통 2.0L M47 (2005~2007)
직렬 4기통 2.0L N47 (2007~2010)

2005~2010

처음으로 국내 정식출시된 디젤 5시리즈, 국내에는 2009년부터 판매됨

525d

직렬 6기통 2.5L M57TU (2004~2007)
직렬 6기통 3.0L M57TU (2007~2010)

2004~2010

국내 미출시, 직수입차 소수 존재

530d

직렬 6기통 3.0L M57 (2003~2005)
직렬 6기통 3.0L M57TU (2005~2007)

2003~2007


변속기는 ZF 6HP19 6단자동이 적용되었다. 기아 모하비 초기형이랑 같은 계열의 변속기라서 미션오일, 플라스틱 오일팬(필터내장), 밸브바디 어댑터, 커넥터 등 부품이 호환된다. 2006년까지는 기어노브가 기존 PRND와 강제변속모드가 있고 가죽부트가 씌워져있는 케이블 기계식이나 2007년 이후로 P버튼이 따로 있고 조명이 들어오는 은색 전자식으로 변경된다. 535i, 550i, M5등 상급트림 차량은 전자식 기어노브 하단에 스포츠모드 버튼이 달려있다. 유럽 미국 등지에는 ZF 6단 수동변속기가 적용되었으나 한국에는 직수입차 일부 빼곤 별로 없다. M5는 7단 SMG2가 적용된다.

2.5.2. 차체 및 서스펜션, 옵션[편집]

전방 쇼크 업소버 마운트가 마그네슘 다이케스팅으로 제작되고 전륜 브레이크 디스크의 벨하우징이 알루미늄으로 바뀌는 등 차체 경량화가 E39에 비해 더욱 많이 진행되었다. 그러나 차량의 전체적인 사이즈 증가로 인해 차량 무게는 E39와 비슷한 수준이다. 
'다이나믹 드라이브' 라는 가변식 스태빌라이져가 채용되었다. 유압을 통해 스태빌라이져의 비틀림 강성에 변화를 주는데, 평소 직진할때는 승차감에 지장이 없게끔 강성을 낮추고, 코너링때 횡가속센서가 감지되면 강성을 올려 롤링을 억제한다.
'액티브 스티어링'은 속도에 따라 스티어링 기어비가 달라지는 시스템으로, 주차할때 핸들을 1바퀴 이상 휙휙 안돌려도 되므로 아줌마들에게 인기있는 옵션이었다. 조향축 안에 내장된 유성기어와 어시스트 모터가 비결이다.
이상 다이나믹 드라이브와 액티브 스티어링, 그리고 컴포트 시트까지 합쳐 E60의 3대옵션 이라고 칭한다. 이상하게도 엔진이 변경되는 2005년 중기형 이후부터 6기통 차량들에는 3대옵션이 다같이 들어간 풀옵차량이 잘 없다. 

그외에도 iDrive, 어댑티브 헤드램프, 어댑티브 크루즈 컨트롤 등 첨단 전자 장비가 적용되었다. 후기형에는 HUD도 적용되었다. 하지만 이 때문에 기존 모델에는 없었던 각종 잔고장이 많아졌다.[16]

2.5.3. 고질병, 구매가이드[편집]

  • 3대 옵션 : 다이나믹 드라이브, 액티브 스티어링, 컴포트 시트가 장착된 차를 두고 3대 옵션 적용차라고 한다. 전기형은 530i 이상 급, 후기형은 528i 이상 급에 3대 옵션이 있다. 좋긴 좋지만, 관리에 자신있는 사람만 선택하길 권한다. 고장이 잘 나는 옵션이다.

    • 다이나믹 드라이브 스테빌라이저 유압 호스 누유 : 연식이 오래되면 거의 100% 발생한다. 호스 교체 및 파워 스티어링 오일을 교체해야 한다. 간혹 유압 밸브 바디에 문제가 생기기도 한다.

    • 액티브 스티어링 : 조향각 센서가 제일 많이 고장나지만, 종종 요레이트(횡가속) 센서가 원인이기도 하다.

  • 부품 열화 : 05년 이전 초기형은 E39와 동일한 M54 엔진이기 때문에 플라스틱 부품의 열화 문제점을 그대로 답습한다. E39보다 플라스틱 부품이 더 많아졌으면 많아졌지 나아진 게 없다.

  • 밸브트로닉 : 05년 이후 N52 엔진에 적용된 가변 밸브 리프트기구로, 개폐 타이밍을 조절하던 바노스는 그대로 적용되면서 추가적으로 밸브트로닉을 통해 밸브 개폐 정도도 조절한다. 이로 인해 효율과 출력 상승을 달성했지만, 연식이 오래되면 밸브트로닉 서보모터 고장 혹은 웜 기어 마모 때문에 출력 저하가 생긴다. 서보 모터 장착부 가스켓이나 편심 캠 위치센서 씰에서 누유도 심해진다. 교체 후에는 초기 위치 학습을 위한 코딩을 해줘야 한다.

  • 비정상적 오일 소모 : N52와 N62 엔진이 오일을 꽤꿀꺽꿀꺽 참 잘 먹는다. 노후화로 인한 누유+오일 세퍼레이터 파손으로 인한 흡기로 빨려감과 함께 밸브 가이드 씰의 비정상 마모로 인한 흡기 밸브 쪽으로의 오일 누유가 꽤 있다. 이런 차는 아이들 상태로 좀 냅뒀다가 엑셀을 우왕 하고 밟아보면 배기관에서 오일이 타는 흰 연기가 펄펄 나온다. 이상하게 M54까지는 밸브 가이드 씰이 20만 km까지는 견뎌주는데 반해 N52부터는 일찍 나간다.

2.6. 6세대 (F10/F11, 2010~2017)[편집]

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2010년식 530d 영국 사양

2011년식 투어링

차량 일반 제원

차량가격

6,000만 원 ~ 1억2,000만원

엔진형식

2.0~3.0L 직렬 4~6기통(아래 모델별 제원 참고)

미션형식

자동 6단~8단

구동방식

후륜구동(FR) 또는 AWD

배기량

1,995~2993cc (아래 모델별 제원 참고)

최고출력

190~381마력 (아래 모델별 제원 참고)

최고토크

40.8~75.5kg.m (아래 모델별 제원 참고)

최고속도

231~250km/h

제로백 (0→100km/h)

7.9~4.7초

연비

16.1km/ℓ

탄소 배출량

115.0g/km

승차인원

5명

전장

4,907mm

전폭

1,860mm

전고

1,464mm

축거

2,968mm

공차중량

1,630~1,955kg

2009년 11월에 데뷔했고, 2010년 초부터 판매가 시작되었다. 에이드리언 반 후이동크 수석 디자이너의 지휘 아래 디자인되어, 크리스 뱅글의 파격적인 디자인에서 다시 보수적인 디자인으로 회귀했다. 때문에 출시 초기에는 F10이 E60보다 구형같다는 평이 많았다. 5세대와 대비하여 강성이 55%나 증가했고 신형 8단 자동변속기가 장착되었다. 페이스리프트 후 엔진이 다운사이징되었는데 528i의 직렬 6기통 3.0리터 엔진이 245마력 4기통 2.0리터 터보 엔진으로 교체되었다. 국내에서는 520d를 필두로 독보적인 판매량을 보이고 있고 처음으로 스테이션 왜건형인 투어링 모델도 들여왔다. 그러나 투어링은 판매부진으로 조용히 단종되어 현재는 BMW 코리아 사이트에 없다.

5시리즈의 운전감각은 전세대와 사뭇 다르다. 코드네임 F세대의 방침에 따라 편안하고 쾌적하고 효율적인 드라이빙에 맞춰져있다. 승차감은 전세대 대비 상당히 부드러워졌다. 방음설계도 상당히 발전하여 정숙성도 향상되었다. BMW 마니아들의 질타를 받은 부분이 이러한 변화인데, 대부분의 고객을 만족시키는 드라이빙을 완성시키려했다. 대신 스포츠 드라이빙을 원하는 매니아이자 소수의 고객에겐 고성능 브랜드 M이 있으며, BMW M5가 고성능 스포츠세단이다.

5시리즈의 엔진은 550i와 535d/M550d 를 제외하고 기본적으로 트윈스크롤 시스템을 갖춘 싱글터보 가솔린/디젤 엔진이다. 국내의 판매량이 높다보니 대부분의 트림을 독일에서 국내로 가져와 선택의 폭도 많았다. 베스트셀링카인 520d보다 더 고성능 디젤을 원한다면 525d, 530d, 535d, M550d까지 있으며 휘발유모델이라면 523i, 528i, 535i, 550i에 M5까지 존재했다. 2016년 현재 가솔린은 528i만, 디젤은 520d, 530d만 수입되는지 나머지는 카탈로그에서 조용히 사라졌다.

결정적으로 다수의 고객을 만족시키는 모델답게 호불호도 적고 완성도도 높아 판매량이 엄청났다.

5시리즈는 트렁크가 경쟁차량 대비 좁은 편인데 국내에서는 고급차 구매 의사결정 시 트렁크에 골프 캐디백이 몇개 들어가느냐가 중요한 기준이 되는 경우가 많다. 5시리즈의 경우 겨우 2개가 들어가며 그것도 // 또는 = 이렇게는 안들어가고 +로 해야 2개가 들어간다. 양옆이 좁고 안으로 길다란 형태를 지녔기 때문이다. 그리고 5시리즈의 차체 사이즈(4907×1860×1464)는 현대 그랜저(4920×1860×1470)와 비슷한 크기임에도 불구하고 후륜구동 방식이다 보니 뒷자리 무릎 공간은 아랫급인 현대 쏘나타보다도 더 좁은 편이다. 사실 국산차 업체들이 차체 사이즈에 비해 실내공간을 매우 잘 뽑는 편이다.

트렁크가 좁은 단점을 가졌음에도 가장 많이 팔린 520d는 2000cc급 엔진임에도 1.6톤의 무게에 제로백 7.9초, 고속 연비가 리터 당 20km 수준으로 성능과 경제성을 모두 겸비하여 연비와 유류비에 민감한 국내 소비자들에게 크게 어필하였으며, 차량 자체의 완성도가 높아 큰 만족감을 주었다. 게다가 고객이 원하는 사양들을 꾸준히 업그레이드하여 더욱 만족감을 높였다.

BMW 코리아가 성장하는 원동력에 6세대 BMW는 핵심 역할을 했다. 물론 전세계적으로 가장 많은 판매율을 높여 BMW의 핵심모델이 된 것도 사실이다.

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후기형 세단

후기형 투어링

2013년에는 페이스리프트를 통해 프론트 범퍼 및 헤드램프, 테일램프 디자인의 수정이 이루어졌고, 보조방향지시등이 프론트 펜더에서 사이드미러로 이동되었다. 실내를 살펴보면 다기능 모니터 좌우의 크롬 가니쉬 추가, 아이드라이브 조그셔틀의 손글씨 인식 터치패드, 핸들 열선 등이 추가되었다. 한국 기준 2013년 10월식부터 LCI 모델이다.

F10 5시리즈의 상세 라인업은 다음과 같다. 참고로 BMW 가솔린 엔진들은 고급유 권장이므로 고급휘발유 주유를 권한다. 총알이 부족할시 고급:일반 1:1비율로 주유하면 고급유 주유시 느낌과 비슷하다고 한다.

가솔린 모델

모델

엔진

최고출력

구동방식

비고

520i

직렬 4기통 2.0L N20

184마력

후륜구동(FR)

528i

직렬 6기통 3.0L N52/N53 (2010~2011)
직렬 4기통 2.0L N20 (2012~)

245마력

7350만원 (Luxury기준) 현재는 530i

528i xDrive

직렬 4기통 2.0L N20

245마력

풀타임 4륜구동(AWD)

7820만원 (Luxury기준)

535i

직렬 6기통 3.0L N55 트윈터보

306마력

후륜구동(FR)

535i xDrive

풀타임 4륜구동(AWD)

550i xDrive

V8 4.4L N63

450마력

풀타임 4륜구동(AWD)

M5

V8 4.4L S63 직분사 트윈터보

560마력

후륜구동(FR)

M의 손길을 거친 5시리즈의 고성능 모델

Activehybrid 5

직렬 6기통 3.0L N55 엔진 + 전기모터

306마력+34마력=총 340마력

후륜구동(FR)

535i 기반의 하이브리드 모델

디젤 모델

520d

직렬 4기통 2.0L N47 (2011~2014)
직렬 4기통 2.0L B47 (2014~)

190마력

후륜구동(FR)

520d xDrive

풀타임 4륜구동(AWD)

대한민국에서는 가장 대중적인 모델이다. 이게 어느정도냐면 도로에서 BMW 세단을 봤을 때 60% 확률로 이 모델을 보게 된다.

현재 BMW가 대한민국 수입차 판매의 독보적인 위치에 있게한 장본인이다. 특히 공격적인 가격정책으로 출시부터 지금까지 꾸준한 판매량을 유지하고 있다. 4기통 디젤엔진을 사용하는 만큼 소음 문제는 존재한다. 4기통 디젤 차량 중에서는 나름 조용한 편이긴 하다. 하지만 가솔린 엔진인 528i와 비교해 보면 소음 차이가 확연히 난다. 하지만 요즘 디젤들이 다 조용하다.

525d

직렬 4기통 3.0L N57 (2010~2011)
직렬 4기통 2.0L N47 (2012~)

218마력

후륜구동(FR)

525d xDrive

풀타임 4륜구동(AWD)

위에 있는 520d에 비하면 흔히 볼 수 없는 차종. 한국에서는 2012년부터 2.0L로 다운사이징을 거친 사양이 판매되었다. 터빈이 1개인 일반 20d 엔진과는 다르게, 작은 저회전용 터빈과 고회전의 큰 터빈 두개가 붙는 형태다. 저회전용 터빈 때문에 저회전 실용영역에서의 토크가 20d 엔진과 상당한 차이가 발생하는 편이라, 20d와 25d 두 엔진의 체감적인 성능차이는 제원에 발표된것 보다도 좀 더 갭이 크게 느껴진다.[17] 45.9kg.m의 토크를 바탕으로, 라이벌 6기통 모델들과 맞먹을 정도의 시원한 엔진 성능을 뽐내지만, 520d와 완전히 똑같은 옵션에[18] 가격은 500만원 넘게 비싼 탓에 소비자들에게 철저히 외면받았다. 때문에 유로6 모델이 출시되자마자 단종.

525d xDrive는 거기에 4륜구동만 더 들어간 것뿐인데, 520d보다 무려 천만원이 비싸서 정말 길에서 보기 어렵다. 525d는 이 xDrive 모델이 먼저 선보였고, 후륜구동 모델은 차후에 추가되었다. 1,2차 초기 수입분은 xDrive 엠블럼이 프론트 펜더에 붙어있고 3차분 이후로는 모두 트렁크로 옮겼다. 525d와 마찬가지로 조용히 그냥 단종되었다.

530d xDrive

직렬 6기통 3.0L N57

258마력

풀타임 4륜구동(AWD)

535d

직렬 6기통 3.0L N57 트윈터보

313마력

후륜구동(FR)

M550d xDrive

직렬 6기통 3.0L N57 트리플 터보

381마력

풀타임 4륜구동(AWD)

BMW M 디비전이 디젤을 제대로 튜닝하면 어떤 성능이 나오는지 알려주는 차. 일명 M5 디젤 또는 디젤 M. 직렬 6기통 3.0L 디젤 엔진에 터보차저를 3개나 달아 381마력을 자랑할 뿐 아니라 무려 토크가 75.5kg.m나 된다. 제로백은 4륜구동임에도 4.7초이다.

2.6.1. 고질병, 구매가이드[편집]

  • N47 엔진 타이밍체인 절손 : 초기 생산차량의 경우 체인 설계 하자로 타이밍체인이 끊어지는 문제가 발생했다. 사실 F10이 단종된 현 시점에 타이밍체인 끊어질 차들은 다 엔진을 갈았거나 AS받았겠지만 혹시나 초기생산520d 중에 주행거리가 짧은 중고차를 사게되면 반드시 확인해봐야 한다. 2017년 들어 BMW가 리콜을 회피하고 있다는 이야기가 나온다 관련기사 애초에 롱라이프 규격 엔진오일이라는 미명아래 엔진오일 교체 인터벌을 2만km씩 설정해놓고는 이제와서 오일교체를 소홀히 해서 체인이 끊어진것이니 고객 책임이라고 하는것은 앞뒤가 안맞는 변명으로 규탄받아 마땅하다.

  • N47 엔진 바이브레이션 댐퍼디스크 파손 : 크랭크축 메인풀리는 바이브레이션 댐퍼디스크의 역할도 겸하는데, 오래되면 가운데 고무부분이 삭다못해 찢어지며 풀리가 이탈하는 문제가 발생할 수 있으니 평소 점검과 예방정비가 필요하다.

  • 535i HPFP 문제 : 국내에는 잘 없지만 일부 직수입된 535i 가솔린 트윈터보 직분사 모델은 고압연료펌프 문제로 북미에서 리콜되었다.

2.6.1.1. 520d 연쇄 화재 사건과 리콜[19][편집]

주의. 사건·사고 관련 내용을 설명합니다.

이 문서는 실제로 일어난 사건·사고의 자세한 내용과 설명을 포함하고 있습니다. 특정 사건사고 문서는 유머성 서술과 비하의 표현이 제한되며, 사실관계를 작성할 때에는 출처를 반드시 표시해야 합니다.

이 모델의 가장 시끄러운 문제로(2018년 8월 초 현재도 진행형이다), N47엔진을 탑재한 520d 중에 리콜을 받고 나온 차가 갑자기 전소되는 사건이 연달아 터졌었고 리콜 안받은 차에도 종종 발생하고있다. 이번엔 14~16년 사이 B47엔진을 탑재한 F10 520d와 F11 GT 모델에서 2018년 7월 기준으로 최근 8개월간 화재사건이 17건이나 발생해 국토부에서 리콜 검토를 하였다.

결국 BMW측은 해당 모델의 배기가스 재순환장치에서 냉각수가 새고 그 냉각수에 있는 침전물에서 불이 날 우려가 있음[20]을 국토부에 보고하고 리콜일정을 빠른시일 내에 국토부를 통해 발표하기로 하였다 320D 모델이지만, 동영상에서 EGR intake에 흡기로 들어온 경유와 함께 Build up 되어있는 Carbon을 확인 가능하다. 발화가능성이 높게 만드는 원인. #

초반 N47엔진 화재때에는 대부분 연료리턴호스 균열로 인한 연료비산이 화재원인이라고 추정되는데, 경유가 어째 그리 불이 잘 붙냐며 전기적인 원인이라는 이야기도 있고, 최근 B47엔진 대상으로 제기된 원인으로 BMW가 국토부에 전달한 내용과는 달리 EGR 냉각성능 저하(혹은 처음부터 냉각용량 부족한 설계결함) 문제로 인해 뜨거운 배기가스가 냉각되지 않고 흡기로 그대로 들어가 플라스틱 및 고무로 된 흡기쪽 부품이나 그안에 고여있는 카본 및 오일이 점화되어 발생한다는 설이 있다. 한편 미국에서는 가솔린 모델이지만 히터밸브 과열이 원인이라며 리콜을 명령하였다. 하여간 아직도 정확한 원인 규명이 안되고 있다. 원인이 나온다면 추가바람. 2년전부터 연료펌프 관련 리콜이 진행중인데 이번엔 EGR 관련으로 또 다시 리콜을 받게 될 것으로 예상되며, 과거 전소된 차량은 공식 서비스센터에서 주기적으로 관리받은 차량에 한해 당시 중고가 기준으로 현금보상을 해준다고 했는데 현재는 피해 차주들에게 보상 거부 혹은 할인판매를 강요해서 논란이 되고 있다.

2018년 7월 27일부터 BMW에서 자발적 리콜을 조치하기로 하였다. 엔진에 장착된 배기가스 재순환장치(EGR) 결함으로 고온의 배기가스가 냉각되지 않은 상태에서 흡기다기관에 유입돼 구멍을 발생시키고 위에 장착된 엔진커버 등에 발화돼 화재가 발생한 것으로 추정됐다. 리콜 대상은 520d는 3만5천115대, 320d는 1만4천108대, 520d x드라이브는 1만2천377대다. 현재 BMW자체조사와 별도로 국토부에서 화재원인은 조사중이라고 한다.

그러나 사태가 점점 커지는 양상이다. 리콜 조치가 발표된 이후인 7월 29일 새벽에 원주 중앙고속도로에서 520d 모델에서 화재가 발생했고 7월 31일 인천 경인고속도로에서는 420d 모델에서 화재가 발생했다.
8월 2일 영동고속도로에서 520d가 주행 중 발화했고 4일 목포에서도 520d 모델에 화재가 발생하였다.
심지어 4일 발화한 520d는 사흘 전 서비스센터에서 안전하다 라고까지 했는데 화재가 난 것이다.
#

2.6.2. GT모델[편집]

파일:5 GT.jpg

해치백과 세단의 중간 형태를 띠고 5시리즈의 가지치기 라인업처럼 보이나, 실은 7시리즈의 플랫폼을 이용해 만든 크로스오버 왜건이다. 코드네임은 F07. 7시리즈의 플랫폼을 이용해 만든 만큼 실내 공간은 탁월하게 넓다. 특히 뒷자리는 동급 중 가장 넓은 제네시스 G80의 뒷자리에 필적하며, 또한 동급 준대형 세단들 중에서 가장 차체가 큰 G80와 전장을 비교했을때, 크게 차이 나지 않다. 대신 트렁크 공간을 희생한 감이 있다.

승차감은 BMW치고는 안락한 편이라고 할 수 있으나 그래도 동급의 국산차와 비교하면 꽤나 하드한 편이다. 3000cc모델의 경우 5시리즈 세단들보다 더 하드하다.

대한민국 시장에서는 5시리즈 이름을 뺀 GT로 팔리고 있다.[21]수입 초기에 가솔린 모델만 있었으나, 가솔린 모델은 하나빼고 모두 단종되었으며, 여기에 더해 디젤 2종류가 팔리고 있다.

7시리즈처럼 M모델은 나오지 않았다. 후속 모델은 BMW 6시리즈 GT이다.

대한민국 시장 기준으로 상세 라인업은 다음과 같다.

모델

엔진

최고출력

구동방식

GT 35i xDrive Luxury Line

직렬 6기통 3.0L N55 가솔린

306마력

풀타임 4륜구동(AWD)

GT ED Edition Luxury Line

직렬 4기통 2.0L N47 디젤

184마력

후륜구동(FR)

GT 30d xDrive Luxury Line

직렬 6기통 3.0L N57 디젤

258마력

풀타임 4륜구동(AWD)

2.7. 7세대 (G30/G31, 2017~현재)[편집]

파일:bmw 5 g30 .jpg

파일:BMW-540i-G30-M-Sport.jpg

전면 (세단)

후면 (세단)

파일:BMW-5-Series_Touring-2018-1280-01.jpg

파일:BMW-5-Series_Touring-2018-1280-3f.jpg

전면 (투어링)

후면 (투어링)



국내 CF

이것은 가장 지적인 다이내믹.

디스 이스 더 BMW 빠이브 시맂

2016년 10월 13일에 공식 사진이 공개되었다. 전체적인 디자인 면에서는 업계의 트렌드인 브랜드 고유의 디자인 아이덴티티를 이어 가되 디테일의 차별화로 세대와 차급을 나누는 디자인 방식을 따라 디자인되어, 기존의 6세대 모델과는 디테일의 차이를 제외하면 전체적으로 유사한 디자인을 가지고 있다. 특히 윈도우 라인이나 사이드 디자인의 경우 기존의 6세대 모델과 상당히 비슷하다. 다만 최근 출시되는 BMW 차량에 적용되는 전면부 앞트임 디자인이 적용되었고, 사이드 캐릭터 라인의 조형도 보다 입체적으로 디자인되었다. 

7세대 5시리즈는 7시리즈에서 선보인 카본 코어 플랫폼을 사용하여 6세대에 비해 무게를 최대 100㎏까지 줄였지만, 차체 강성은 더 높아졌으며 차체는 더 커진 것이 특징이다. 이에 따라 연비 효율은 높아지고 더욱 역동적인 주행이 가능하게 됐다고 BMW 측이 설명했다. 7세대 5시리즈의 제원은 전장 4,935mm, 전폭 1,868mm, 전고 1,466mm이다. 7세대 5시리즈는 또 자율주행 기술에 한 걸음 더 근접한 최첨단 드라이빙 어시스턴트 시스템을 장착하고 있으며, 7시리즈에 적용되었던 손동작으로 인포테인먼트(Infotainment) 기능을 제어하는 '제스처 컨트롤' 기능과 터치스크린이 지원 된다. 참고로 이 터치스크린은 Bmw의 엄청난 선물이라고 봐도 과언이 아니다... 아직도 모 독일차들은 버튼식 다이얼 하나에 아직도 의존한다...

세부 라인업은 직렬 4기통 2.0L 가솔린 터보 엔진이 탑재된 530i, 직렬 6기통 3.0L 가솔린 터보 엔진이 탑재된 540i, 그리고 직렬 4기통 2.0L 커먼레일 디젤 엔진이 탑재된 520d가 먼저 공개되었다. 530i와 540i는 각각 528i와 535i를 대체하고, 520d는 기존 LNT(배기가스 재순환 방식)에서 SCR 방식으로 변경되면서 연료 주입구 옆에 요소수 주입구가 추가되었다. 또한 공개된 3개 엔진 라인업 모두 X Drive를 선택할 수 있다. 2017년 2월에 가솔린 2종, 디젤 2종이 먼저 출시되고 2017년 11월에 400마력 M550d가 출시 되었으며 2018년 1월에는 540i도 출시한다고. 이후 플러그인 하이브리드 모델인 530e i퍼포먼스와 M 퍼포먼스 모델인 M550i xDrive가 추가될 예정이다. M550i는 V8 4.4리터 가솔린 터보 엔진이 탑재되어 최고출력 462마력, 최대토크 66.3kg.m를 내고 제로백 4초를 자랑한다. 참고

2.7.1. 국내에서의 판매[편집]

2017년 1월 2일부터 국내에서 사전 계약을 받았고, 2017년 2월 21일에 출시되었다. 대한민국에는 520d, 530d, 530i가 먼저 출시되었고, 전량 M스포츠 팩을 적용해서 들여왔다. BMW 측에서는 한국에서 M스포츠 팩의 선택률이 높아서 기본으로 적용했다고 하지만 M스포츠 팩을 적용하지 않은 기본형 모델은 6세대 7시리즈와 너무 닮아서 신선한 느낌이 부족하다는 이유로 M스포츠 팩을 기본으로 적용한 것이라는 의견도 있다. 덧붙이자면 2017년 현재 프리미엄 준대형차 시장의 패권자로 군림하고 있는 E클래스를 타도하겠다는 BMW 코리아의 강한 의도도 읽을 수 있다. 그러나 M팩은 외관에 한해서 적용된 것이고, 실내의 핵심인 스티어링 과 M서스펜션은 제외 그래서 최근 BMW의 성향에 따라 오히려 기존모델보다 더 부드러워졌다고 한다. 더불어 럭셔리라인이 더 마음에 드는데 럭셔리 라인은 국내에 출시가 되지 않고 M팩만 출시가 되어서 아쉽다는 의견도 있다. 실제로 5시리즈 급의 주요 고객들중에는 40대~50대 중년들도 많은데, 해당 고객들은 M스포츠 팩보다는 럭셔리 라인을 더 선호하는 편이다. 

국내 출시 가격은 경쟁 차량 중 하나인 벤츠 E클래스보다 약간 저렴하게 출시되었으며, 옵션도 E클래스보다 더 많다. 소프트 도어 클로징, 4존 에어 컨디셔닝 등 E클래스에는 아예 없는[22] 옵션들도 장착되어 있다.[23] 또 E클래스에는 E400만 기본으로 탑제되어있고 나머지 모델들은 돈을 주고 인디오더를 해야하는 반자율주행 옵션도 5시리즈는 모두 기본 적용된다.

판매량은 나쁘지 않지만 전작인 F10과는 다르게 E클래스와의 경쟁에서 판매량으로 밀리고 있는 실정이다. E클래스는 국산 경쟁 모델인 제네시스 G80의 판매량도 넘어버리며, 사실상 프리미엄 준대형 시장에서 강자로 독주중인 상황인데, 기본 가격이 E클래스보다 300~500만원 정도 저렴함에도 불과하고 판매량에서 E클래스에 뒤쳐지고 있었으나, 프로모션 할인이 최소 500만원부터 1000만원 이상까지 늘어나게 되면서 다시 520d가 수입차 판매량 1위를 차지하게 되었다.

2018년형부터는 M스포츠 패키지 모델의 가격이 옵션의 추가와 함께 인상되고, 럭셔리 라인이 추가된다고 한다. 이 급의 많은 40~50대 고객들은 M팩의 스포티한 외관에는 관심이 없고 럭셔리 라인의 외장 크롬몰딩과 내장 우드를 좋아한다. 전부 다 스포티하고 2~30대들이 좋아할만한 외관의 M팩으로 내놓았으니 그동안 4~50대 고객들은 중후하고 고급스러운 느낌이 나는 제네시스 G80이나 벤츠 E클래스로 넘어갈 수밖에 없었던 것이다.

한편으로는 경쟁모델인 E클래스가 2018년형으로 연식변경을 하면서 옵션 삭제나 가격 인상 등을 하면서 판매량이 조금 주춤한 틈을 타 5시리즈가 바짝 추격하고 있다.

이후 직렬 6기통 400마력짜리 디젤 모델인 M550d[24]가 라인업에 추가됬으며, 2018년 1월엔 540i 모델도 출시하였다. 같은 해 4월에 BMW M5 신형도 출시하여 5시리즈의 라인업을 모두 갖춘다고 한다.

2018년 5월에는 소폭 가격 인상과 함께 상품성 개선이 이루어졌는데, 가장 하위트림인 520d만 출시된 럭셔리 라인을 530i와 530d, 540i 등 상위트림 모델에도 적용시켰다. 기존 M 스포츠 패키지 모델들은 소폭 가격 인상이 되었는데, 그중에서도 530i M 스포츠 패키지 모델들이 300만원씩 상승하면서 가장 상승률이 높았지만 소프트 클로징, 19인치 휠 등이 기본 적용되면서 경쟁 모델인 E300보다 더 우수한 상품성을 갖추게 되었다.

2018년 7월 초 부터는 새로운 가솔린 라인업 모델 520i가 추가되었다.

3. 미디어에서[편집]

  • 영화 미션 임파서블: 폴아웃에서 톰 크루즈가 파리에서 E28 (유럽버전 535i로 보인다)을 몰고 추격전을 벌인다.

  • 영화 타짜(영화)에서 고니가 E34 모델의 트렁크에 금고를 설치해 돈을 넣어뒀었다.

  • 영화 박수건달에서 박신양이 은색 E39를 타고 부두에서 점프해서 바지선으로 뛰어드는 장면이 있다.

  • 드라마 천국의 계단에서 권상우가 타던 차로 E60이 등장했고, 이는 대한민국에서 5시리즈의 인지도와 인기가 크게 높아지는 계기가 되었다.

  • BMW가 홍보용으로 제작한 단편 영화 The Escape[25]에 7세대 5시리즈가 등장한다.

  • 셜록 드라마의 레스트레이드 경감은 5시리즈 GT를 타고 다닌다.

  • 고독한 미식가 드리마판에서는 주인공인 이노가시라 고로가 모는 애차로 나온다 기종은 6세대 5시리즈(F10).

4. 경쟁 차종[편집]

5. 둘러보기[편집]

[1] 조르제토 주지아로의 라이벌로 알려진 디자이너. 람보르기니 미우라, 쿤타치, 디아블로, 부가티 EB110, 알파로메오 알페타, 피아트 132 등을 디자인했다.[2] 1984년 이전의 초기버전은 카뷰레이터 방식이라 i 마크가 없었다[3] 일부 시장에서는 1986년 부터 S38B35를 장착[4] E24, E30, E32도 같은 방식으로 열리는 후드를 갖췄다.[5] VAriable NOckenwellenStereung 의 약자로, 가변 캠샤프트라는 뜻이다. 싱글바노스는 엔진 유압의 힘으로 흡기 캠 각을 조절하여 밸브개폐 타이밍을 바꾼다.[6] 사실 디자인의 전체적인 틀은 당시 수석 디자이너 클라우스 루테가 잡아 놨었으나, 1992년 루테가 갑자기 우발적인 아들 살해죄(당시 루테의 아들이 마약 중독자였다)로 감옥에 가게 되면서 나가시마가 다듬어 완성하게 된다.[7] 흡기 배기 캠 모두 유압의 힘으로 위상이 변해 밸브 개폐 타이밍이 가변적으로 변함[8] M5는 S62의 출력을 받을 수 있는 변속기가 없었던 탓에 오로지 수동변속기만 선택 가능했다.[9] 국내 존재하는 소수의 차량은 전부 유럽쪽 이삿짐 직수입차[10] 대부분의 차령이 10년 이상 된 수입차들이 공통적으로 겪는 문제이다. 인건비와 물가는 오르는데 차의 가치는 거꾸로 하락하니...[11] 정확히는 그 당시 BMW가 랜드로버를 인수하면서 기술력을 흡수해 E39의 플랫폼과 결합해서 탄생시켰다. 실제로 많은 부품이 상호 호환되며 엔진 라인업이 후기형 E39와 유사하다.[12] 530d가 비공식적으로 국내에 소량 판매되었다.[13] 이는 BMW 7시리즈에서도 E65(숏바디)와 E66(롱바디)으로 나타난다.[14] 날카로운 눈매의 헤드라이트 디자인과 일명 뱅글 궁둥이(Bangle Butt)로 불리던 높은 트렁크 라인은 출시 초기에는 조롱의 대상이 되기도 했지만, 시간이 흐를수록 세련된 디자인으로 인정받으면서 타 제조사에서 벤치마킹하는 디자인으로 자리잡았고, 자동차 디자인의 한 획을 그은 것으로 평가받는 수준에 이르렀다.[15] 대한민국에서는 528i 모델이 주력으로 판매되었다.[16] 이는 전자장비가 대거 탑재된 요즘 자동차들의 공통된 문제이기도 하다.[17] 남태령 언덕 기준으로 20d 엔진들은 일반적인 디젤엔진들과 크게 다를바 없이 1,500rpm 정도가 되면, 터빈의 부스트가 다 빠져서 엔진의 힘이 없어서 부르르 떨다가 기어를 한단 내리지만, 25d 엔진들은 무려 1,200rpm에서도 엑셀만 좀더 밟으면 터빈이 후악~ 돌아가며 부스트가 차오르는 소리가 나며 다운쉬프트 없이 가속이 되는 수준이다.[18] 심지어는 외관의 휠마저도 520d 기본형의 17인치 휠을 그대로 쓴다.[19] M모델은 리콜 대상 차량이 아니다[20] EGR로 들어온 매연섞인 배기가스 + EGR Cooler에서 샌 냉각수에 의한 냉각성능 저하 + EGR Cooler에서 샌 냉각수의 첨가물 + EGR Intake로 들어온 흡기 연료에 의해서 시너지 효과 + 마지막으로 EGR Intake의 프라스틱 부품의 내구성으로 EGR Intake에서 발생한 열기에 의해서 그 주변 배선으로 옮겨 붙으면서 화재로 번지는 것으로 추정된다.[21] 5시리즈 세단과 차별하기 위해서라는데, 3시리즈 GT는 3시리즈 이름을 그대로 붙인 채 판매 중이다.[22] 단 소프트 도어 클로징은 9,800만원짜리인 E400에선 파워 클로징이라는 추가 옵션으로 돈을 추가로 주고 선택이 가능하며, E400에 파워클로징을 추가시 추가되는 가격은 115만원이다.[23] 단 4존 에어 컨디셔닝은 플러스 라인에만 들어가며, 소프트 도어 클로징은 530d에만 들어가있는 옵션이다.[24] 흔치않은 고성능 디젤차량이며 제로백이 디젤임에도 불구하고 4.4초다. 그리고 쿼드터보를 탑재한 괴물 디젤차라고 할 수 있다.[25] 2002년에 공개한 The Hire 이후 14년만에 내놓은 단편영화이다.


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BMW

최근 수정 시각: 

분류

 

파일:나무위키+상위문서.png  상위 문서: 자동차/제조사

파일:나무위키+유도.png  BMW의 이륜차 사업부에 대한 내용은 BMW Motorrad 문서를 참조하십시오.

파일:나무위키+유도.png  BMW는 여기로 연결됩니다. 다른 뜻에 대한 내용은 BMW(동음이의어) 문서를 참조하십시오.

파일:나무위키+유도.png  영국의 하이파이 오디오 제조사에 대한 내용은 B&W 문서를 참조하십시오.

파일:나무위키+유도.png  비머는 여기로 리다이렉트 됩니다. 스토크 시티 FC의 축구 선수에 대한 내용은 케빈 비머 문서를 참조하십시오.

BMW

파일:BMW-logo-2000-2048x2048.png

정식 명칭

Bayerische Motoren Werke AG

한국어 명칭

바이에른 원동기공업 주식회사

설립일

1916년 3월 7일

설립자

카를 라프, 프란츠 요제프

본사 소재지

독일 바이에른 주 뮌헨

핵심인물

하랄트 크뤼거 (CEO), 노르베르트 라이트호퍼 (회장)

업종

자동차 제조업

모기업

BMW 그룹

홈페이지

영어 한국


1. 소개
1.1. 명칭과 발음
2. 역사3. 벤츠, 아우디와의 관계4. 모터스포츠에서의 BMW5. 미디어에서의 BMW6. BMW의 버팀목, 크반트 가7. 차량 특징8. BMW M GmbH
8.1. M Performance Models
9. 대한민국에서의 인식
9.1. BMW 화재 사고 논란
9.1.1. 무엇이 문제인가?
10. 100주년과 새로운 위기11. 생산차량
11.1. 승용 세단/해치백/쿠페11.2. 고성능 스포츠 모델 및 로드스터11.3SAV / SAC11.4전기자동차 / PHEV11.5이륜차
12. 개발/생산 엔진13. 주요 기술
13.1. xDrive13.2. eDrive13.3. Laserlight13.4. Adaptive LED light13.5. OLED light
14. 여담15. 둘러보기16. 바깥 고리

1. 소개[편집]


파일:external/www.richardaucock.com/bmw-hq-munich-1.jpg

퍼포먼스와 스포츠 주행성을 위주로한 세계 최고의 인지도를 가진 고급 자동차 브랜드였으나, 화재사건과 늦장대응으로 국내에서 이미지를 상실한 독일기업.

The Ultimate Driving Machine



독일 뮌헨의 본사 건물[1]

바이에른 원동기 공업사[2]

독일의 고급 자동차 회사. 모터사이클도 생산하는데, 자세한 사항은 BMW Motorrad 참고. 처음엔 비행기용 엔진을 만드는 회사로 출범했다가, 1923년에 첫 모터사이클을 만들고 자동차를 처음 만든건 1929년이다. 2013년 BMW 90주년 기념모자를 보면 BMW motorrad라고 되어있다. 2016년 창립 100주년을 맞았다.

영어권에서의 별명은 비머(Bimmer). 쉐보레 → 쉐비(Chevy), 삼성 → 새미(Sammy)처럼, 발음하기 귀찮아서 만들어 부르는 애칭. Bimmer와 Beemer를 혼동하는 경우가 있는데 Bimmer는 bmw 자동차 제조사의 미국식 애칭이며, Beemer는 bmw의 오토바이 제조사 미국식 애칭이다. 솔직히 똑같이 발음할 거잖아.

옛부터 BMW직렬 엔진을 고집하는 것으로 유명했다(이는 4기통, 6기통 그리고 가솔린/디젤/이륜 모델 모두 해당). 한국에서는 실키식스로 유명했던 M54B22부터 M54B30 등이 이에 해당한다(530i 등의 모델에 적용). 다만 현대에 들어서 V형도 많아지는 추세. (V8,V10(S85B50, E60 M5 엔진. 현재는 생산중단)과 V12 가 있다.)

1.1. 명칭과 발음[편집]

영어식으로 보자면 '비엠더블유'이다. 독일 기업이고 독일어 약자기 때문에 굳이 독일어 발음을 따져 국립국어원 표기법을 적용한다면 베엠베[ˌbeːɛmˈveː]이다. 독일어 발음기호상 [e]는 한국어와 달리 목으로 소리를 내기 보다는 비음과 두음을 사용하여 울림이 많은 소리를 내기 때문에 한국인에게는 '이'와 '에' 사이에서 '에'에 조금 더 가까운 정도로 들린다.

BMW는 약자고, 독일어로는 Bayerische Motoren Werke(바이에리셰 모토렌 베르케)라고 발음하고, 영어로는 Bavarian Motor Works(바바리안 모터 워크스)라고 발음한다.

그러나 정작 BMW코리아 김효준 사장이나 언론 공식 보도자료에도 '비엠더블유'라고 하고, 7시리즈 CF에서도 '비엠더블유'라 읽는 걸 보면 회사 측에선 별로 신경쓰지 않는 듯. 어차피 두문자어이기 때문에 자국에서 통용되는 발음으로 부르면 무방하다. RPG-7을 '에르뻬게-씸'이라고 읽진 않듯이. 영어가 모국어인 사람들은 죄다 '비엠더블유'라고 부르며, 영어가 익숙한 대한민국도 마찬가지.

오디오 브랜드 B&W와 발음이 매우 비슷해서[3] 일반인들은 둘을 헷갈려하며 오디오 파일이라해도 발음이 꼬이면 틀린다.

2. 역사[편집]

1916년 제1차 세계대전이 한창이던 뮌헨에서 BFW(Bayerische Flugzeug-Werke)라는 항공기 엔진 제작소를 운영하던 '칼라프', '막스 프리츠', '카라프'와 '구스타프 오토'가 합작하여 바이에른(Bayersche)모터 제작회사를 설립 한것이 시초이다. 1917년 바이에리셰 모토렌 베르케(Bayerishe Motoren Werke: Bavarian Motor Works)라는 설비회사를 인수하면서 2륜차를 생산하다 1928년 아이제나흐 공장을 인수한 뒤 4륜차를 생산하기 시작했다[4]

파일:external/upload.wikimedia.org/1280px-Coat_of_arms_of_Bavaria.svg.png
바이에른 주의 문장.

파란색과 흰색이 교차되는 로고는 과거 항공기 제작사였기 때문에 파란 하늘과 회전하는 프로펠러를 형상화한 것이라는 루머가 있지만 이건 나중에 덧붙여진 스토리텔링일 뿐이다. 본사 소재지인 바이에른 주의 문장에서 따왔다는 설이 정설이다. 위키백과에 따르면 프로펠러설은 로고가 지금의 형상을 하게 된지 12년 후인 1929년에 BMW의 회사 광고에서 처음 등장하였다고 한다. 

제2차 세계대전기간 동안 군용기 엔진과 로켓을 비롯하여 각종 군용장비를 생산한 전범기업이다. 이때문에 독일이 패전한 뒤 연합국에 의해 3년 동안 생산 금지 명령을 받아 재정적 어려움에 처했고, 503을 비롯한 새로운 고급차 라인은 독일 실정과 맞지 않아서 부진한 실적을 남겼다. 그러다가 1950년대 후반부터 서서히 부활하기 시작해 오늘날의 BMW에 이르게 되었다. 이 시기에 BMW 이세타와 노이에 클라세 시리즈가 투입되면서 되살아나기 시작했으며, 크반트 가의 꾸준한 후원으로 한 차례의 도산 위기를 넘기기도 했다.

영국의 경제 악화로 인한 자동차 회사 파이어 세일에 적극적으로 참여해 1994년 1월에 BAe(브리티시 에어로스페이스)로부터 로버 그룹(로버,랜드로버미니 등)을 인수했고[5] 1998년 폭스바겐과의 치열한 경쟁 끝에 롤스로이스를 인수했다. 롤스로이스 인수과정이 좀 특이하다. 원래 BMW가 거의 인수했던 것을 폭스바겐이 중간에 가로챘다. 하지만 롤스로이스 상표권은 롤스로이스 항공이 보유하고있었기 때문에 BMW는 롤스로이스의 상표권만을 따로 인수한다. 즉 크루 공장을 포함한 회사는 폭스바겐이 인수했으나 브랜드는 BMW가 인수한 꼴이 된 것. 하지만 폭스바겐의 목적은 공장과 롤스로이스의 자회사인 벤틀리였기 때문에 문제가 없었고, 결국 롤스로이스는 BMW에서 생산하게 된다. 이 때문에 BMW는 영국 굿우드에 새로운 롤스로이스 공장을 지었다. 그러나 계속되는 적자에 2000년 미니를 제외한 로버 그룹의 전 모델을 포드(랜드로버), 피닉스 컨소시엄(MG와 로버)[6] 등에 매각하고 롤스로이스는 유지하고 있다. 

독일 외에는 미국 사우스캐롤라이나 주 스파르탄버그, 남아프리카 공화국 로슬린에 현지공장이 있다. 로슬린 공장은 BMW 최초의 외국 현지공장으로 1973년부터 가동 중이며, 한때 후기형 E90의 남아공 로슬린 현지공장 생산분이 대한민국에 수입된 적이 있었다. 스파르탄버그 공장은 SUV 생산라인이며, X5의 출시를 위해 신설했다. 멕시코에도 현지공장을 신설할 예정.

3. 벤츠, 아우디와의 관계[편집]

메르세데스-벤츠아우디와 함께 일명 독일 프리미엄 3사로 불린다. 브랜드 가치가 아닌 차량 자체의 이미지를 떠올리면 세 회사 중에서도 가장 스포티한 성향이 강한 회사다. 지향하는 바 자체가 순수한 운전 재미(Sheer Driving Pleasure) 궁극의 드라이빙 머신(Ultimate Driving Machine)이다. 때문에 10년 전까지만 해도 전륜구동차량을 만들지 않았다. 최근에 아우디가 따라오고 있지만 적어도 이 부분에 있어서는 확실히 BMW가 최고라 할 수 있...었으나 F10 5시리즈의 경향을 볼 때, E60 때 BMW만의 탄탄한 주행 감성은 없어지고 소프트한 승차감만을 많이 올렸다는 이유로 골수 BMW 매니아들에게 폭풍처럼 까이고 있다.[7] 역으로 경쟁사인 아우디의 A6가 오히려 기존의 BMW같은 탄탄한 주행감성을 가지고 나와서 더더욱 비교되고 있다. 근래는 스포츠 모델을 기준으로 비교했을 때 가장 소프트하다는 평가도 소수지만 일부 나오고 있는 상황. 물론 포르쉐처럼 마니아한테 욕먹을수록 잘 팔린다는 것 또한 증명해 주고 있다.[8][9]

같은 독일 회사인 벤츠와는 라이벌 관계로, BMW 설립 일화 중에는 벤츠를 아우토반에서 잡기 위해 차를 만들었다라는 이야기도 있다. 재미있게도 BMW와 아우디는 바이에른의 대표기업, 벤츠는 바덴-뷔르템베르크의 대표 기업이라는 경쟁구도도 있다. 실제 바이에른 VS. 바덴-뷔르템베르크의 지역감정은 사실 저 두 회사가 한몫하고 있다고 봐도 무방하다. 단 아우디는 설립 당시 본사가 작센 주에 있었다. 지금처럼 바이에른 주 잉골슈타트로 온 것은 동서독 분단 후의 이야기. 폭스바겐은 니더작센 州의 볼프스부르크(구자철 선수의 원 소속 클럽의 연고지. 메인 스폰서가 폭스바겐).

벤츠아우디와 라이벌 관계로 자존심을 무지 세우는 것으로 유명한데, 실제로 사이드미러 일체형 보조 방향지시등을 먼저 도입한 벤츠를 따라하지 않으려 고집을 부리며 펜더에 보조 방향지시등을 달아왔지만, F30 3시리즈부터 사이드미러 일체형 보조 방향지시등을 채용한 일도 있으며, '우리는 전륜을 만들지 않는다'고 FR 고집을 세우다가 말을 바꿔 2시리즈 액티브 투어러, 2시리즈 그랜드 투어러를 전륜구동으로 만들어 출시했고, 후륜구동 해치백인 1시리즈마저도 전륜구동으로 바꾸기로 결정했다. 또 아우디의 모든 모델에 탑재되고 있는 아우디의 상징인 LED DRL(주간 주행등)을 벤츠마저 적용모델을 조금씩 늘려가는 상황에서 역시나 경쟁사를 따라하기 싫다는 이유로 BMW는 도입하지 않았었다. 요즘들어 여러모로 자존심을 버리고 대세를 적절하게 타협하는 중. 그런데 벤츠에서 모델 체계를 갈아엎고 얼마 후, 승용디젤 모델을 BMW를 따라해서 "d"로 바꿔 버렸다.(...) 이런 벤츠의 직관성을 강조하는 네이밍 변화는 AMG 라인업에서도 있어서 예를 들어 메르세데스-벤츠 C63 AMG 블랙시리즈 같은 방식에서 메르세데스-AMG C63 S와 같은 방식으로 바뀌었다. 마치 BMW의 M#와 비슷한 느낌. 어찌보면 3사가 서로 자존심을 세우는듯 하면서도 상대의 장점을 서로 흡수한다는 점에서는 소비자 입장에서 긍정적일지도.

4. 모터스포츠에서의 BMW[편집]

한줄로 요약하자면 먹튀+조루간단하게 말해서 우디르

양산차로서는 명성이 자자한 BMW이지만 의외로 모터스포츠에서의 명성은 다른곳과 비교하지 않아도 안습하다.

여러 클래스의 레이싱에 출전해오다가 마침내 자우버팀을 인수하면서 F1에 공식 데뷔하고[10] 레이스 우승을 1차 목표로 장족의 발전을 해오다가 2008년 로버트 쿠비차가 첫 우승을 일군 후 목표를 달성하고 챔피언쉽 우승을 노리기 위해 더 좋은 성적을 노릴 수 있던 2008년 머신의 업데이트를 중지하고는 2009년에 팀의 역량을 올인했다.
규정이 대폭 변화되는 2009년이 BMW가 F1 에서 챔피언이 될 수 있는 좋은 기회로 본 것. 변화된 2009년 규정의 화두인 에어로 다이나믹과 KERS가 적용된 머신을 최초로 공개하기도 하고 시즌 시작 전까지 페라리맥라렌과 더불어 3강으로 주목 받았으나...

2009 시즌에서 변경된 에어로 다이내믹의 해답은 더블덱 디퓨저였으며, KERS는 득보다는 실이 많은 시스템이었다는 게 밝혀졌다. 올인하다시피 한 KERS 시스템은 완전히 망했으며 가장 먼저 변화된 에어로다이내믹을 적용했음에도 불구하고 더블덱 디퓨저를 장착치 못한 BMW는 나락으로 굴러 떨어져 버렸다.

이후 비용대 효과면에서 F1에 남는 게 손해라는 회사 방침으로 팀이 철수를 하게 되어 버렸다.[11] 하지만, BMW의 엔진은 F1 참여기간 내내 최고의 출력을 발휘했다. 심하게는 상위권팀 대비 25~50마력, 하위권 팀 대비 100마력 넘게 차이가 나기도 했다. 이 때 F1을 본사람들은 윌리엄스가 쓴 BMW 엔진의 미친듯한 직진 스피드가 기억에 남을 것이다. 당시 드라이버들도 직선에서 추월 당하고 나서 앞차 리어윙에 써있는 BMW POWER 문구를 보면 체념할수밖에 없었다는 말도 있다. WRC에도 미니를 투입했다가 1년도 안 되어 철수시킨 흑역사가 있다 안습(...)

BMW는 대중들의 인식들과는 달리 모터스포츠 분야에선 기회주의자, 겁쟁이 등등으로 욕을 엄청나게 먹는다. 팩토리 팀으로 참가하는 경우 자사에 이익이 안나오겠다 싶으면 바로 철수했기 때문(...). 덕분에 팩토리 팀으로 제대로 레이스에 참여한 횟수는 손에 꼽을 정도지만 GT 투어링카 대회같은 경우 개인팀들이 출전하기 때문에 2015년 현재까지 지원해주고 있으며, DTM도 아우디, 벤츠 셋이서 잘 싸우고 있다. DTM 같은 경우 아우디, 벤츠만 나왔기 때문에 자존심 문제도 있었을 것이고, 양산차 기반으로 나오기 때문에 기술발전 등에서 BMW 입장에선 크게 손해볼 일은 아닐 것이다. 어찌되었든 모터스포츠 팬들에겐 이미 미운 털이 단단히 박힌 상태이다. DTM 출전 의사를 밝혔을때도 참가는 반갑지만 응원은 안하겠단 반응도 꽤 있었을 정도.

하지만 2015년, WEC에 BMW 엔지니어들이 기웃거리는 모습들이 포착되어 팬들은 다시 한 번 내구레이스 시리즈에 나타나지 않을까 예측했는데 2016년 9월 말에 2018년 시즌 부터 GTLM 클래스로 다시 출전한다고 발표했다.

파일:oTeHJUu.jpg
사진은 BMW 자우버 팀의 2008년 차량.

5. 미디어에서의 BMW[편집]

1996년부터 방영된 알람 포 코브라 11의 주인공 제미르의 차량으로 등장했다.물론 작품의 특성상 차의 상태는...

2002년에는 The Hire라는 총 8편, 각각 10분남짓한 홍보용 단편극 시리즈를 제작했는데 반향이 상당히 커서 다른 회사들도 모방하기도 했다. 매 편 유명 감독들이 맡아 찍었기에 편마다 분위기가 다르지만, 어차피 연결되는 이야기는 아니라 상관없다. 클라이브 오웬이 주인공 Driver[12]를 맡았는데, 각종 BMW모델을 몰고 뭐든지 어디든지 배달해주는 엄청난 실력의 운전배달부의 역할이다.[13] 어디서 많이 본 것같은 내용인가? 그렇다. 바로 제이슨 스테이섬의 트랜스포터의 모티브가 된 작품이다.[14]궁금하다면 유튜브에 검색해보자. 금방 나온다.
이후 2016년에 차세대 5 시리즈의 발표와 함께 최신작 The Escape를 공개했다. 역시 클라이브 오웬이 주연인 드라이버를 맡았으며, 다코다 패닝, 존 번설이 출연하는 화려한 캐스팅을 선보였다. 짧고 굵은 액션 씬의 평가도 상당히 좋다.

하지만 역대 PPL중 가장 성공한 사례로 알려진 게 있으니... 바로 007 시리즈. 이 영화를 통해 BMW를 알게 된 사람이 상당히 많으며 BMW사의 신모델 Z3 로드스터를 007 히트 시리즈인 <007 골든 아이>에 출현시키면서 단순한 PPL을 넘어 시사회, 언론 보도, 입소문 등 모든 가능한 마케팅 기법을 입체적으로 활용한 사례이다. 로드스터와 영화 주인공, 영화 속에서 로드스터의 역할, 로드스터의 극적인 출현과 사용법 설명이 어우러지는 대규모 영화 PPL의 사례이다. BMW는 007 시리즈에 등장하는 Z3 모델 홍보를 위해 개봉 전부터 백화점, 영화관 등에 전시하고 길거리에서 영화 속 장면을 재현하는 로드 쇼를 실시해서 효과를 극대화했다고 한다.[15] 또다른 로드스터 모델인 Z8도 007 시리즈에 출연했다. 그런데 Z8 이후로는 007 PPL을 하고 있지 않으며, 본드는 다시 애스턴 마틴과 재규어를 탄다.

최근에는 미션 임파서블 시리즈에 엄청난 PPL을 해주고 있다.

일본에서는 슈퍼전대 시리즈 중 초력전대 오렌쟈와 격주전대 카렌쟈의 차량협력 회사로 알려져 있다.

6. BMW의 버팀목, 크반트 가[편집]

BMW를 현재에 이르게 해 준 최고의 후원자

제 2차 세계대전의 전범 기업이었던 BMW는 연합군에 의해 3년 영업정지 크리를 맞고 사망 일보직전까지 몰렸다. 그리하여 주주들 중 한쪽은 분할매각을, 한쪽은 벤츠와의 합병을 주장했지만 나머지 한쪽이었던 소액주주들은 "바이에른의 자존심인 BMW를 라이벌이었던 벤츠에게 넘길 수 없다!"라며 필사적인 노력[16]으로 합병을 막았다. 하지만, 이는 단순한 미봉책에 불과했기에 여전히 위기는 해소되지 않았다.

하지만 소액주주들의 노력은 헛된 것이 아니게 됐는데, 벤츠의 대주주까지 겸했던 BMW의 대주주 헤르베르트 크반트가 이 사실에 마음을 돌려서 합병파를 빠져나와 사재를 털어 BMW 주식을 과반까지 확보했기 때문이었다. 사실 크반트 가는 밧줄과 섬유를 만드는 회사로 출발하여 헤르베르트의 부친 귄터 크반트[17]가 발휘한 인수합병과 군수품 납품[18]으로 인해 수백 개의 회사를 가진 대재벌로 성장했다. 그리고 헤르베르트는 부친으로부터 주식을 상속받은 BMW와 벤츠[19] 중에서 BMW를 살리기로 결정한 것이었다. 회사를 인수하고 에버하르트 폰 퀸하임, 파울 하네만 등의 유능한 동업자들을 영입한 헤르베르트는 3,5,7 시리즈의 출시를 성공시키면서 BMW의 회생에 성공, 자동차 회사 BMW의 신화를 쓰기 시작했다. 그리하여 오늘날의 프리미엄 트로이카 중 하나인 BMW가 탄생했다.

한편, 점점 나이가 들어가던 그는 많은 자녀들에 대한 상속작업을 계열분리처럼 하여 자신이 가진 BMW 주식 전체와 다른 회사 몇 개를 자신의 비서이자 셋째 부인이었던 요한나 크반트, 그 사이에서 태어난 아들 슈테판 크반트와 딸 주자네 크반트[20][21]에게 물려줬다.[22]

비록 한미한 가문 출신[23]이었지만 맹인에 가까웠던 헤르베르트[24]의 비서로서 사업보고서 등을 읽어주는 등 회사 경영을 도왔던 요한나[25]는 축적된 경험에서 비롯된 역량을 바탕으로 자신의 자녀들과 함께 BMW의 감독이사회에 참여하여 결정적인 순간마다 중요한 역할을 했다.[26] 특히, BMW 그룹이 생산대수 확대를 위해 1994년에 로버 그룹(랜드로버로버MG미니)을 인수, 관리하면서 생긴 막대한 규모의 적자로 인해 위기에 처하자 감독이사회 이사[27]이자 최대주주의 권한으로 경영진을 교체하고 인수로 인한 막대한 적자[28]에도 불구하고 로버 그룹을 처분하는 결단을 내렸다.

참고로 BMW는 경영이사회와 감독이사회의 이원화된 체제로 운영되는데, 평상시의 경영은 최고경영자를 포함한 C-레벨 임원 다섯 명을 중심으로 구성된 경영이사회가 담당한다. 하지만, 경영이사회 이사 선임 및 인수합병, 인적/물적 구조조정 같은 주요 안건에 대해서는 주주대표 및 근로자대표 각 10명씩, 총 20명으로 구성된 경영감독이사회가 결정권을 행사, 경영이사회의 독단과 오판을 견제한다. 참고로 현재 크반트 가에서는 슈테판 크반트가 감독이사회 부의장으로서 의장이자 전임 BMW 최고경영자였던 밀베르크와 함께 경영감독이사회를 이끌고 있다.

하지만, 재매각 과정에서 가치가 있었던 미니(MINI)를 남기고,[29] 로버 그룹 산하에 있던 다른 기업인 랜드로버의 SUV 기술을 흡수하여 X 시리즈로 통칭되는 SUV 분야에 성공적으로 진출하는 성과도 거뒀다. 랜드로버에서 SUV기술을 흡수하긴 했지만, X시리즈는 오프로드 성능에 대한 평가가 좋지 못하다. 랜드로버는 여기저기 호적을 바꾸는 와중에도 오프로드의 성능을 잘 유지하고 있다는 평가와는 대조적이다. 여기서 BMW가 출력과 제어를 위주로 모터스포츠를 지향하는 업체라는 성격이 나타난다고 볼 수 있겠다.

어쨌든 그리하여 BMW 그룹은 현재 그룹의 중추이자 독일 프리미엄 카 트로이카 중 하나인 BMW, 특유의 디자인과 가치로 인해 세컨드카의 명성을 날리는 MINI, 고급 자동차의 대명사 롤스로이스, 오토바이 분야인 BMW motorrad로 구성되어 연간 매출액 100조 원 규모의 거대기업집단으로 성장했다.

금융덕들에게 흥미로운 부분이 있다면 이 집안의 지분 상속 과정이다.#

기사에서 BMW 오너 가문의 내용만 발췌한 내용은...
1. 독일에서 지분관리회사는 특정 기업그룹을 통제하는 일반적인 지주회사 개념에 한정되지 않고 기업승계와 전략적 지분투자 등 기업 지분투자와 관련한 다양한 목적을 달성하기 위해 활용하는 전략적 투자지주회사이다. 일종의 패밀리 오피스인 셈.

2. BMW의 경우 1982년 2세대 회장인 헤르베르트 크반트가 사망하면서 미망인 요한나와 두 자녀에게 지분을 물려줬는데, 이 세 명은 각각 자신들의 지분을 관리할 지분관리회사를 설립했고

4. 두 자녀는 이후 요한나가 설립한 지분관리회사의 지분을 2003년부터 6년에 걸쳐 넘겨받는 방식으로 BMW 지분을 상속했다. 지분관리회사가 증여세를 부담하기 때문에 증여세를 내기 위해 상속 지분을 팔지 않아도 됐다.

5. 독일의 경우 법인 간 배당에 대해서는 법인세가 95%가 면제되기 때문에 두 자녀는 지분관리회사가 BMW로부터 받은 배당금을 거의 손실 없이 축적, 증여세를 낼 자금을 마련할 수 있었다. 또한, 지분관리회사 그 자체는 비상장법인이기 때문에 상장법인인 BMW 지분을 보유하고 있어도 지분보유 변동사항을 공시할 필요가 없었다.

6. 실제 요한나가 자신의 지분을 두 자녀에게 증여한 사실은 2015년 그녀가 사망한 뒤에야 알려졌고 그동안 두 자녀는 주가에 대한 외부 세력의 개입을 우려하지 않고 원하는 시기에 단계적으로 지분을 상속받을 수 있었다.

결국, 독일의 지분관리회사 관련법에 힘입어 지분 희석을 막으면서 상속 작업을 마무리할 수 있었던 것. 물론, 이렇게 하고도 욕을 안 먹을 수 있는 것은 독일의 기업들, 나아가 오너들에게 그만큼의 사회적 책임 수행을 요구하고 이를 그들이 수행하기 때문이라고 할 수 있다.

7. 차량 특징[편집]

파일:external/s-media-cache-ak0.pinimg.com/ac31f131527aabdbe92503123f6abbb5.jpg

BMW의 대표적 디자인적 특징은 키드니 그릴(kidney grille)이다. 두 개의 콧구멍과 같이 생긴 이 그릴은 1931년에 도입된 이후 BMW의 패밀리 룩을 구축시킴은 물론, BMW의 상징과 같은 존재가 되었다. 전후 1960년대 BMW의 재기에 큰 도움을 준 BMW 노이에 클라세부터 적용된 호프마이스터 킹크(Hofmeister kink)[30] 역시 중요한 디자인 요소로 꼽힌다. 맨 뒷열 측면 창문과 C필러가 만나는 라인에 급격한 각도를 주는 형태로, 세단/쿠페/SUV에 이르기까지 그 부분에는 꼭 그런 라인으로 처리한다. 차량 디자인은 본래 심심하면서도 특유의 키드니 그릴이 빛을 발하는 스타일이었고, 특히 3시리즈(E36), 5시리즈(E39) 디자인을 담당한 클라우스 루테의 디자인은 각각 컴팩트카와 중형차의 이상적인 디자인, 그리고 불멸의 교과서로 통했다.[31] 그런데 그가 마약 중독자였던 아들 울리히를 우발적으로 칼로 찔러 죽인 사건 이후 미국 출신의 크리스 뱅글이 수석 디자이너 자리에 앉게 된다. 뱅글 시대 이래 눈에 띄지 못해 안달이 난 애증이 확연히 갈리는 파격적인 디자인으로 일신되었다. 심플함이 생명이었던 클라우스 루테의 디자인에 익숙했던 골수 비머 매니아의 눈에는 기괴하게 보여 거센 비난을 들어야 했다. 한편 클라우스 루테는 친아들 살해사건으로 구속되었다가 정상이 참작되어 가석방 되었다. 그러나 클라우스는 2008년 타계할 때까지 BMW로 돌아가지 못했고, 단지 외부 어드바이저 자격으로 BMW의 컨셉트 및 양산차량 디자인을 감수했다. 아드리안 반 후이동크의 취임 이후의 차량이 클라우스 루테 시대의 것과 비슷하게 보이는 이유도 그 때문이다.

파일:attachment/z9.jpg
(뱅글의 디자인적 특징이 잘 드러나 있는 Z9 콘셉트 카. 이 디자인은 상당부분이 14년 만에 부활한 2세대 6시리즈에 반영되었다.)

가장 큰 특징으로는 측면부의 깊은 몰딩과 짧고 가운데 부분이 위로 올라간 트렁크 디자인. 너무나 파격적이라 디자인 부분에서 안티가 늘어났다고도 한다. 오죽 안티가 많은지 특히 후부 디자인을 두고 'Bangle-butt'이라고도 하는 모양.

하지만 이런 뱅글의 디자인은 곧 세계적 트렌드가 되어 벤츠아우디현대차 등 다른 자동차 메이커들도 과거 직선 위주의 엄숙한 디자인을 버리고 다이내믹하고 굴곡있는 디자인을 도입하기 시작했다. 현재 뱅글은 퇴사하고[32]후임인 네덜란드의 아드리안 반 후이동크가 수석 디자이너 자리를 물려받았는데 뱅글의 디자인을 보수화한 경향을 지니며 전면부의 키드니 그릴을 점점 키워가는 형태로 변화하고 있다.

파일:external/images.thecarconnection.com/six-generations-of-the-bmw-5-series_100304858_m.jpg
잘 보면 신형으로 갈수록 그릴이 점점 커지고 있다. E39는 작아진 것 같다
베이징 모터쇼에서 공개한 비전 퓨처 럭셔리 컨셉트카를 보면 앞으로도 더 키워나가겠다는 의지를 보여주고 있다. 헤드램프도 작아져서 더 커보인다.

반 후이동크가 수석디자이너가 된 이후, 3시리즈부터 시작된 헤드램프와 키드니 그릴을 이으려는 경향을 보이고 있다. 애초부터 그렇게 개발된 신형 모델들은 그러려니 하지만, 구형 모델들의 FL을 통해서 강제로 이어붙인 모델들은 대체로 부정적인 평가가 많다. 이의 정점은 X5와 X3. 돼지콧구멍을 넘어서 진짜 맷돼지같단 평가도 나올 정도다.

익스테리어 뿐만 아니라 인테리어에서도 혁명적 변화가 있어 2001년형 7시리즈부터 도입한 독특한 원형 컨트롤러인 i Drive는 평이 엇갈리기는 하지만 BMW의 특징 중 하나로 자리잡았고 2000년형 Z8부터 도입된 엔진 스타트/스톱 버튼도 다른 회사의 벤치마킹 대상이 되었다.

파일:attachment/idrive.jpg
(2 세대 iDrive (NBT)의 진화형 터치패드 컨트롤러)

파일:attachment/bmw3ser_09_45_cd_gallery.jpg
(3시리즈 엔진스타트 버튼)

구형(E65/66) 7시리즈의 차체 전자식 제어시스템 에러 때문에 주행 중에 문이 열려서 새끼줄로 묶고 운전했다는(...) 피해 신고가 한때 끊이질 않았었다. 또 대부분 차량이 후륜구동이기 때문에 눈길에 취약하다. 국내 브랜드와는 달리 출하 시 여름용 퍼포먼스 타이어를 기본으로 달기 때문에 특히 더 그렇다. 그래서 한국에서 겨울용 타이어 + 휠 + 무료 예비 타이어 보관 서비스를 셋트로 팔아먹고 있는 중.(보관서비스는 '호텔서비스'라 부른다고...)

2005년부터 벤츠가 핸들컬럼식 자동변속기 레버를 새로운 실내 디자인 아이덴티티로 삼고 있다면, BMW는 2007년부터 아날로그 조이스틱 모양의 자동변속기 레버로 바꿨다. 다만, BMW는 4세대 7시리즈에 컬럼식 자동변속기를 달았고, 현재 산하 브랜드로 있는 롤스로이스에 모두 컬럼식 자동변속기를 달고 나온다.

페이스리프트에는 매우 소극적이다. 바뀌는 것은 기껏해야 헤드램프나 테일램프, 범퍼 등 일부뿐이며 인테리어도 거의 손대지 않는다. 변화 폭이 큰 사례는 7시리즈 4세대, 1시리즈 2세대, 3시리즈 4세대, 5시리즈 GT 뒷면 등밖에 없다. 때문에 오너들이 좋아하기도 한다.

또 스포츠 드라이빙을 필두로 내세우는 브랜드인지라 서스펜션 세팅이 상당히 단단하다. 부드럽고 구름위를 지나는듯한 승차감을 지닌 한국 자동차와 비교해보면

한국차는 노면을 부드럽게 흐르듯 지나간다면 BMW는 전반적으로 땅바닥에서 차를 잡아당기는 느낌으로 지나간다. 요철에 대한 반응이 한국차보다 약간 센 편. 그렇다고 트럭이나 판 스프링 방식의 여타 차들처럼 탕탕 튀거나 딱딱한것이 아니다 "단단하다" 

이는 고속주행이나 코너에서 진가를 발휘하는데 차체를 꽉 잡아주는 안정감을 운전자에게 선사한다.

드라이빙을 통한 재미를 느끼도록 한다는 회사 슬로건이 녹아있다고 볼 수 있다

8. BMW M GmbH[편집]

BMW M으로 불리는 고성능 모델을 개발/제작하는 자회사이다.

자세한 내용은 BMW M 문서 참고.

8.1. M Performance Models[편집]

파일:external/cdn.bmwblog.com/BMW-M-Performance-Parts-5-Series-F10-4.jpg
아우디의 s 모델들의 성공 이후로 BMW도 이에 질 수 없다하여 만든 새로운 라인업. 기존의 BMW들 보다는 더 강력하고 스포티하되 M보다는 조금 모자른 성능을 가지고있는 라인업으로 대놓고 아우디 S모델들을 겨냥하여 만들었다. 먼저 지금은 BMW의 세단 뿐만 아니라 SUV까지 모든 모델에 M시리즈가 있다고 봐도 무방하다.

9. 대한민국에서의 인식[편집]

대한민국에는 수입차 시장이 전면 개방된 후 1988년 코오롱그룹을 통해 수입되어 판매를 시작했으며, 코오롱그룹은 현재도 BMW의 딜러 중 하나다. 1995년에 대한민국법인인 BMW 코리아를 설립하고 정식으로 진출, 직판 체제를 구축하여 현재는 코오롱그룹 외에도 몇 개의 정식 딜러가 더 있다. BMW 5시리즈의 선전에 힘입어 여러 번 수입차 판매 1위를 달성하는 등 순항하고 있다. 특히 2000년에는 수입차 현지 법인 최초로 현지인 대표를 채용하는 당시로서는 파격적인 인사를 단행했으며 이 때 채용된 김효준 대표는 2003년부터 BMW 독일 본사 부사장으로 재직하게 되었다. 특히 김효준 대표는 독일인이 중심이 된 BMW 이사회 최초의 아시아계 임원이라고 한다.[33]김효준 대표는 2013년 BMW 본사 수석 부사장으로 승진하였으며, 이는 이사회 바로 아래이기 때문에 승진의 정점에까지 올랐다고 할 수 있다. BMW 현지법인 대표 중 유일한 수석 부사장이라는 점에서 그의 경영 능력이 대단히 높은 평가를 받고 있음을 알 수 있다. 그는 2018년부터 회장직으로도 올랐다. 실제로 지난 10년 간 대한민국자동차 시장에서 수입차의 점유율이 크게 오른 분위기는 BMW 코리아의 분전이 반이라고 해도 과언이 아니다. 그런 만큼 세계에서 세 번째로 BMW 드라이빙 센터가 인천 영종도에 들어서게 된 것도 김효준 대표의 영향력으로 여겨지고 있다. 하지만 2016년부터는 벤츠에게 1위 자리를 내준다.

프리미엄 브랜드의 고급 수입차에 속하다 보니 국내에선 부자들만 타고 다니는 차라는 인식이 강했지만, 공격적인 프로모션 할인과 유럽산 수입 승용 디젤차량의 인기가 늘어나면서 BMW 5시리즈로 강남 쏘나타를 자처하던 렉서스 ES를 제치고 벤츠 E클래스와 함께 가장 인기가 많은 국민 수입차의 지위를 누리고 있다. 지나친 프로모션 할인 때문에 더이상 BMW는 벤츠만큼의 고급스러운 이미지는 가져가지 못한다는 시선도 적지 않고, 몇몇 자동차 커뮤니티 사이트에서는 "할인을 많이 받고 할부로 무리해서 산 카푸어들이 많이 타는차" 등의 BMW의 세계적인 명성에 맞지 않는 불명예스러운 소리도 가끔 듣지만, BMW에게 대한민국은 대표적인 충성시장으로, 2014년까지 수년간 수입차 판매 1위 브랜드였다. 심지어 쌍용자동차와 르노삼성자동차보다 잘 팔린 지가 벌써 3년이 넘을 정도이다. 심지어 판매량 순위로 봐도 인구수 5000만명짜리 나라가 세계에서 4번째로 큰 시장이다.

다만 양적 성장을 위해 신차 출시 후 몇달만 지나면 지나치게 큰 할인 판매를 지속하는 등의 판매 정책으로 신차 출시 초기에 프로모션 할인을 받지 못하고 거의 정가에 산 오너들의 배신감 여론도 상당하다. 동호회 가보면 X1이든 520d든 일정 금액 이상 할인을 받지 못하고 사면 호구 취급을 받는 분위기이며, M6같은 억대 가격의 비인기 차량은 중형차 한대값보다 많은돈을 깎아 판 경우도 있어서 초기 구입자를 멘붕시켰다. 반면 벤츠는 단종 직전의 차량이 아닌 이상 할인률이 그리 크지 않고 2~300만원 정도만 할인을 하고 판매하는데다 BMW 7시리즈와 같은 억대 가격의 플래그쉽 세단들은 할인이 훨씬 많은데도 할인이 거의 없는 벤츠 S클래스와의 경쟁에서 플래그쉽 세단 시장에서의 점유율이 넘사벽이다.[34][35] 어떤 쪽이 더 짭짤한 장사일지 생각해보자. 판매량 1위도 옛말인 것이, BMW의 2015년 상반기 판매량은 벤츠에 추월당했으며, 프리미엄 고급차 브랜드는 아니지만 상대적으로 저렴한 가격을 필두로 점유율을 높이고 있는 폭스바겐과 100대 가량의 차이로 바짝 쫓기고 있다. 건전한 성장을 위해 한국시장에 대한 정책도 새로 세워야 할 필요가 있는 것이다.

실제 소비자들에게는 같은 레벨의 럭셔리카 회사인데도 편한 세팅보다는 스포티한 세팅[36] 을 중시하고 프로모션 할인이 상대적으로 많기도 하고 젊은 층이 3시리즈를 워낙 많이 타서 주로 젊은 층이 타는 차로 인식되고 있다. 권위주의적인 벤츠가 상대적으로 중장년층을 위한 럭셔리카 브랜드의 이미지를 갖는 것과는 다른 점. 다만 최근 모델들은 신흥시장 공략을 위해 다소 세팅이 물러졌다는 평가도 많다. 하지만 이 스포티한 세팅은 고급 독일차의 기초 덕목 같은 게 돼서, 실제로 다른 非독일계 자동차 브랜드의 세팅에 영향을 미치는 중.

9.1. BMW 화재 사고 논란[편집]

한국 소비자를 제대로 우롱한 기업.
B: 불이 난다는 거 M: 모르고 사셨다고요? W: 원래 그렇게 타는 겁니다.
Burning Motors Wagen
달리는 폭탄#
이 와중에도 멀쩡한 BMW 산하 최고급 브랜드의 위엄.

BMW “한국에서만 화재 잇따른 이유 알 수 없어…부품은 세계 동일”

‘주행 중 화재’ BMW 서비스센터 24시간 가동… 2주내 점검 완료 목표

2015년 11월에서 2016년 1월 사이 석달 동안 BMW 차량에서 불이 붙는 사고가 6번이나 일어나 이미지가 많이 실추되었다.달리던 BMW 승용차서 또 화재..석 달 새 여섯 번째 이후에도 비슷한 화재가 계속 발생하고 있다. BMW, 석달 간 8번 화재 발생…고객들 "안사고 말지" 차량 화재는 생각보다 흔하고 대부분 유지, 관리 소홀로 발생하지만 화재 차량 중에는 연식이 5년 이하인 차량도 있어 일각에서는 차량 결함 가능성을 제기하고 있다.

2016년 5월 18일 사측에서 13개 차종 1700여대의 연료 호스 결함을 인정하고 리콜 조치를 실시했다. 다만 연료 호스 결함과 차량 화재는 연관성이 없다고 주장했다. 

2018년 들어 4~5월 부터 13~16년 사이 생산된 BMW 520d 차량에 화재가 발생하는 일이 잦아져 국토부에서 리콜 검토에 들어갔다.[37] 결국 BMW는 리콜을 결정하였고 곧 국토부를 통해 리콜일정을 발표하겠다고 한다. BMW에서 화재원인은 520d 모델 배기가스 재순환장치에서 냉각수가 새고 그 냉각수에 있는 침전물에서 불이 날 우려가 있다는 자체조사결과를 국토부에 보고하였으며 국토부에서는 같은 재순환장치가 쓰인 320d 모델도 조사중이라고 발표하였다. BMW 520d에 집중된 화재...왜 그런가?

2018년 7월 27일부터 문제가된 차량의 자발적 리콜이 실시되어 520d는 3만5천115대, 320d는 1만4천108대, 520d x드라이브는 1만2천377대를 리콜조치한다. BMW "서비스센터 24시간 가동"…불안 커지자 후속대책

리콜 결정 후에도 BMW 520d 모델의 화재사고는 계속 일어나 거의 매일 뉴스가 나오는 수준이다.또한 BMW가 발표한 재순환 장치 결함이 아닌 소프트웨어의 문제라는 주장도 계속 나오고있다.[38] 국토부에서는 BMW의 자체조사 결과와는 별개로 화재원인 조사를 계속 진행중이다. 화재원인 조사에 10개월이 걸린다고한다.

이러한 이유로 파문은 가라앉지 않아서 결국 BMW 차량과 관련해 첫 소비자 집단소송이 제기됐다. '불타는 차' BMW에 소비자 화났다…첫 집단소송 "BMW, EGR 결함 알고도 팔았다" 운전자 첫 집단소송

급기야 BMW 출입 거부하는 기계식 주차장들도 생겼다. 물론 시동이 꺼진 상태에서 불이 붙은 적은 없지만 지하주차장 안에서도 운전을 해야 주차나 출발이 가능하고 차가 여러대 주차돼있으므로 한 대가 불나면 나머지 차량들도 불이 붙기 때문인 것으로 보인다. #

가장 큰 문제는 한국 시장이 큰데도 불구하고, 결함을 은폐하거나 '내 잘못 아니다'로 일관 했다는 것이다. “국산 부품 때문에 불”…책임 떠넘기기 화재사고 지원 요청에 "한 번만 양해를"

이 상황에서 계열사인 미니 역시 몇 건의 화재가 발생했으며, 롤스로이스 마니아들에게는 다행스럽게도 다른 계열사인 롤스로이스는 현재 멀쩡한 상태다. 롤스로이스에만 고급이라고 안전 기술 몰빵해서 그렇다 카더라.

9.1.1. 무엇이 문제인가?[편집]

EGR 밸브 결함을 BMW 측에서 주장하며 유독 한국에서만 화재가 일어나는 이유는 외국과 달리 우리나라에서 520d가 많이 팔려서 그렇다는 개소리주장을 하고 있다. 그러나 같은 부품을 장착했는데 한국에서만 화재가 일어나는 것을 보아 우리나라의 배기가스 기준을 맞추기 위한 소프트웨어에 문제가 있을 수 있다고 많은 전문가들이 주장하고 있다.[39]

화재가 일어나는 이유를 설명하는 영상

10. 100주년과 새로운 위기[편집]

2016년은 BMW의 100주년이 되는 해였지만 BMW에게는 여러 악재가 겹친 한 해이기도 했다. 야심차게 새로 출범한 i 디비젼의 부진에 i3과 i8의 개발을 맡은 담당자들이 몽땅 중국회사로 스카우트 되면서 큰 타격을 입었다. 이로써 출시 예정이었던 i8 스파이더와 i5 (추정이름)이 1년씩 늦춰지며 개발 예정이었던 차들도 몇몇 폐지된 듯 하다 (i8s 등). 뿐만 아니라 MINI의 총괄 디자이너를 신흥 독일 브랜드 보그와드[40] 에게 뺏기는가 하면 연말에는 BMW 총괄 디자이너 카림 하빕이 회사를 떠난다는 기사가 뜨기도 했다. 뿐만 아니라 벤츠나 아우디에 비해 연식이 오래되거나 너무 늦는 차종들 [41], 10년대 초반에 분 모델 라인업 극대화의 부작용[42], 그리고 그 여파로 인해 아슬아슬하던 럭셔리 판매부문 1위도 결국 벤츠에게 내주는 등, 아주 다사다난한 한 해였다. 현재는 라인업 정리와 코어모델 집중개발 등의 정책으로 위기를 극복하려는 중.

디자인이 너무 진부해진다는 비판도 있다. 원래 BMW는 도전적이면서 스포티한 디자인으로 팬 층을 이끌었지만 시간이 지나고 브랜드가 대중화될 수록 디자인이 보수적이 되어가고 있다고 평하기도 한다. E46 3시리즈의 스포티함, 크리스 뱅글의 뱅글 벗 등의 다소 시대에 비해 충격적이거나 과한디자인은 취향에 호불호가 갈려도 확실한 BMW의 아이덴티디가 강했기에 인기가 많았다. 현세대의 BMW는 M 스포츠 패키지 없이는 뭔가 밋밋하며 M 스포츠마저도 튀지 않는 디자인으로 인해 너무 대중성을 따른다며 비판받고 있다. 

BMW가 직면한 또 다른 문제점은 헤일로 모델의 부재를 꼽을 수 있다. 7시리즈는 플래그쉽이나 S클래스에게 밀리고 있는 중이며, i8은 헤일로카라고 부르기엔 가격이나 성능이나 둘 다 애매하며 미래지향적으로 강조되어 다른 브랜드의 헤일로카들보다 인식이 떨어진다. 이에 비해 아우디는 R8이라는 가격, 성능, 럭셔리, 간지 모든면에서 매력적인 최고의 슈퍼카가 존재하며, 벤츠는 SL, S클래스, S클래스 쿠페, 마이바흐 모델들, G바겐, AMG GT, 거기다 새로 나올 예정인 AMG 하이퍼카 등 헤일로카가 넘쳐나다. 심지어 재규어도 F-TYPE이라는 스포츠카에 더해 XK를 부활시킨다는 뉴스까지 나왔다.. BMW도 이를 직감했는지 기존의 6시리즈 포지션을 8시리즈에게 넘기고 6모니커를 포르쉐 911 경쟁차량으로 만드려는 시도가 있는 듯 했으나 6시리즈는 결론적으로 무산되었다. 8시리즈도 대형 그랜드 투어러로써 럭셔리를 강조할 예정이지만 사실상 6시리즈 후속을 이름만 바꿔놓은 설정이기에 눈 가리고 아웅일 뿐이다. 독일 3사에서 가장 스포티한 면모를 보이는 브랜드에게 진정한 의미의 스포츠카 하나 없다는 점은 아이러니. 

2018년 현재 8시리즈가 출시되면 헤일로 모델의 역할을 하게 될 것으로 보인다. 8시리즈의 마케팅을 보면 BMW가 정말 엄청난 노력을 하고 있다는 것을 볼 수 있다. 2017에 나온 쿠페 컨셉트, 18년 제네바에서 모습을 드러낸 그란 쿠페 컨셉트로 이어지면서 르망에 쓰여지는 M8 GTE, 8시리즈 선시승 리뷰 등 정말 눈물겨운 노력을 하는 중이다. BMW의 새로운 플래그쉽 쿠페인 만큼 기대가 쏠리는 것도 당연하다.

11. 생산차량[편집]

11.1. 승용 세단/해치백/쿠페[편집]

원래 1, 3, 5, 7시리즈만 있었다가 쿠페, 컨버터블형은 숫자를 하나 더해서 짝수 번호로 시리즈를 확대, 세분화했다. 2014년부터 9시리즈가 나올 것이라고 떡밥을 던지고 있고, 2016년 기준, 2020년 공식 출시 예정인 8시리즈의 추가가 확정되었다.

  • BMW 1시리즈 - 준중형 해치백. 동급에서는 정말 보기 드문 FR이다. 3시리즈의 해치백인 3시리즈 컴팩트가 2004년에 분리되어 1시리즈로 개편됐다.

  • BMW 2시리즈 - 후륜구동 2도어 쿠페컨버터블과 전륜구동 해치백. 2시리즈 쿠페는 코드네임 E82 1시리즈 쿠페의 후속이다. 그란 투어러/액티브 투어러는 BMW 최초의 전륜구동 차량이다.

  • BMW 3시리즈 - 중형차세단투어링, GT 모델 등이 판매되고 있다. 대한민국 내에서는 320d 모델의 판매 비중이 매우 높다.

  • BMW 4시리즈 - 중형 쿠페. 원래 3시리즈가 처음 출시될 때에는 2도어 모델만 나왔지만, 아우디가 세단과 쿠페에 다른 모델 이름을 두는 것과 같이 BMW도 2013년에 3시리즈 쿠페를 4 시리즈로 분리했다. 6시리즈처럼 그란 쿠페 모델이 출시되었다.

  • BMW 5시리즈 - 준대형차대한민국에서 가장 잘 팔리는 모델이다. 특히 520d는 5시리즈 라인업을 넘어서 수입차 전체를 통틀어 독보적인 판매량을 자랑하고 있다. 세단투어링, GT 등 다양한 모델이 있다.

  • BMW 6시리즈 - 5시리즈를 기반으로 개발한 럭셔리 2도어 쿠페 컨버터블과 4도어 그란 쿠페. 물론 외형은 6시리즈만의 독특한 아이덴티티가 있다.

  • BMW 7시리즈 - 대형 세단. 7시리즈는 M을 안만든다는 BMW였지만 V12엔진을 달고 M760Li[43]도 나온다.

  • BMW 8시리즈 - 럭셔리 대형 쿠페컨버터블. 1989년부터 1999년까지의 1세대(E31)와 2020년에 출시 예정인 2세대(G14/G15)가 있다. 1세대는 V12 엔진 사양도 존재했고, 2세대 또한 V12 엔진을 달고 나온다는 얘기가 있으며 M 버전인 M8도 나온다고 한다.

  • BMW 9시리즈 : 2019년쯤에 나올 예정이며. 언론 보도에 따르면 메르세데스-마이바흐 S클래스와의 경쟁을 위해 출시 예정이라고 한다. 하지만 BMW가 대형 세단 시장에서도 7시리즈로 벤츠의 S클래스를 이기지 못하는 상황에서 럭셔리 세단 시장에서 벤츠를 이길 수 있을지는 불확실하며, 특히 마이바흐 S클래스와 비슷한 가격대에는 벤틀리 플라잉스퍼까지 있으며, 최고급 수제 럭셔리 세단 시장에는 같은 그룹인 롤스로이스의 롤스로이스 고스트와 롤스로이스 팬텀까지 존재한다. BMW가 전략을 제대로 만들지 않는다면 9시리즈와 롤스로이스[44] 간의 팀킬마저 벌어질 수 있다. 여담으로 9시리즈는 팬텀의 뼈대를 사용한다고 한다.

11.2. 고성능 스포츠 모델 및 로드스터[편집]

  • Z1 - 단종

  • Z3 - 단종

  • Z4 - 2018년 후속차량 출시예정

  • Z8 - 단종

  • M1 - 한정생산

  • 1M - 단종

  • M2

  • M3 : 라인 세분화로 세단형만 생산

  • M4 : 기존 3시리즈의 쿠페/컨버터블 라인업이 4시리즈로 분리되면서 자연스럽게 M3 쿠페/컨버터블은 M4 쿠페/컨버터블로 모델 변경

  • M5

  • M6 : 6시리즈와 동일하게 M6 쿠페/그란쿠페가 생산 중이다.

  • M760Li : 2016년 후반부터 출시한다고 한다. 600마력 81.6토크를 자랑한다.

  • X5 M

  • X6 M

11.3. SAV / SAC[편집]

BMW에서는 RV차량 라인업을 SUV에 해당하는 SAV(Sports Activity Vehicle)와 SAC(Sports Activity Coupe)로 생산하고 있다. 마치 3시리즈와 4시리즈의 관계처럼, X1의 쿠페형은 X2, 고 X3의 쿠페형은 X4, X5의 쿠페형은 X6로 생각할 수 있다. SAV는 SUV에 해당하는 BMW의 용어이고, SAC는 루프라인을 쿠페 스타일로 변형하고 운전감각을 좀더 스포티하게 만든 차량으로 볼 수 있다. 또한 차량 명칭에서 알 수 있듯, X라는 알파벳은 Crossover라는 의미와 함께 자사의 4륜구동 시스템인 xDrive를 의미하는 것으로 보인다. 물론 xDrive 옵션을 장착하지 않은 모델도 있다.

  • X1 : SAV

  • X2 : SAC

  • X3 : SAV

  • X4 : SAC

  • X5 : SAV

  • X6 : SAC

  • X7 : SAV(2018년 출시예정)

11.4. 전기자동차 / PHEV[편집]

  • i3

  • i8 : 사실 휘발유 엔진 + 전기모터를 사용하는 플러그인 하이브리드카(PHEV)다. 그래서 대한민국에서는 전기차로 분류하지 않는다.

11.5. 이륜차[편집]

BMW Motorrad 문서 참조

12. 개발/생산 엔진[편집]

13. 주요 기술[편집]

13.1. xDrive[편집]

파일:external/gwbmw.com/19564df346765bdb9b2437d15f5d4b28.jpg
이 엠블럼은 원래는 왼쪽 펜더 뒤에 달던 것을 2013년 6월부터 트렁크로 옮겨 달았다.

BMW 고유의 전자식 선제적 전(全)륜구동 장치(Proactive electronic automatic all wheel drive system).
BMW의 SUV가 X시리즈인 이유도 바로 이 전륜구동장치를 탑재했다는걸 의미한다. 물론 승용모델에도 적용가능하다.

후륜 구동에 병적으로 집착하는 BMW답게 당연히 후륜구동 기반의 AWD 시스템이며, 엔진에서 발생하는 토크는 전자적으로 제어되는 트랜스퍼 박스에 있는 다층구조 클러치를 통해서 각각의 휠로 전달 된다. 따라서 다른 AWD 시스템과 달리 중앙 디퍼런셜 박스가 없다.
https://mediapool.bmwgroup.com/download/edown/pressclub/public?actEvent=zoom&filename=P0017488.JPG
(BMW E60 5시리즈의 Xdrive 트랜스퍼 케이스)

일반적인 상황에서는 전후륜 토크 배분이 40/60으로 이루어져 있고 이 토크 배분은 50/50에서 100/0, 0/100까지 극단적으로 좌우 및 앞뒤 토크배분이 가능하다는 점이 특징이다. 


(xDrive의 구동 영상)

선제적 시스템이라 하는것은 바퀴의 미끄러짐이나 노면의 변화가 감지된 뒤에 토크조절을 하는것이 아니라, 1/100초 단위로 끊임없이 노면 및 구동상태를 모니터링 해서 슬립이 일어나기 전에 알아서 토크를 배분하는 것을 말한다.


(아우디 Q5 콰트로와 비교한 영상)
실제 이 영상을 보고 많은 콰트로 추종자들은 각도의 문제다, 저런 각도는 토크를 한쪽에 완전히 몰아야만 등판 가능하기 때문에 너무 높은 각도다 라고 주장을 했다.
그래서..


(아우디 A8 콰트로와 비교한 영상)

두 영상을 보면 아우디는 ESP를 끈것이 아닐까 싶을정도로 전혀 토크 배분이 안이루어지는 모습을 볼수있다. 사륜구동이라면 4륜중 하나라도 슬립이 일어난다면 그것을 감지하고 다른 바퀴로 토크를 배분해주는게 기본중의 기본인데 어찌보면 좀 실망스러운 모습이라고 볼수도 있겠다. 사실 아우디의 콰트로 시스템이 마케팅의 승리에 의한 결과로 과대평가되었다는것이 중론이기도 하고.

물론 이건 BMW측 제공영상이고 아무래도 xDrive와 콰트로 시스템간의 차이를 교묘히 이용하여 실험조건을 만든것이다. 두 사륜구동 시스템의 특징을 잘 파악하고 있다면 얼마든지 아우디가 우월한 실험조건을 만드는것도 가능하다는 얘기. 따라서 어디 사륜구동 시스템이 우월하네 마네 하며 키보드배틀을 벌이는 것은 초딩싸움에 불과하다는 말씀. 결정적으로 BMW의 방식은 전자식이고 아우디 콰트로는 기계식이다. 유튜브나 해외 사이트에 Audi Quattro를 쳐본다면 아우디측이 올린 동영상이 있다. 물론 콰트로가 Xdrive(bmw), 4Matic(벤츠)보다 뛰어나게 나온다.댓글에는 역시나 조작이라는 욕이 가득하다[45]

13.2. eDrive[편집]

파일:attachment/BMW/edrive.jpg
i시리즈의 전기자동차 시스템.

벤츠와 아우디가 전기차에 관심을 가지기 전에 독일차 3대장 중에 가장 먼저 전기자동차를 내놓았다.

BMW답게 주행성능을 중시한 세팅이라는 반응이 많다. i3는 소형차 주제에 0-100km/h 가속이 7.2초라는 고성능을 자랑하며, 두번째로 eDrive를 붙이고 나온 i8은 1.5L 가솔린 엔진과 함께 0-100km/h 4.4초를 찍는 스포츠카다.

13.3. Laserlight[편집]

파일:external/www.bmw.com/laser_light.jpg

BMW의 플러그인 하이브리드 차량인 i8에 세계최초로 적용되었고 이후 출시한 G11 7시리즈에도 적용되었다. BMW측은 전조등 역사의 한 시대를 여는 기술이 될것이라고 기대하고 있다.

국내에는 현대가 아직 기술개발을 안해서 못들어올것이라는 현까들의 예상이 지배적이었으나, 모두의 예상을 뒤엎고 신형 7시리즈 출시후 약간의 텀을 두고 장착되어 나왔다.
사실 현대가 기술을 개발하기전 외제차의 기술이 들어오지 못한다는것은 현까들의 루머에 불과하다.초기 미탑재 모델 구매자들 지못미ㅠㅠ



Laserlight 설명영상

기존의 할로겐램프나 제논(HID)램프, LED램프에 비해서 조도는 10배 가량 밝으며 빛이 비추는 범위는 2배정도 넓다. 이는 레이져가 발광 다이오드가 기존의 발광체에 비해 10배나 작고 에너지효율도 30%이상 좋기 때문에 빛을 집적시키는데 있어서의 효율도 높으므로 달성할수 있는 수준이라고.

기본적으로 레이져라이트는 푸른빛을 띠는데, 이를 특수한 렌즈에 통과시켜 일광과 매우 유사한 하얀빛으로 변환해 내보낸다. 현재 사용방식은 기본적인 하향등엔 LED를 사용하고 상향등엔 Laserlight로 사용하게 되는데, BMW i8을 타면서 경험해보니 하이빔을 켜면 순식간에 밤에서 낮이 된듯 주변이 온통 밝아지는 느낌이다. 물론 BMW i8같은 경우, 기본 로우빔이 좀 어두운 편

13.4. Adaptive LED light[편집]

13.5. OLED light[편집]

14. 여담[편집]

  • BMW는 정가주고 사면 호구소리를 들을정도로 갓 출시한 신차가 보통 몇 달 지나면 정가보다 기본 수백만원에서 조건이 좋거나 너무 안팔려 재고처리를 하는 일부 모델은 천만원 이상의 파격적인 할인가에 구매가 가능하다. 특히 주력모델인 320d나 520d같은 모델들은 본사 차원에서 일정액 이상 할인을 해주고 거기에 딜러가 할인을 더해줘서 굉장히 들쑥날쑥한 가격이 형성된다. 따라서 자동차 커뮤니티에서는 발품을 팔아야 괜찮은 조건에 차량을 구매할 수 있다는 경험담이 수두룩하고, 같은 시기에 같은 모델을 구매한 사람간에도 상당한 가격차이가 발생한 경우가 있을만큼 구매시 딜러를 잘 잡아야 한다.#

  • BMW의 정품 내비게이션은 악명이 자자하다. 대체적으로 만족감을 나타내는 고객들중에서도 정품 내비게이션에 대한 평가는 별로 좋지 못하다. 경쟁사인 벤츠나 아우디도 내비의 만족도가 별로 높지 않음을 감안한다면 아무래도 국내 내비업체가 OEM 방식으로 공급하다보니 최신 정보 업데이트가 제대로 안되고, 사제로 구입하는 내비에 비해 성능이 빈약한 게 사실이다. 사실 엔진 자체는 아틀란을 사용해서 꽤 쓸만한 데다가 순정 HUD 역시 준수한 편이지만, 제일 큰 문제는 유상 업데이트. 업데이트 내용이 빈약한 데에 비해 업그레이드 비용은 1회당 10만 원(!)이다. 그것도 업데이트는 차대번호마다 고유하게 발급되는 FSC 코드를 본사에서 받아 차량에 입력해서 업데이트 데이터를 넣어야 하는 매우 복잡한 방식으로, 그놈의 인증 코드 때문에 반드시 센터에 가서 해야한다. 즉, 어렵더라도 본인이 하겠다는 선택권은 전혀 없고, 무조건 10만 원을 내야하는 데다가, 무엇보다도 업데이트 되는 데이터량이 돈에 비하면 빈약하기 그지 없다. 그나마 불행 중 다행인 점은 2017년 초부터 부분적으로 내비게이션 자가 업데이트의 시범 서비스를 시작해서 조건만 맞으면 USB 메모리를 통한 무료 업데이트가 가능해졌다. 이 조건이라는 것은 2016년 이후 출고 차량(NBT, NBT2 시스템 적용 차량). 또는 이전 출고 차량이라도 단 한 번이라도 센터에 가서 유상으로 FSC 코드를 입력하고 내비 업데이트를 받은 전력이 있는 경우나, 출고 전 영업사원이 개인적인 서비스로 센터 맵 업데이트를 해준 전력이 있다면 이 역시도 가능하다는 이야기가 있다. 이 모든 경우에 해당이 안 되는 2015년까지 출고한 차량 중 NBT 시스템을 탑재한 차주들의 원성이 자자한데, 다행스럽게도(?) 헛점이 존재한다. BMW 내비게이션은 차종이 달라도 인포테인먼트 시스템 세대가 같으면(위의 NBT나 NBT2가 그것) 맵 데이터를 공유한다. 즉, F10 5시리즈나 F30 3시리즈 모두 같은 맵을 사용한다는 뜻. 따라서 자신의 차종과 같은 인포테인먼트 시스템 세대를 사용하는 차량의 차대번호만 입수하면 공식 맵을 다운 받을 수 있으므로 맵 데이터를 구하는 것 자체는 쉽다. 하지만 여기서 문제가 생기는데, 여전히 시스템에서 FSC를 요구하는지라 차량 코딩작업 할 때 사용하는 OBD2 케이블과 통신을 위한 프로그램이 필요하다. 센터에서 10만 원 지불하는 비용에 비하면 케이블은 알리익스프레스에서 구할 경우 배송비까지 해서 만 원 아래로 구할 수 있고, 프로그램은 검색을 통해 구할 수 있는지라 싸게 먹히는 건 맞다. 다만, 이 작업에는 노트북이 필요하고, 기초적인 코딩작업 지식이 필요하기에 초보자가 따라하기엔 어려운 데다가 자칫 잘못하면 차가 벽돌(!)이 되는 수가 생기는지라, 자신이 없다면 동호회 번개 때 도움을 받던가 하는 것이 낫다. 요약 하자면 무료로 할 수 있는 방법이 생기긴 했으나, 장애물들이 많기에 자신이 없는 경우 참고만 해두자.

  • 일부 승용차 모델은 사이드미러의 시야가 워낙 좁아서 안전운행에 방해요소로 지적되기도 한다. 사이드미러 크기 자체도 공기저항을 줄이려고 그랬는지 작기도하고, 결정적으로 국산 승용차는 기본으로 적용하는 광각미러가 적용되지 않아서 BMW를 좀 안다는 소비자는 필수적으로 사제 광각미러를 장착하는게 기본코스일 정도다. 다만 이런 컴플레인이 지속적으로 나와서인지 2014년 즈음을 기준으로 페이스 리프트 차량이나 신차들은 대부분 광각미러를 적용하여 출시하고 있다.

  • 튜닝빨 잘 받기로 유명하다. BMW의 차량들은 대부분 3~4가지의 엔진을 공통적으로 적용하되, 트림에 따라 같은 배기량이라도 과급기를 적용하거나 ECU제어를 통해 출력을 디튠하는 방식[46]으로 세부 트림을 나눈다. 예를 들어 320d, 325d, 520d, 525d 모델들은 공통적으로 4기통 싱글 터보엔진이지만 출력을 조절하는 방식으로 320d와 520d, 325d와 525d의 출력이 동일한 경우이다. 이런 특성을 파악한 튜너들은 ECU칩 튜닝을 통해서 출력을 높이는 간단한 방식부터 터보를 추가로 장착하거나 흡배기 튜닝을 통해 엔진의 잠재력을 최대한 끌어올리는 퍼포먼스 튜닝이 사제시장에서 널리 이뤄지고 있다. 또한 M스포츠 스타일의 드레스업 파츠도 정식으로 판매되기도 하지만, 보다 저렴하면서 외형적으로 잘 구분할 수 없는 대만산 드레스업 파츠의 장착도 매우 활발하다. 사실 기본모델의 순한 외형과 M스포츠팩의 공격적인 외형은 큰 차이가 있으므로 여력이 되는 사람들은 대부분 드레스업을 하는게 보통이다. 이런 튜닝빨은 BMW를 전문적으로 다루는 튜너들에게도 적용되어 알피나같은 독특한 자동차회사가 존재하는것을 가능케 한다.

  • 주력 모델이 아닌 쿠페나 고성능 차량들은 정신나간 고가의 가격을 부여한다. 예를 들어 220d 쿠페는 상급모델인 420d 쿠페와 가격차이가 크지 않으며, 최근 출시된 435d 그란쿠페는 9천만원에 육박하는 가격을 책정, 경쟁사의 상급모델인 벤츠 CLS나 아우디 A7의 하위트림 가격대와 비슷하다. 이들과 비슷한 체급의 6시리즈 쿠페/그란쿠페는 1억 4천만원 이상의 가격대를 형성하는 등, 판매량이 애초에 적을것으로 판단되는 모델들은 바가지 요금을 받는다는 비난이 있다. 2016년 환율로 계산할때 미국의 BMW모델들중 M4는 8천만원, M6조차 1억3600만원으로 현재 M4 1억1840만원 M6 2억110만원이다 한국에서는 상상도 할수없는 저렴한 가격을 자랑한다. 어차피 M4는 천만원 할인하고 시작한다. M6는 쏘나타값도 깍을수 있다.당연히 벤츠나 아우디도 미국에선 한국 책정가격에 비해 이건 아니다 싶을정도로 저렴해진다. 미국의 차값이 전세계에서 가장 싼 편인 것도 있지만. 정작 이런 고가의 모델들도 재고가 쌓이거나 판매량이 저조하면 칼같이 엄청난 공식/비공식 할인가가 적용된다는 것이 함정. 결국 이런 모델들을 할인이 거의 없는 출시 초반에 사는 것은 호구가 되는 지름길. 출시 초반에도 딜러 잘 만나면 할인이 조금 있긴 있다. 다만 몇개월 뒤 얼마에 샀다는 글들을 보고 자신의 참을성을 탓하며 피눈물을 흘릴 뿐이지...

  • 가장 스포티하다는 대중들의 인식과는 달리, 독일 3사 중 단 한 번도 슈퍼카를 생산해본 적 없는 회사이다. M1은 슈퍼카인지 논란의 여지가 있으며, i8은 슈퍼카로 오해를 받을 뿐 M도 아닌 전기 스포츠카이다. 모터스포츠에서의 먹튀기질과 함께 독일 3사중에서 가장 기회주의적이고 속물적이라고 까이기도 한다.

  • 디젤 모델(N47엔진 탑재차량)에서 진동과 소음을 줄이려고, 댐퍼풀리 내부를 고무로 만든다. 문제는 이게 고무가 찢어지면서 엄청난 진동을 유발하거나, 아예 풀리가 이탈되며 외부벨트가 파손, 심하면 라디에이터나 주변 부품을 때려 한방에 자동차를 망가뜨린다. 정품으로 바꿀 때 50만원 정도가 들어가며, 당연 외부 작업기준이다. BMW서비스 센터에선 얼마나 받을진... 만약 벨트가 걸려서 다른 부품을 건드린다면, 수리비는 마구잡이로 뛰어오른다.

  • 광고 끝에 나오는 음악이 은근히 웅장하다. (도-시미라)

  • 벤츠, 아우디와 함께 흔해빠진 외제차 3대장이다. 그만큼 길거리에서 보기 흔해졌다. 이에 몇몇 사람들은 장난삼아 외제차로도 안쳐주기도. 특히 백화점 주차장에서 일하다 보면 국산차들만큼이나 자주 볼수 있는 3개 브렌드다.

15. 둘러보기[편집]

16. 바깥 고리[편집]

[1] 뮌헨 올림픽 공원 입구 근처에 있다. 본사 건물이 신축 공사 중일 때는 박물관을 올림픽 공원 내에 임시 설치하여 운영하기도 했다. 그 옆 약간 나즈막하고 둥근 밥그릇같이 생긴 건물에는 BMW 박물관이 있는데, 유료로 입장해야 한다. 참고로 BMW 박물관을 관람하고 나오면 위로 올라가는 에스컬레이터가 있는데 그 에스컬레이터를 타고 올라가면 BMW 박물관과 비교하면 매우 작은 롤스로이스 박물관이 있다. BMW 박물관을 관람했다면 무료.[2] 현지 발음은 바이어리셰 모토어렌 베어케, 직역하면 '바이에른 원동기 공업' 정도의 뜻이다. 영어로 옮기면 바바리언 모터 워크스(Bavarian Motor Works). 바바리언은 이게 아니라 바이에른의 영어식 표현법이다. BMW 하면 멋져보이던 게 뜻을 알면 왜인지 소박한 이름... 국제 시계 회사나 국제 사무 기계도 있는데 뭘 motoren을 자동차로 해석할 수도 있으나 엔진제작사에서 시작한 역사를 생각하면 자동차 공업사보다 원동기 공업사가 적절하다.[3] B&W는 비엔더블유, BMW는 비엠더블유. 그럼 전자를 '비 앤드 더블유'라고 읽으면 되겠네[4] 그러니까 BMW는 원래 오토바이 생산업체로 시작되었단 말이다. 오늘날 오토바이에 BMW 로고가 부착된 것을 보고 "엥? 자동차 회사가 오토바이도 만드나?"라고 할 수 있을텐데 자동차 회사가 오토바이도 만든게 아니고 원래 오토바이 회사로 시작했었다가 자동차 생산으로 사업을 확장시킨것이라고 보는게 타당하다.[5] 덕분에 뉴 레인지로버 초기형에는 X5와 동일한 V8 4.4리터 가솔린 엔진이 올라갔다. X5의 클램 쉘 테일게이트도 레인지로버를 본뜬 것이다. 이 테일게이트는 QM5에 달려 있다.하지만 이러는 것도 얼마 가지 못하고 미니만 남겨두고 로버 그룹은 공중분해된다.[6] 로버의 경우 적자폭이 너무 커 단돈 1파운드에 매각했다. 이후 로버는 2005년 파산해 중국의 SAIC로 넘어갔으며, 미니는 팔지 않고 독자 브랜드로 계속 생산 중이다.[7] 또한 디자인도 E60의 파격적인 디자인에서 F10의 보수적인 디자인으로 바뀌어 데뷔 초에는 E60보다 더 구형같다고 까였다.[8] 매니악하지 않아서 일반인들에게 보편적으로 잘 팔리기 좋다는 뜻이다.[9] F시리즈의 소프트한 승차감이 어느정도냐면, 주로 정숙성과 승차감을 중요하게 생각하고 셋팅하는 렉서스의 렉서스 GS와 BMW 5시리즈중 렉서스 GS가 더 스포티하고 날카롭다는 평가가 나올 정도이다. 실제로도 고속안정성이 아닌 스티어링의 날카로움과 정확도만을 따지면 GS가 더 낫다는 평. 다만 이건 어디까지나 느낌의 영역이고 랩타임은 아직 BMW가 더 빠르다고 한다.[10] 원래 윌리엄스팀에 엔진을 공급했다. 근데 성적이 영 안 좋았던 윌리엄스 대신 직접적인 팀으로 운영하기 위해 자우버를 인수했던 것. 사실은 1980년대부터 엔진 공급사로 포뮬러 원에 참가했었긴 했다.[11] 철수할때 자우버를 다른 곳에 팔려고 했는데 사기당할뻔 했다....안습...[12] 이름은 없다.[13] 그 외에도 마돈나게리 올드먼제임스 브라운마릴린 맨슨 등등 쟁쟁한 유명인사들이 카메오로 등장한다.[14] 그래서 트랜스포터 1편에서 E38 7시리즈가 나온다.[15] 정작 영화에서는 몇 분밖에 나오지 않았다. 활약하는 장면도 없었고.[16] 전년도 회계년도 결산에 오류가 있으면 사내 정관 상 인수합병이 불가능하다는 조항을 찾아냈고, 실제로 인수합병을 표결에 부치려던 시점 1년 전의 결산에 오류가 있는 걸 찾아냈다.[17] 이 사람의 두 번째 부인이 바로 훗날 파울 요제프 괴벨스의 부인이 되는 마그다 괴벨스이다. 1929년에 마그다는 귄터와 이혼하고 1931년에 괴벨스와 재혼하는데, 두 사람 사이의 아들인 하랄드 크반트는 마그다의 자식들 중 유일하게 종전 후까지 살아남았다.[18] 정확히 말하자면 나치에 부역(!)했다. 크반트 가문의 산하기업 중 하나인 AFA(배터리 업체)의 공장에는 처형장까지 있었다고 한다. 크반트 가의 유일한 오점이지만, 대인배스럽게도 크반트 가 스스로가 이에 대한 진상조사를 독일의 모 사학자에게 의뢰, 모든 비용을 지불하여 1,300페이지에 이르는 보고서를 출간했다. 흠좀무[19] BMW 주식이 30%, 벤츠 주식이 10%였다고 한다.[20] 나중에 BMW에서 가명으로 취직하여 평사원으로 일할 때 사내에서 만난 엔지니어 얀 클라텐과 혼인을 하면서 남편의 성인 클라텐을 쓴다.[21] 최근 몇 년 전에 제비에게 물려 엄청난 돈으로 입막음을 할 뻔 했는데, 남편에게 이실직고해서 용서를 구함으로써 역관광을 보냈다고 한다.[22] 요한나가 16.7%, 슈테판이 17.4%, 주자네가 12.5%로, 총 46.7%의 주식을 보유하고 있었지만, 요한나 여사가 2015년에 별세하면서 자신의 모든 지분을 두 자녀에게 균등 상속했고, 꾸준히 주식을 매입해왔는지 2017년 기준으로 슈테판의 지분은 29%, 주자네의 지분은 21%로 늘어나 총 50%의 지분을 보유하고 있다.[23] 그렇게까지 한미한 가문 출신은 아니었다. 부친이 역사학자였다는 걸 봐서는 중산층 이상으로 추정된다. 어디까지나 자산 기준으로 상대적이었을 뿐.[24] 그럼에도 그가 후계자로 지목된 건 가문의 지배기업들을 통해 현장교육(OJT)를 받으면서 경영자로서의 역량을 갖췄기 때문이었다. 일화로 미국 지사에서 견습사원으로 일할 때 75달러에 산 쉐보레 쿠페를 귀국할 즈음 110달러에 팔았다고 한다.[25] 비서로 만나서 결혼에 골인했으니 요한나 크반트 또한 기본적인 역량이 됐다는 거다. 2015년에 별세하면서 자신의 지분 17%를 아들인 슈테판과 주자네에게 똑같이 상속했다고 한다.[26] 요한나 크반트는 1983년부터 1997년까지 감독이사회 이사로 활동했다.[27] 크반트 가는 당연히 주주대표로서 이사회에 이사로 참석하고 최대주주로서 캐스팅 보터 역할을 한다.[28] 약 70억 유로였다고 한다.[29] 정작 로버 그룹에서는 내놓은 자식 취급했던 미니였지만 오너 일가의 결단 덕분에 BMW 그룹에 남았고, 결국 대성공을 거둬 BMW 그룹의 황금시대를 다시 이끌고 있다.[30] 킹크(kink)는 '구부러짐,' '꺾임'이라는 뜻이다. 일반인 뿐 아니라 심지어 전문 자동차 기자들 중에도 호프마이스터 킥(kick)으로 잘못 알고 있는 사람이 많다.[31] 한때 BMW에서는 미국식의 화려한 그릴로 교체하려고 했지만, 당시 BMW의 임원이었던 밥 루츠가 극구 반발해 취소되었다.(#)[32] 한때 현대자동차에서 영입한다는 소문이 있었으나, 뜬금없이 삼성전자에 입사했다는 소식이 있었다. 그러나 상하이 모터쇼의 BMW부스에 나타난 뱅글에게 기자들이 질문해 보니 아니라고 밝혔다. 자기 소유의 와이너리를 관리하면서 디자인 회사를 운영중. 딱히 소속된 회사 없이 프리랜서로 활동하는듯 하다.[33] 참고로 김효준 대표는 덕수상업고등학교(현 덕수고) 출신으로 최근에 한양대학교에서 박사 학위를 땄다. 물론 그 당시의 상고는 은행원 등 재무 커리어의 첫 단계였으므로 오늘날로 치면 경영대학 졸업과 비슷하다.[34] 7시리즈나 S클래스같은 플래그쉽 세단 가격대의 차에서는 2~3천만 원 더 싼건 큰 매력이 되지 못한다. 어느쪽이 더 고급스러운 이미지를 주느냐가 가장 중요한 요소인데 고급스러운 이미지는 확실이 7시리즈보단 S클래스가 한 수 위다.[35] 그러나 7시리즈도 엄연히 S클래스에 밀릴 뿐 다른 차들과는 큰 차이를 벌린 2인자다.[36] 쉽게 말하자면 가벼운 가속감에 날아가는듯한 시원한 주행을 할수있다.[37] 2018년 7월 기준으로 최근 8개월간 BMW차량의 화재사고가 25건이나 발생하였다고 한다. 이중 520d 모델은 17건 발생하였다.[38] BMW에선 재순환장치가 문제라 했으나 다른국가와 같은 장치임에도 유독 한국에서만 화재사고가 일어나 한국의 배기가스 기준을 맞추기위한 소프트웨어 문제일 가능성이 있다.[39] 그렇다면 아무리 EGR을 교환해도 불이 날 수 있다.[40] 원래 1929년에 만들어진 브랜드였으나 50년대에 파산, 창업자의 아들이 2015년에 중국과 손을 잡으며 부활시켰다.[41] 3시리즈는 2011년에 모델체인지가 됐지만 C클래스, A4는 각각 2014년, 2016년에 모델 체인지가 됐다.재규어나 알파 로메오도 2010년 중반에 신형 모델들을 내놓으면서 격차는 더욱 벌어지는 중. 5시리즈도 신형 E클래스에 비해 늦게 나와 우위를 점하지 못하고 있는 상황에 7시리즈는 S클래스 타도를 외치며 나왔지만 상대가...[42] 독일 3사 전체적으로 니치 마켓 모델들이 판을 치는 해였다. 그 중에서도 BMW는 라인업에 모델들을 끝없이 구겨넣어 세그먼트가 곂치면서 모델들이 서로 경쟁하는 사태까지 벌어졌다. 3시리즈 GT 와 4시리즈 그란쿠페같이 사실 상 똑같은 용도에 모습만 약간 다른 차들이 넘치고 넘쳤다. 아우디나 벤츠도 이런 상황이 심해지긴 했지만 BMW만큼은 아니었다.[43] 사실상 M performance[44] 롤스로이스는 BMW 산하의 브랜드다[45] BMW의 주장대로 전자식이 우월하다면 랜드로버 디펜더, 메르세데스 벤츠 G-Class, 지프 랭글러 등 오프로더/4WD명차들이 왜 아직도 기계식을 고집하고 있을지 생각해보자.[46] 예를 들어, 고성능 모델인 M5는 기본적으로 250km/h에서 퓨얼컷이 걸려 최고속도가 제한되지만 수백만원을 들여 M스포츠팩을 적용하면 330km/h로 최고속도가 상향된다. 애초에 엔진이 낼 수 있는 최대한의 출력을 안전을 위한다는 명목하에 상술을 적용하고 있는 것.


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1609H2  Since 2005 | 위스마트(WS) | WAYNE.TISTORY.COM | +821033383436 | iHeeJae | 제작일 20180806

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1 Some organizations may be reluctant to facilitate their employees' participation in volunteer activities.

2 They may believe it's none of their business.

3 If employees want to do volunteer activity, they can make their own arrangements and do so on their own time.

4 Corporations also may be concerned about allocating the resources needed to set up such programs, or perhaps they fear that facilitating employees' engagement elsewhere may weaken their commitment to the organization or their jobs.

5 Not to worry on that last point.

6 Research shows that participating in corporate volunteer activity heightens rather than weakens employees' organizational commitment, in part because people feel a sense of self-worth when they do the good deeds that their organizations made it easier for them to do.

1 일부 기업은 직원들의 자원봉사 활동 참여를 돕는 것을 꺼리기도 한다.

2 그들은 그것이 기업의 일과는 무관하다고 믿는다.

3 만약 직원들이 자원봉사 활동을 원한다면, 직원들이 스스로 계획하고 한가한 시간에 그렇게 할 수 있다.

4 기업은 또한 그런 프로그램을 마련하는 데 필요한 자원을 할당하는 것에 대해 걱정하게 되거나, 혹은 어쩌면 그들은 그들의 직원이 다른 곳에 관여하는 것을 돕는 것이 그들의 조직이나 업무에 대한 그들의 헌신을 약화시킬 수 있음을 두려워할지도 모른다.

5 마지막 사항에 대해서는 걱정할 필요가 없다.

6 사람들은 회사가 하기 쉽게 만들어준 선행을 행할 때 자존감을 느낀다는 부분적인 이유 때문에 회사 차원의 자원봉사 활동에 참여하는 것이 직원들의 조직에 대한 헌신도를 약화시키기보다는 오히려 향상시킨다는 것을 연구가 보여준다.

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1 Too many people suffer from destination disease.

2 They reach a certain level, earn their degrees, buy their dream homes, and then just coast.

3 Studies show 50 percent of high school graduates never read another entire book.

4 One reason may be that they see learning as something you do in school, just something you do for a period of life instead of as a way of life.

5 We all learned when we were in school.

6 Our teachers, coaches, and parents taught us.

7 We were expected to learn when we were school age.

8 But some tend to think that once they finish a certain level of education: "I'm done with school.

9 I've got a good job.

10 "Winners never stop learning.

11 Whether you're nine or ninety years old, you should constantly be learning, improving your skills, and getting better at what you do.

1 너무 많은 사람들이 종착역 병(destination disease)으로 고생한다.

2 그들은 어느 정도의 수준에 이르고, 학위를 받고, 그들이 꿈꾸던 집을 구매하게 되면, 그 후에는 그냥 힘들이지 않고 살아간다.

3 연구는 고등학교 졸업자의 50%가 또 다른 책 한 권을 결코 끝까지 읽지 않는다는 것을 보여준다.

4 한 가지 이유는 그들이 배움을 여러분이 학교에서 하는 것, 즉 삶의 방식으로서가 아니라, 삶의 한 기간 동안 여러분이 하는 어떤 것으로 여기기 때문일지도 모른다.

5 우리 모두는 학교에 다닐 때 배웠다.

6 우리 선생님들, 코치들, 부모님들이 우리를 가르쳤다.

7 학령기에, 우리는 공부 할 것이라 기대되었다.

8 하지만, 일부의 사람들은 일단 그들이 어떤 수준의 교육을 끝마치면 "나는 학교를 마쳤어.

9 나는 좋은 직업을 얻었어"라고 생각하는 경향이 있다.

10 승자는 결코 배움을 멈추지 않는다.

11 여러분이 아홉 살이건 아흔 살이건 간에, 여러분은 꾸준히 배우고, 여러분의 기술을 향상시키고, 여러분이 하는 일을 더 잘 해내야 한다.

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1 The cultural ideas spread by empire were seldom the exclusive creation of the ruling elite.

2 Since the imperial vision tends to be universal and inclusive, it was relatively easy for imperial elites to adopt ideas, norms, and traditions from wherever they found them, rather than to stick to a single rigid tradition.

3 While some emperors sought to purify their cultures and return to what they viewed as their roots, for the most part empires have produced hybrid civilizations that absorbed much from their subject peoples.

4 The imperial culture of Rome was Greek almost as much as Roman.

5 Imperial Mongol culture was a Chinese copycat.

6 In the imperial United States, an American president of Kenyan blood can eat Italian pizza while watching his favorite film, Lawrence of Arabia, a British epic about the Arab rebellion against the Turks.

1 제국에 의해 확산된 문화적 사상들은 거의 지배층의 독점적 창조물이 아니었다.

2 제국의 시각은 보편적이고 포괄적인 경향이 있기 때문에, 제국의 지배층이 사상, 규범, 그리고 전통을 그들이 그것들을 발견한 어떤 곳으로부터든지 채택하는 것이 오히려 단 하나의 완고한 전통을 고수하기보다는 상대적으로 쉬웠다.

3 일부 황제들은 그들의 문화를 순화시키고 그들의 뿌리라고 여겼던 것으로 회귀하는 것을 추구했지만, 대부분 제국들은 피지배 민족들로부터 많은 것을 흡수한 합성의 문명을 만들어 왔다.

4 로마의 제국 문화는 로마 식 못지않게 그리스 식이었다.

5 몽고 제국 문화는 중국의 복사판이었다.

6 미 제국에서, 케냐 혈통의 미국 대통령은 투르크 족에 대항하는 아랍인들의 반란에 대한 영국의 서사시인 'Lawrence of Arabia'라는 자신이 가장 좋아하는 영화를 보면서 이탈리아 피자를 먹을 수 있다.

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1 People who communicate to others about themselves rather freely, who are frank and open, who express their views, opinions, knowledge, and feelings freely, and who share their knowledge and personal experiences with others can be considered as the self-disclosing type.

2 These people constantly communicate with others and make an impact on them.

3 This communication or self-disclosure helps in generating data and such an individual has more of an open and public self than private self.

4 Without an optimal amount of self-disclosure we deny an opportunity for others to know us and for ourselves to get appropriate feedback.

5 People who don't communicate openly are private individuals who may have difficulty discovering themselves fully.

6 At least it is difficult for them to see themselves fully through the eyes of others and also they make limited impact on others.

1 다소 자유롭게 스스로에 대해서 다른 사람들에게 전달하고, 솔직하고 개방적이며, 자신의 관점, 의견, 지식, 감정을 자유롭게 표현하고, 자신의 지식과 개인적 경험을 다른 사람들과 공유하는 사람들은 자기 노출 유형으로 여겨질 수 있다.

2 이러한 사람들은 끊임없이 다른 사람들과 소통하고 그들에게 영향을 준다.

3 이 소통 또는 자기 노출은 정보를 생성함에 있어 도움이 되며 그와 같은 사람은 사적 자아보다는 개방적이고 공개적인 자아를 더 많이 지니고 있다.

4 최적량의 자기 노출이 없다면 우리는 다른 사람들이 우리에 대해서 알 기회와 우리 자신이 적절한 피드백을 받을 기회를 받아들이지 않게 된다.

5 개방적으로 소통하지 않는 사람들은 스스로를 완전히 발견하는 데에 어려움을 겪는 사적인 개인들이다.

6 적어도 그들은 다른 사람들의 눈을 통해서 완전히 자신을 아는 것이 어렵고, 또한 다른 사람들에게 제한된 영향을 미친다.

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1 Before the washing machine was invented, people used washboards to scrub, or they carried their laundry to riverbanks and streams, where they beat and rubbed it against rocks.

2 Such backbreaking labor is still commonplace in parts of the world, but for most homeowners the work is now done by a machine that automatically regulates water temperature, measures out the detergent, washes, rinses, and spin-dries.

3 With its electrical and mechanical system, the washing machine is one of the most technologically advanced examples of a large household appliance.

4 It not only cleans clothes, but it does so with far less water, detergent, and energy than washing by hand requires.

5 Compared with the old washers that squeezed out excess water by feeding clothes through rollers, modern washers are indeed an electrical-mechanical phenomenon.

1 세탁기가 발명되기 전, 사람들은 비벼 빨기 위한 빨래판을 이용하거나, 세탁물을 강가나 개울가로 가져가 그곳에서 바위에 때리거나 문질러 빨았다.

2 그러한 대단히 힘든 노동은 세계 각지에서 아직도 흔한 일이지만, 대부분의 집을 가진 사람들에게 있어 이제 그 일은 자동으로 물의 온도를 조절하고, 세제를 덜어내고, 빨고, 헹구고, 원심력으로 탈수하는 기계에 의해 행해지고 있다.

3 세탁기는 그 전기적이고 기계적인 체계 때문에 대형 가전제품 중 가장 기술적으로 진보한 예 중 하나이다.

4 그것은 옷을 깨끗하게 할 뿐만 아니라, 손으로 빠는 것이 요구하는 것보다 훨씬 적은 양의 물과 세제, 에너지를 가지고 그렇게 한다.

5 롤러에 빨래를 넣어서 남은 물기를 짜냈던 구식 세탁기와 비교할 때, 현대식 세탁기는 정말로 경이로운 전기적․기계적 물건이다.

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1 Sadness in our culture is often considered an unnecessary and undesirable emotion.

2 Numerous self-help books promote the benefits of positive thinking and positive behaviors, assigning negative affect in general, and sadness in particular, to the category of "problem emotions" that need to be eliminated.

3 Much of the psychology profession is employed in managing and relieving sadness.

4 Yet some degree of sadness and depression has been far more accepted in previous historical ages than is the case today.

5 From the classic philosophers through Shakespeare to the works of Chekhov, Ibsen, and the great novels of the 19th century, exploring the emotions of sadness, longing, and depression has long been considered instructive.

6 It is only recently that a thriving industry promoting positivity has managed to remove this earlier and more balanced view of human affectivity.

1 우리 문화에서 슬픔은 종종 불필요하고 바람직하지 않은 감정으로 여겨진다.

2 수많은 자기 계발서들은 일반적으로는 부정적인 감정, 특히 슬픔을 제거될 필요가 있는 '문제적 감정'의 범주로 지정하면서 긍정적 사고와 긍정적 행동의 장점을 장려한다.

3 다수의 심리학 직종이 슬픔을 관리하고 완화시키는 일에 활용된다.

4 그러나 어느 정도의 슬픔과 우울은 현재의 경우에서보다 이전의 역사적 시대에서 훨씬 더 수용되어 왔다.

5 고대 철학자로부터 Shakespeare를 거쳐 Chekhov, Ibsen, 그리고 19세기의 위대한 소설에 이르기까지 슬픔, 갈망, 그리고 우울이라는 감정을 탐험하는 것은 도움이 되는 것으로 오랫동안 여겨져 왔다.

6 긍정성을 장려하는 번창하는 산업이 인간 정서에 대한 이전의 더 균형적인 이러한 관점을 가까스로 없앤 것은 불과 최근에 이르러서였다.

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1 Changing our food habits is one of the hardest things we can do, because the impulses governing our preferences are often hidden, even from ourselves.

2 And yet adjusting what you eat is entirely possible.

3 We do it all the time.

4 Were this not the case, the food companies that launch new products each year would be wasting their money.

5 After the fall of the Berlin Wall, housewives from East and West Germany tried each other's food products for the first time in decades.

6 It didn't take long for those from the East to realize that they preferred Western yogurt to their own.

7 Equally, those from the West discovered a liking for the honey and vanilla wafer biscuits of the East.

8 From both sides of the wall, these German housewives showed a remarkable flexibility in their food preferences.

1 우리의 식습관을 바꾸는 것은 우리가 할 수 있는 가장 어려운 일들 중의 하나인데, 이는 우리의 선호를 지배하는 욕구가 심지어 우리 자신에게조차 종종 숨어있기 때문이다.

2 하지만 여러분이 무엇을 먹는지를 조정하는 것은 완전히 가능하다.

3 우리는 항상 그렇게 한다.

4 이것이 사실이 아니라면, 매년 새로운 제품을 출시하는 식품 회사들은 그들의 돈을 낭비하고 있는 셈일 것이다.

5 베를린 장벽이 무너진 후에, 동독과 서독의 주부들은 수십 년 만에 처음으로 서로의 식품을 먹어 보았다.

6 동독의 주부들이 자신의 요구르트보다 서독의 요구르트를 선호한다는 것을 깨닫는 것은 오래 걸리지 않았다.

7 똑같이, 서독의 주부들은 동독의 꿀과 바닐라 웨이퍼 비스킷을 좋아한다는 것을 깨달았다.

8 베를린 장벽의 양쪽에서, 이 독일 주부들은 그들의 음식 선호에 있어서 놀랄 만한 유연성을 보여 주었다.

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1 Life is a balancing act, and so is our sense of morality.

2 Research suggests that when we view ourselves as morally deficient in one part of our lives, we search for moral actions that will balance out the scale.

3 Maybe you know you should be recycling but just never get around to gathering up your glass, paper, and plastics in time for the recycling truck.

4 One day you happen to be walking through a hardware store and notice a rack of energy¬-efficient light bulbs, and you instantly decide to buy twenty of them and change out every bulb in your house.

5 The moral deficiency (not recycling) is, in your view, balanced by a moral action (installing energy¬-efficient bulbs).

6 The problem is that the seesaw can also tip the other way.

7 If we believe we are doing enough, morally speaking, then there's little reason to do more.

8 The scale is already level.

1 인생은 균형을 맞추는 행위이며, 우리의 도덕심도 그러하다.

2 연구는 우리가 스스로를 우리 삶의 한 부분에서 도덕적으로 부족하다고 간주할 때, 저울의 균형을 맞출 도덕적 행동을 찾는다는 점을 시사한다.

3 아마도 당신은 재활용을 해야 한다는 것은 알지만 재활용 수거 트럭이 올 시간에 맞춰 유리, 종이, 그리고 플라스틱을 모으는 데는 전혀 시간을 내지 않을 것이다.

4 어느 날 당신은 우연히 철물점을 돌아보면서 에너지 효율이 좋은 백열전구가 있는 선반을 발견하고, 즉시 백열전구 20개를 사기로 결정해서 집에 있는 모든 전구를 바꾼다.

5 도덕성 부족(재활용 하지 않기)은, 당신의 관점에서, 도덕적 행위(에너지 효율이 좋은 전구를 설치하기)에 의해 균형이 맞춰진다.

6 문제는 시소가 다른 방향으로도 기울어질 수 있다는 것이다.

7 만약 우리가, 도덕적으로 말해서, 충분히 하고 있다고 믿으면, 그 이상을 할 이유가 거의 없다.

8 저울은 이미 수평 상태이다.

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1 The gap between the reality of online life and how we experience it prevents our discussion of Internet privacy.

2 Consider email.

3 People "know" email is not private.

4 And yet many will use email, at least sometimes, for intimate correspondence.

5 Over decades, I have asked why.

6 The answer is always the same.

7 When you stare at a screen, you feel completely alone.

8 That sense of being alone with the person to whom you are writing―as though you were the only two people in the world―often blocks out what you know to be true.

9 Email can be seen; it will be stored; and then it can be seen again.

10 The seeming ephemerality of what is on the screen masks the truth: What you write is not erasable.

11 More generally, the experience of the net undermines the reality of the net

1 온라인 생활의 실체와 우리가 그것을 어떻게 경험하는가 사이의 차이는 인터넷상의 사생활에 대한 우리의 토론을 막는다.

2 이메일을 생각해 보라.

3 사람들은 이메일이 사적인 것이 아니라는 것을 '안다.

4 '하지만 많은 이들이, 적어도 때로는, 친밀한 서신 왕래를 위해 이메일을 사용할 것이다.

5 수십 년에 걸쳐, 나는 왜 그러한지를 질문해왔다.

6 대답은 항상 같다.

7 컴퓨터 화면을 응시할 때 여러분은 완전히 혼자라고 느낀다.

8 여러분이 마치 세상에 있는 단 두 사람인 것처럼 편지를 쓰고 있는 사람과 단둘이 있다고 느끼는 것은 여러분이 진실이라고 알고 있는 것을 종종 가린다.

9 이메일은 보일 수 있고, 저장될 것이며, 그런 후에는 다시 보일 수 있다.

10 컴퓨터 화면에 있는 것이 단명할 것처럼 보이는 것은 여러분이 쓴 것이 지워질 수 없다는 진실을 가린다.

11 더 일반적으로 말하자면, 인터넷 경험은 인터넷의 실체를 손상시킨다..

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1 One line of research suggests that how often you go over material is less critical than the depth of processing that you engage in.

2 Thus, if you expect to remember what you read, you have to wrestle fully with its meaning.

3 Many students could probably benefit if they spent less time on rote repetition and more on actually paying attention to and analyzing the meaning of their reading assignments.

4 In particular, it is useful to make material personally meaningful.

5 When you read your textbooks, try to relate information to your own life and experience.

6 For example, if you're reading in your psychology text about the personality trait of confidence, you can think about which people you know who are particularly confident and why you would characterize them as being that way.

1 한 분야의 연구는 여러분이 자료를 얼마나 '자주' 되풀이하여 읽는지가 여러분이 참여하는 (자료) 처리의 '깊이'보다 덜 중요하다는 것을 시사한다.

2 그러므로, 만약 여러분이 읽은 것을 기억하길 기대한다면, 그것의 의미와 충분히 씨름해야 한다.

3 많은 학생들이 만약 기계적인 암기 반복에 시간을 덜 보내고 그들의 읽기 과제의 의미에 실제로 집중하고 분석하는 데 더 많은 시간을 보낸다면 아마 이익을 얻을 수 있을 것이다.

4 특히, 자료를 '개인적으로' 유의미하게 만드는 것이 유용하다.

5 교과서를 읽을 때는, 정보를 여러분 자신의 삶과 경험에 관련시키도록 노력하라.

6 예를 들어, 만약 여러분이 자신감의 성격 특성에 대한 심리학 교재를 읽고 있다면, 여러분이 아는 사람들 중에 어떤 사람들이 특히 자신감이 있는지 그리고 왜 여러분이 그들의 특성을 그런 식으로 묘사하는지에 대해 생각할 수 있다.

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1 Tourism is one of many contributors to changes in the climate system.

2 As with other human activities, there are many ways and spatial scales at which tourism contributes to climate change.

3 For example, changes in land cover and use, such as replacing forest with resort buildings and other structures, can modify the local climate.

4 Local climate changes may also be caused when air pollutants are emitted by the structures' incinerators, by stationary and mobile engines, and during land-¬clearing activities.

5 Gradually, over space and time, even these locally focused human activities are known to change the climate, regionally and globally.

6 They work together with more global scale forces such as those related to emissions from aircraft carrying tourists to and from their destinations.

1 관광업은 기후 체계 변화의 많은 요인들 중 하나이다.

2 다른 인간 활동과 마찬가지로 관광업은 기후 변화에 많은 방식과 공간적 위계로 영향을 끼친다.

3 예를 들어, 숲을 휴양지 건물과 다른 구조물들로 대체하는 것과 같이 토지 피복과 토지 사용의 변화들은 지역의 기후를 변화시킬 수 있다.

4 지역의 기후 변화들은 또한 구조물들의 소각로에 의해, 고정식과 이동식 엔진에 의해, 그리고 토지 개간 활동을 하는 동안에 대기 오염물질이 방출될 때 일어날 수 있다.

5 점차, 시간과 공간에 걸쳐, 지역적으로 집중된 이러한 인간의 활동조차도 지역적으로 그리고 전 세계적으로 기후를 변화시키는 것으로 알려져 있다.

6 그 활동들은 목적지로 관광객들을 데려가고 데려오는 비행기에서 나오는 배기가스에 관련된 요인들과 같은 더욱 세계적인 규모의 요인들과 함께 작용한다.

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1 Scientific discoveries are being brought to fruition at a faster rate than ever before.

2 For example, in 1836, a machine was invented that mowed, threshed, and tied straw into bundles and poured grain into sacks.

3 The machine was based on technology that even then was twenty years old, but it was not until 1930 that such a machine actually was marketed.

4 The first English patent for a typewriter was issued in 1714, but another 150 years passed before typewriters were commercially available.

5 Today, such delays between ideas and application are almost unthinkable.

6 It is not that we are more eager or more ambitious than our ancestors but that we have, over time, invented all sorts of social devices to hasten the process.

7 Thus, we find that the time between the first and second stages of the innovative cycle―between idea and application―has been cut radically.

1 과학적 발견들은 과거 어느 때보다 더 빠른 속도로 결실을 맺고 있다.

2 예를 들어, 1836년에 (곡식을) 베고, 타작하고, 짚을 다발로 묶고, 낟알을 자루 안으로 쏟아 부어 주는 기계가 발명되었다.

3 그 기계는 심지어 그 당시에 20년이 된 기술에 기초하였지만, 1930년이 되어서야 비로소 그러한 기계가 실제로 유통되었다.

4 타자기에 대한 최초의 영국 특허권이 1714년에 발급되었지만, 150년이 더 지나서야 타자기는 상업적으로 판매되었다.

5 오늘날, 아이디어와 적용 사이의 그러한 지연은 거의 생각할 수 없다.

6 그것은 우리가 우리 조상들보다 더 간절하거나 열망이 더 강해서가 아니라, 시간이 지나면서 우리가 그 과정을 앞당기는 모든 종류의 사회적 장치들을 발명해 왔기 때문이다.

7 그러므로 혁신적인 순환의 첫 번째와 두 번째 단계 사이, 즉 아이디어와 적용 사이의 시간이 급격히 줄어들어 왔다는 것을 우리는 알게 된다.

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1 Most of us have problems that have been posed to us (e.g., assignments from our supervisors).

2 But we also recognize problems on our own (e.g., the need for additional parking space in the city where you work).

3 After identifying the existence of a problem, we must define its scope and goals.

4 The problem of parking space is often seen as a need for more parking lots or parking garages.

5 However, in order to solve this problem creatively, it may be useful to redefine it as a problem of too many vehicles requiring a space to sit in during the workday.

6 In that case, you may decide to organize a carpool among people who use downtown parking lots and institute a daytime local taxi service using these privately owned vehicles.

7 Thus, you solve the problem not as you originally posed it but as you later reconceived it.

1 대부분의 우리들은 우리에게 제기되어 온 문제들(예를 들어, 우리의 상사들이 준 과제들)을 가지고 있다.

2 하지만 우리는 또한 우리 자신의 문제(예를 들어, 여러분이 일하고 있는 도시에서의 추가적인 주차 공간에 대한 필요)를 인식한다.

3 문제의 존재를 확인한 후에 우리는 그 문제의 범위와 목적들을 정의해야 한다.

4 주차 공간의 문제는 종종 더 많은 주차장 또는 주차용 차고에 대한 필요로 간주된다.

5 하지만 이 문제를 창의적으로 해결하기 위해서는, 근무일 동안 주차시킬 공간을 필요로 하는 차량이 너무나 많다는 문제로 그것을 재정의하는 것이 유용할지도 모른다.

6 그러한 경우에, 여러분은 도심 주차장을 사용하는 사람들 사이에서 카풀을 조직하기로 결정을 내릴 수도 있고, 이러한 개인 소유 차량들을 활용하여 주간 지역 택시 서비스를 실시하기로 결정할 수도 있다.

7 그리하여, 여러분은 여러분이 그 문제를 원래 제기했던 방식이 아닌 나중에 새롭게 생각했던 대로 문제를 해결한다.

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1 Evolution did not give humans the ability to play soccer.

2 True, it produced legs for kicking and elbows for fouling, but all that this enables us to do is perhaps practice penalty kicks alone.

3 To get into a game with the strangers we find in the schoolyard on any given afternoon, we not only have to work in concert with ten teammates we may never have met before, we also need to know that the eleven players on the opposing team are playing by the same rules.

4 Other animals that engage strangers in ritualized aggression do so largely by instinct.

5 Puppies throughout the world have the rules for rough-and-tumble play built into their genes.

6 But human teenagers have no such genes for soccer.

7 They can nevertheless play the game with complete strangers because they have all learned an identical set of ideas about soccer.

8 These ideas are entirely imaginary, but if everyone shares them, we can all play the game.

1 진화는 인간에게 축구를 할 수 있는 능력을 주지 않았다.

2 실제로, 그것은 찰 수 있는 다리와 반칙을 할 수 있는 팔꿈치를 생기게 했지만, 이것으로 우리가 할 수 있는 것은 아마도 혼자서 페널티킥을 연습하는 것뿐일 것이다.

3 우리가 어느 날 오후에 학교 운동장에서 만난 낯선 사람들과 경기를 시작하기 위해서는, 전에 만난 적이 없는 열 명의 팀 구성원들과 조화를 이루어야 할 뿐만 아니라, 또한 상대편 열한 명의 선수들도 같은 규칙으로 경기를 하고 있다는 것을 알 필요가 있다.

4 의례화된 공격에 낯선 동물을 끌어들이는 다른 동물들은 주로 본능에 의해 그렇게 한다.

5 전 세계의 강아지들은 그들의 유전자에 내재된 거친 놀이에 대한 규칙들을 가지고 있다.

6 그러나 십 대 아이들은 축구에 대한 그러한 유전자를 가지고 있지 않다.

7 그럼에도 불구하고 그들은 모두 축구에 대한 동일한 생각 체계를 배워 왔기 때문에 완전히 낯선 사람들과 경기를 할 수 있다.

8 이러한 생각들은 전적으로 가상이지만, 모두가 그러한 생각들을 공유한다면, 우리는 모두 경기를 할 수 있다.

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1 The foragers' secret of success, which protected them from starvation and malnutrition, was their varied diet.

2 Farmers tend to eat a very limited and unbalanced diet.

3 Especially in pre¬modern times, most of the calories feeding an agricultural population came from a single crop―such as wheat, potatoes, or rice―that lacks some of the vitamins, minerals, and other nutritional materials humans need.

4 The typical peasant in traditional China ate rice for breakfast, rice for lunch, and rice for dinner.

5 If she was lucky, she could expect to eat the same on the following day.

6 By contrast, ancient foragers regularly ate dozens of different foodstuffs.

7 The peasant's ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits and snails for lunch; and rabbit steak with wild onions for dinner.

8 Tomorrow's menu might have been completely different.

9 This variety ensured that the ancient foragers received all the necessary nutrients.

1 수렵 채집 생활인들을 굶주림과 영양실조로부터 보호했던 성공 비결은 그들의 다양화된 음식이었다.

2 농부들은 매우 제한되고 불균형한 음식을 섭취하는 경향이 있다.

3 특히 전근대기에, 농업 인구가 섭취하는 칼로리의 대부분은 밀, 감자, 또는 쌀과 같은 인간에게 필요한 비타민, 미네랄, 그리고 다른 영양 성분들 중 일부가 부족한 단일 농작물로부터 왔다.

4 전통적인 중국의 전형적인 농부는 아침, 점심, 저녁으로 쌀을 먹었다.

5 만약 그 농부가 운이 좋다면, 그 사람은 다음날에도 같은 것을 먹을 것이라고 기대할 수 있었다.

6 대조적으로 고대 수렵 채집 생활인들은 수십 가지의 다양한 음식물을 규칙적으로 먹었다.

7 농부의 고대 조상인 수렵 채집 생활인은 아마도 아침으로 산딸기와 버섯을, 점심으로 과일과 달팽이를, 저녁으로 달래를 곁들인 토끼 고기 스테이크를 먹었을 것이다.

8 내일의 메뉴는 완전히 달랐을지도 모른다.

9 이러한 다양성은 고대 수렵 채집 생활인들이 필요로 하는 모든 영양소를 얻는 것을 보장해 주었다.

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1 Some companies provide their employees with cafeteria incentive programs.

2 The term cafeteria is used because choices are similar to those in a cafeteria, in which a diner proceeds down the line and chooses those foods that he or she would like and leaves the others.

3 Cafeteria incentives take a variety of forms.

4 In many cases, the company will put aside a pool of money that each individual can spend on these options, such as $3,000 annually.

5 Then, if one person has a family with two small children and wants to use some of this money for a child-care program, the costs are automatically deducted from that employee's pool of money.

6 Another individual might purchase additional life insurance or medical coverage to meet his or her specific needs.

7 At Lincoln Electric, for example, all payments for worker medical insurance come from the bonus pool.

8 The employees decide what type of coverage they want and the cost is deducted from their bonus.

1 몇몇 회사들은 직원들에게 카페테리아 장려금 프로그램을 제공한다.

2 '카페테리아'라는 용어는 선택이 카페테리아에서의 선택과 유사하기 때문에 사용되는데, 그곳에서는 식사하는 사람이 줄을 따라가면서 자신이 원하는 음식을 고르고 다른 것들은 두고 간다.

3 카페테리아 장려금은 다양한 형태를 취한다.

4 많은 경우에, 회사는 각 개인이 이러한 선택 사항들에 쓸 수 있는, 예를 들어 연간 3,000달러와 같은 이용 가능 자금을 따로 떼어놓을 것이다.

5 그러면, 만약 어떤 사람이 두 명의 어린 자녀가 있는 가족을 두고 있고 이 돈의 일부를 보육 프로그램에 쓰기를 원한다면, 그 비용은 자동적으로 그 직원의 이용 가능 자금에서 공제된다.

6 또 다른 개인은 자신의 특정한 필요를 충족하기 위해서 추가적인 생명 보험이나 의료 보장을 구매할 수도 있다.

7 예를 들어, Lincoln Electric에서는 직원 의료 보험을 위한 모든 비용이 장려금에서 나온다.

8 직원들은 그들이 어떤 유형의 보장을 원하는지를 결정하고, 그 비용은 그들의 장려금에서 공제된다.

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